Marketing Communications Contractor

Senior Marketing Coordinator

Qualifications Profile

Multifaceted, goal-driven, and tenacious professional, offering well-rounded skills in content development and copywriting; market

research and lead generation; email campaign creation and web site development; business-to-business (B2B), database, social media,

and tradeshow marketing; and video scripting and production. Well-versed in all forms of writing, including online and mobile

marketing tools and plans, website contents, electronic newsletters, email blasts, public relations campaigns, and training programs.

Technically proficient with SFDC (Salesforce), VOCUS PR, SiteCore, WordPress, Microsoft Dynamics CRM, and Constant Contact.

Areas of Expertise

Client Needs Assessment and Identification

Strategic Marketing Initiative Development

Lead Generation and Qualification

Brand Awareness Optimization

Customer Service and Retention

Sales and Revenue Growth

Goal and Budget Setting

Problem Resolution

Professional Experience

Arch Wood Protection, Atlanta, GA

Marketing Specialist 2012–2015

Spearheaded diverse, results-oriented marketing programs, incorporating brand strategy and developed effective marketing materials

for customers

Notable Accomplishments:

Consistently secured an average of 2X to 3X open rates through conceptualization and execution of innovative email marketing efforts

and establishment of databases

Played an integral role in expanding fan base of the company, from 200 to over 7000 by writing and posting write-ups in various

social media channels and initiating Facebook contests.

Minimized business costs by contributing to the migration of nine websites into a new and unified corporate-branded platform; and

establishing and maintaining the company’ educational website

Composed engaging articles and releases for various publications, which were targeted to a wide range of prospects

Contractor 2001–2012

Expertly managed the formulation and supervision of various e-marketing initiatives, which included websites and electronic

newsletters

Procured a wide range of writing contracts and projects, including marketing plans; research studies; strategies for new product

rollouts; contents for database marketing and customer communications; as well as copywriting and creative writing for collateral

materials and trade show exhibits

Handled and accomplished various custom projects for licensees

Chosen to lead CRM Implementation Teams for Microsoft Dynamics CRM and Salesforce.com

MTH Communications, Inc., Atlanta, GA

Owner 1987–2012

Founded, managed, and grew an advertising agency, catering to diverse B2B clients, including technology, building products, employee

benefits, pool chemicals, and financial services companies

Notable Accomplishment:

Successfully broadened services offered, from print and video advertising to numerous forms of marketing services, including database

marketing as well as web-based and email projects

Earlier Career

Thinkologies, Inc., Atlanta, GA

Contractor

Dataman Information Services, Atlanta, GA

Marketing Manager

Education

Master of Arts in Mass Communication, with Specialization in Advertising Research

University of Georgia, Athens, GA

Graduated magna cum laude

Bachelor of Arts in Journalism

University of Georgia, Athens, GA

Professional Development

2016 Social Media Marketing – SoMe Academy

Salesforce, VOCUS, and SiteCore Training – Lonza America

Trade Show Marketing Course – Skyline Displays

Awards and Recognition

(3) Constant Contact All Stars Awards

Professional Affiliation

Mobile Marketing Association

Selected Testimonials

“While others say they care about their clients’ businesses, MTH continually shows it by responding quickly, by meeting difficult

deadlines, by sticking to budgets, and by putting tremendous energy into every task.”

- Huck De Venzio, Marketing Manager

Arch Wood Protection

“Debbi exceeds expectations. She defines goals clearly and prioritizes activities and arranges resources to accomplish those goals.

She effectively presents ideas and facts to facilitate understanding, and to persuade others to her point of view. Her written

communications have impact. Debbi’s e-mail marketing efforts have been tremendous and allow management to keep a pulse on customers.

She creates new and improved ways to reach audiences and continues to grow our databases. Debbi successfully transitioned web sites

for all brands into our new platform, and the transformation is excellent.

- Erin Canosa, Director, Global Marketing

Arch Wood Protection

“She is one of the best I’ve ever worked with.”

- Joe Willingham, President

Amplify Nation

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