Sales Marketing

CAROL CLEMENTS

Cell: 805-***-****

**************@*****.*** linkedin.com/in/carolclements

DIRECTOR OF MARKETING

(EXPERIENCED IN BRAND, PRODUCT, COMMUNICATION, CHANNEL, AND EVENT MANAGEMENT)

A marketing enthusiast that has led privately-held and public companies to become the #1 marketplace leader in their industry. Authored go-to-market plans and executed on programs that achieved a 30% increase in sales year-over-year for 7 years and delivered growth from zero to $80 million in sales during a 10-year period. Successfully managed writers, designers, web developers, digital marketers, and events and promotions staff to reach goals within budget, on time, and with 98% customer satisfaction.

Areas of Expertise

B2B Brand, Product, and Channel Marketing

Content and Communication Strategy

Go-to-Market Planning and Execution

Digital Experience Management

Website, Blog, and Editorial Management

Promotion, Ads, and Public/Media Relations

Business Proposals and RFP Responses

SEO, SEM, and Digital Marketing Application

Video, Collateral, and Campaign Development

Value Proposition and Market Segmentation

Customer Satisfaction and Retention Programs

Trade Show and Meeting/Event Management

Email Marketing, A/B Tests, and Landing Pages

Social Media and Community Management

Partner and Brand Ambassador Programs

Webinar Prospecting and Training Programs

Professional Experience

Director of Marketing, OmniUpdate, 2007-2016, Camarillo, CA

OmniUpdate is the leading provider of Software-as-a Service (SaaS) web content management systems (CMS) and digital marketing solutions to higher education.

Accomplishments:

Exceeded product goals with web CMS, email, search, blogs, social mashup, mobile, and other digital solutions

Managed a business partner program and in-product store to create new channels for product promotion/delivery

Developed product proposals and RFP responses that resulted in a 70% shortlist rate each year for 6 years

Launched a new social community to better educate, communicate, and engage with 1,500+ institutions

Implemented product and channel strategies to win 4 Top Product and 6 Best Customer Service awards

Helped achieve 98% customer satisfaction, 95% customer retention, and a 55 Net Promoter Score (NPS)

Methods:

Wrote annual marketing plan to achieve product, sales, and channel goals with prospects and customers

Conducted research, competitive analysis, and market segmentation to improve the value proposition

Managed the prospect/customer experience via the web, social media, social communities, and conferences

Used SEO, SEM, email, and digital marketing techniques to attract, engage, and convert prospects to leads

Organized 20+ annual tradeshows, events, and meetings to secure new leads and business opportunities

Created websites, resources, videos, testimonials, case studies, and collateral sharing value proposition/benefits

Oversaw media/public relations, blog, content marketing, lead generation, and editorial calendar efforts

Collected analytics, data, sales and customer feedback to continuously improve the marketing process

Managed internal communications through email, Town Halls, Intranet content, and employee events

Wrote social media and crisis communication plans and policies for best practice media and public engagement

Carol Clements Resume – Page 2

Cell: 805-***-**** **************@*****.***

Vice President of Executive Communication, Countrywide Insurance, 2006-2007, Thousand Oaks, CA

Countrywide was one of the nation’s larger providers of home mortgages, insurance, and banking products.

Wrote content and kept thousands of national and regional employees connected and informed through distribution of weekly newsletters, quarterly print publications, and monthly management bulletins

Developed online employee surveys to get a pulse on employee issues and concerns

Organized and hosted all-hands webinars and town halls for senior management

Vice President & Director of Marketing, Keenan & Associates, Voluntary Insurance, 2003-2005, Torrance, CA

Keenan & Associates is the largest independent insurance brokerage in California servicing public agencies and K-20 schools and districts.

Developed sales opportunities through creative insurance proposals and sales presentations

Increased enrollment 15% through effective program collateral and promotions in English and Spanish

Customized online enrollment solutions for each customer’s technical and insurance needs

Vice President & Director of Marketing, AEGON, Workplace Insurance, 1998-2002, Los Angeles, CA

AEGON, a Dutch company, is and one of the largest insurance companies in the world. It acquired the Transamerica Life Companies for access to the U.S. market.

Managed the brand identity and $1.5 million marketing dollar budget for 6 separate insurance entities

Created and maintained compliant entity websites, online applications, proposal systems, and collateral

Directed sales support and the conference and meetings process for U.S and international destinations

Education

MBA, Marketing, National University

BA, Speech Communications, University of Illinois

Skills

Microsoft Office (Word, Excel, PowerPoint), OU Campus Web CMS, WebEx, SugarCRM, Hootsuite, Twitter, Facebook, LinkedIn, SocialEngine, Constant Contact, Campaign Monitor, Google Analytics, Photoshop, SharePoint, and insurance illustration software. Mac and PC proficient. American Sign Language.

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