JUAN MANUEL ROMERO

**** ** ***** **. ******* FL *3027 * acwr2o@r.postjobfree.com * www. linkedin.com/ in/ juanmromero * 305-***-**** LEADING TECNOLOGY COMPANIES TO SUSTAINABLE TOP PERFORMING Multiple times awarded IT business leader, experienced in driving exceptional growth, building sales ecosystems, and developing scalable organizational capabilities in a variety of executive roles and technology sectors. Delivers a unique mix of strategy, innovation, and process excellence to maximize market potential and increase profitability in highly competitive international business environment. Known for unlocking the value of emerging technologies and stellar record of accomplishments launching startup ventures into leadership positions (English, Spanish, Portuguese & Italian).

• Executive Leadership…Solid values and motivational skills, champion in customer and partner success, driver of high performance culture, integrity, transparency, and teamwork excellence.

• Growth Acceleration, Startup & Turnaround…Appointed to build and succeed the HP Cloud and Networking startups in Latin America to rapidly produce +$450M in sales. Specially chosen to drive the Central America sales turnaround in only 8 months and regain +28% y/y sales growth (5X market). Solidified HP servers regional market share leadership to 56% (11+ points growth) while doubling annual sales to $500M, and sustaining 6% margin improvement in just 5 years.

• Innovative Solutions that Strength Business Results … Deal crafting and wins up to US$18M+ in top customers & Service Providers involving multidimensional solutions and multiyear contract negotiations in Cloud services (IaaS, PaaS, SaaS), Enterprise Software, Datacenter Infrastructure, Telecommunications & Consulting.

• Go-to-Market building & Partner Ecosystem Development … Built and managed one of the biggest IT channel sales ecosystem (3000+ partners) in the LATAM region. Defined and delivered successful demand generation and marketing plans, partner development, training, loyalty and certification programs in Cloud

(Service Providers, Cloud Builders, Application Development communities, and resellers), Networking, Servers

(Proliant & Blade Elite), Storage, and Software solutions.

• Operational Excellence, Planning and Execution … Deployed effective coverage models that delivered best sales return with balanced and affordable cost structure. Gross margin improvement and innovative cost savings and resource optimization initiatives on product management, distribution & service delivery. Pipeline, account management best practices to improve customer knowledge, wallet share, win-rate, and forecast accuracy. CORE COMPETENCIES TO DRIVE SOLID PERFORMANCE

Global Sales Management Enterprise Software & Cloud Solutions Datacenter & Telecommunications Business Development Account & Territory management Alliances & Channel Management Product Management & Strategy Executive Partnering / Collaboration Marketing & Partner Programs Distribution Operations Strategic Workforce Planning Customer Engagement / Relationship Negotiation / Influencing Effective Communicator / Speaker Financial & Business Acumen / P&L PROFESSIONAL EXPERIENCE

HispanConsult Inc, Miramar, FL March, 2016 – Present Practice Principal – Digital Transformation & Emerging Technologies Drive value-led digital transformations for clients on priority C-Suite issues, based on identifying, designing & delivering digital solutions that align technology and businessmodels to optimize customer engagement, drive internal effectiveness, and improving business outcomes and efficiency. Design and implement transformational solutions to drive business value. Apply deep process, operational excellence and skills transformation to help clients navigate shifting market demands, optimize their business and leverage their talent. Hewlett Packard Latin-America & Caribbean, Miami, FL Jan, 2000-Dec, 2015 Senior Director Latin America & Caribbean - Cloud Business Unit (Nov, 2010 - Dec, 2015) Promoted to startup the newly created business unit and drive market adoption of HP branded (HP Helion) Cloud solutions to enable customers consuming and/or building the right, secure and most convenient mix of Private / Public Cloud services (AWS, MS-Azure, Openstack). Given full sales, strategic planning, operating and P&L responsibility.

Designed and Executed Go-to-Market strategy to achieve sales +$400M since startup creation and growing business dramatically at 15X market average. Record breaking +$150M sales during last FY.

