GUSTAVO FERNANDEZ
http://www.gufadesigns.com
****@***********.***
SUMMARY
Highly creative, versatile and talented graphic designer with profound ability to increase client satisfaction by developing contemporary state of art computerized graphic visuals. Effective communicator known for building strategic partnerships. Quickly able to master new roles and technologies. Reputation for integrity, problem solving abilities, work ethic and dedication. Fluent in English & Spanish.
EXPERIENCE
June 2013 to J&R ADVENTURES, Deerfield Beach, FL
Present Art Director
Led creative campaigns for Joe Bonamassa and Tribute brand (including newsletters' design, e-mail Blast, flyers, brochures, apparel, banners, CD Covers).Directed Life Style Photo of products, designed and updated corporate website. Contributed to a sales increase of >30% / year.
August 2012 to PROTECTION & BALLISTICS LLC, Weston, FL
June 2013 Marketing Director & Advertising
Developed company's image with Brochures, Advertising, Marketing which Increased sales >10%/ 3 months. Coordinated new protective packing allowing delivery of product with no shipping defects.
December 2009 to HENER GROUP USA LLC, Miramar, FL
June 2012 Senior Graphic Designer
Developed creative campaigns for clients such as: South Dade Toyota of Homestead, Press X Press, Smells, & Barbara Palacios. Directed media ADS:TV, Newspaper, Magazines& Printing production. Helped to win largest deal of the year with "South Dade Toyota" due to new customers increase. Supervised events for Miami Herald, City of Homestead and Univision TV.
May 2010 to SUMBEAN LATIN AMERICA, Miami, FL
October 2011 Freelance Graphic Designer
Redesigned and improved Sales Pocket Catalog Brochures. Improved the look and feel of the overall design and image of US and Latin American material.
April 2010 to DISCOVERY CHANNEL LATINO, Miami, FL
November 2011 Graphic Designer/Package Designer
Created packaging & imaging for corporate website and lotteries winners travel kits. Helped to Increase contests participant in a 70% & website visits in 100%.
March 2009 to NOTICIERO “COMO INMIGRAR A USA”, Miami, FL
June 2010 Producer and Art Director
Served as creative producer for the Eduardo Soto TV News Show and Art director of "Como Inmigrar a USA" newspaper. Increased turn-around and improvement of the newspaper's image and add space in Miami Dade County. Newspaper stands emptied daily vs 3 weeks previously. Helped to increase customers calls in 100%.
September 2008 to AMERICA TEVE, CHANNEL 41 WJAN, Miami, FL
May 2009 Producer and Editor
Created, wrote and edited scripts for all sketches, new characters and show segments of EL SHOW DE FERNANDO HIDALGO which contributed to a ratings increase of 20% and CSAT from 50% to 95%.
June 2007 to UNIVERSITY TEACHER EXPERIENCE
September 2008 MONTE AVILA UNIVERSITY, Venezuela
(Advertising, Design & Visual Communication Professor)
September 2003 to MATRIX PUBLICIDAD, Caracas, Venezuela
October 2006 Sr. Graphic Designer
May 1999 to THE WALT DISNEY PICTURES, Caracas, Venezuela
September 2003 Graphic Designer
February 1998 to 20th CENTURY FOX VENEZUELA, Caracas, Venezuela
May 2002 Graphic Designer
FREELANCE - RELEVANT EXPERIENCE
1996 to Various Companies
2002
LUCAS FILMS (1999 to 2002); TWENTIETH CENTURY FOX PICTURES (1999 to 2002) WARNER BROS. PICTURES (1999 to 2002); COCA-COLA (1999); CLEVELAND NIGHT LIFE MAGAZINE (1998); J.MC. YOUNG RUBICAM (1996)
TRAINING
APPLE Platform Certificate – Venezuela (1998).
Sculpture, Illustration & Graphic Design - Rafael Barrios, Venezuela (1995).
Specialization in Magazines Text Design - Latouche Pardo, Venezuela (1994).
EDUCATION
New Professions Inst., Venezuela (1997).
Advertisement & Marketing Degree
Caracas Design Institute, Venezuela (1996).
Graphic Arts & Design Degree