Sports Marketing and Events Specialist

Lisa Newman Levi

**************@*****.*** 503-***-**** www.linkedin.com/in/lisa-levi-8085211

Sports Marketing and Events Specialist

Highly skilled Sports Marketing Rep with a 17-year track record achieving quantifiable results by signing key NFL athletes and college programs. In-depth experience working with premier athletes and senior leadership in the sports industry. Worked cross-functionally with product marketing, advertising and apparel team division to maximize corporate opportunities. Outstanding organizational and time management skills, detail oriented, and well suited to a fast pace and diverse environment. Intuitive and skilled in using PR strategy and the coordination of events to keep clients engaged with the brand.

Strategic/Creative Thinker

Event Planning

Negotiation

Vendor Management

Project Management

Gather Product Feedback

Entrepreneurial Approach

Face to Face Interaction

Career Highlights

Negotiated and signed over 500 contracts with NFL athletes and college athletic programs.

Established successful relationships with athletes, coaches, equipment managers and athletic directors as first

female sports marketing rep.

Built Photography Company overseas, acknowledged for our extensive customer service and timeliness.

Facilitated creation of school apparel store at International School of Vietnam.

Professional Sports Marketing/Events Experience

NIKE, INC., Beaverton, Oregon 1989-2006 2

During this time Nike grew from a small company to an international #1 sports brand company. Nike signed Michael Jordan, acquired Cole Haan, the slogan “Just Do It” is born, the first Niketown Outlet is opened, Tiger Woods is signed, Converse is acquired and the marketing direction transitions from sponsoring teams to full blown intergraded advertising campaigns.

Regional Field Manager (1996 – 2006)

The main focus of this position was to identify potential high profile athletes to represent the brand and contract with them while maintaining a high level of service to solidify the relationships.

Negotiated footwear and endorsement contracts with 150+ NFL players, agents and college athletic directors to wear product on field, with deals ranging from $3k in merchandise to $100k annually.

Analyzed marketplace and predicted potential key players, targeting top 10 to wear product.

Wrote trip reports providing feedback from personnel wearing and using Nike apparel and footwear for the product group and sports marketing team to ensure future positive changes to the line.

Provided product expertise to clients (athletes and teams) by delivering presentations about the apparel and footwear lines in order to support product initiatives and the brand.

Coordinated events including Super Bowl hospitality suite and party, Pro Bowl hospitality suite and party, Coaches Trips and Equipment Manager Meetings to expand the brand to our clients.

Recognized by peers for being comfortable and having an effective approach with the high profile athletes.

Assistant Manager/ Event Coordinator (1994 – 1996)

Maintained relationships with clients by managing a strong merchandise program, visiting teams and creating events to enhance the overall feeling about Nike.

Managed team responsible for the merchandise program servicing 2,000 clients.

Provided field support by visiting and servicing contracted teams and players.

Processed all college and NFL shoe orders (over 50,000 pairs) per year.

Coordinated special events including Super Bowl, Pro Bowl, Coaches Trips, athlete appearances and photo shoots.

Attended Photo Shoots and Nike Town Openings as a liaison with our athletes.

Organized off-site Equipment Manager Meetings as a high impact, strategic public relations move to increase awareness of the brand and enhance relationships.

Sports Marketing Service Coordinator (1989 – 1994)

Day-to-Day Contact with clients to insure the timely arrival of their product.

Maintained daily communications with coaches, players and equipment managers from over 60+ NFL and College teams.

Trusted to troubleshoot problems.

Assisted in developing forecasts of shoes and apparel to support college and professional programs.

Processed 100+ orders for colleges and NFL teams as well a pro athletes camps.

Selected footwear and apparel for Super Bowl, College Bowl and Coaches Trip promotional packages.

Corresponded and maintained records for shoes sold through dealers (over 150).

Organized and computerized all college and NFL files and records

Additional Professional Experience

GREEN GATE PHOTOGRAPHY, Ho Chi Minh City, Vietnam/Portland, Oregon (2010 – Present)

Co-Owner/Photographer

Built photography company by identifying a target market.

Manage all aspects of the company including marketing services.

Company focuses on family portraits, newborns, maternity, seniors and commercial projects.

Multiple commercial shoots include clothing companies as well as furniture stores, real estate agencies, physical therapy clinics, fashion shows and yogurt shops.

AN PHU FITNESS CENTER, Ho Chi Minh City, Vietnam (2010 – 2012)

CLARK HATCH FITNESS CENTER, Bangkok, Thailand (2006 - 2010)

ACE Personal Trainer/Group Fitness Instructor/ Spinning Instructor

Worked with people to reach fitness and health goals.

Sold training packages to clients.

Trained and taught a variety of fitness classes of 3-25 people.

Created first ever comprehensive boot camp program in Bangkok with a success rate of filling the class with 15+ clients.

Education & Credentials

Bachelor of Science in Business, Willamette University, Salem, Oregon

Certificate of Marketing, Portland State University, Portland, Oregon

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