Recruited, developed and led a 22+ people team of regional leaders, marketing experts, direct sales, channel specialists, and solutions architects with solid sales, evangelization, and technical skills in Open-source IaaS & PaaS platforms (Openstack, Cloudfoundry, Eucaliptus), Hybrid Cloud Management software, Datacenter & Application DevOps automation, NFV/SDN, Enterprise Security, Storage & Big Data solutions. Special mention wins: NFV/SDN +$18M project at IUSACELL (AT&T) in Mexico during FY2015.

Recruited, built, and expanded a highly skilled ecosystem and HP certified community of Cloud service providers, Channel Cloud builders, and application development partners, covering major Latin America Countries to generate +$200M in sales in last 5 years.

General Manager Central-America (Acting) (Feb, 2011 - Oct, 2011) Appointed for special eight-months assignment to rapidly turn around 2-years under-performing business organization

(60+ people) and drive sales growth in Servers, Storage, Networking, Software and related services portfolio. Led C- Level and partner’s relationship. Prospective customer’s management, account plans, and project qualification.

Delivered +90M annual revenue with solid 28.5% y/y growth and 10% y/y margin increase in just 8 months by deploying sales productivity & recovery plan, budget and P&L discipline, revamped team morale, improved customer and partner success metrics, and attracted new customers increasing pipeline quality & quantity. Regional Director – HP Networking & Wireless Solutions (Nov, 2009 - Oct, 2010) Chosen to startup, develop and lead regional sales strategy and operations for the HP ProCurve solutions portfolio: Enterprise Routing, switching, wireless, data, voice (VoIP), security, Microsoft unified communications & collaboration.

Planned and Conducted the Sales and Marketing strategy (messaging and positioning, demand generation plan, launching events roadmap, distribution model, partner incentive programs, +2000 partner’s ecosystem training) to deliver 264% overachievement of target revenue ($30M+) & margin ($18M+) for the fiscal year. Given full P&L and budget responsibility to build and oversee the sales, presales, and marketing team.

Negotiated, collaborated and aligned with Cross-functional teams and corporate stakeholders, the operating, financial, and service model to support field readiness and portfolio “lifetime” warranty program. Regional Director Commercial Segment – Channel Sales & Territory Named Accounts (Nov, 2008 - Oct, 2009) Promoted to direct the Channels Sales (+3000 channels), Named Accounts (800+ accounts), and Contact Center Sales Organizations (200+ people and +$500M annual revenue) to expand and leverage on the successful Servers business model, best practices, partner ecosystem, and sales programs, for the rest of HP Business Units: Storage, Automation and Security Software Solutions, Consulting and Support Services.

Set and deployed a sales coverage model to build out territory expansion and reduce field sales overlap (15% Field Selling cost savings), to effectively maintain flat revenue grow in spite of 2009 downturn.

Deployed a CRM / PRM methodology and set common pipeline and opportunity management criteria to increase customer’s wallet share, and improve deal win-rate (76% to 83%) and forecast accuracy. Regional Senior Manager – HP Servers Business Unit (Jan, 2000 - Oct, 2008) Recruited to invigorate, develop, coach, and oversee a team of sales specialists, presales, and product managers

(30+ people) who deployed and localized sales & marketing plans, channel, loyalty and training programs, promotions and pricing strategy, that consistently grew server’s business revenue from $125M/year to $250M/year, and sustained market share increase from 44.8% to 55.6% during 2003-2008 timeframe (organic growth).

Planned and executed a multi-year plan to accelerate market adoption of blade Servers, drove product mix, deployed innovative 2-tier distribution model, reduced inventory from 6 to 4 weeks, increased options sales attach, to gradually improve gross margin in 6% points during same 2003-2008 timeframe. AWARDS & ACHIEVEMENTS

HP Winners Summit, HP High Achievers, & Compaq Pinnacle Club Awards 2012, 2007, 2005, 2002, 2001 EDUCATION

Marketing & Business Management, Master’s degree

INSTITUTODE ESTUDIOS SUPERIORES EN ADMINISTRACION (IESA). Caracas, Venezuela. Computer Science Engineering, Bachelor’s degree

UNIVERSIDAD SIMON BOLIVAR (USB), Caracas, Venezuela.

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