Marketing, Sales, Business Executive

Todd Hanson

Loretto, MN *****

***************@*****.*** 720-***-**** https://www.linkedin.com/in/todd-hanson-35497a9

Accomplished Global Marketing, Sales, & Business Leader

A professional leader who has a proven track record of driving profitable growth and championing change in highly competitive and fast paced environments. Strong and diverse experience in business management, strategic marketing, business development, product management, M & A, sales and channel management, and engineering. Proven ability to successfully analyze and communicate key segment and customer needs, understand critical business metrics, identify potential opportunities, build and manage productive teams, and develop innovative and value-based solutions for enhancing competitiveness, increasing revenues, and increased shareholder value.

Core Competencies:

Global Business Management Product Development Strategic Marketing

Acquisitions & Integrations Sales Management Product Management

Technology Application Product Branding & Promotion Manufacturing

Professional Skills

HONEYWELL

Director, Industrial Automation – Golden Valley, MN 2013 to 2016

Revitalized stagnant $60M industrial sales channel managing team responsible for double digit growth targets through 30 distributor partners and 100+ direct strategic accounts.

2015 YTD Results – 8% YOY growth.

Provided direction on product development into new $100M TAM market, resulting in strategic partnership.

Managed strategic growth strategies within Industrial material handling and machine, Oil & Gas, and Instrumentation markets with key customers like Halliburton, MTS, Apple, and Ford.

Directed team focused on factory automation OEM’s and end-users.

Director, Wireless Solutions & Strategic Marketing – Golden Valley, MN 2009 to 2013

Performed dual roles for majority of this period: 1. Developed and implemented strategies growing highly fragmented $250M industrial vertical market. Identified opportunities for step change growth platforms and business optimization initiatives. Highly respected within the business for depth of customer, product, application, and technologies knowledge. 2. Drove wireless vision and business strategies involving P&L management, global strategic planning, VOC, product and solutions roadmap development, partnership development, forecasting, brand definition and product messaging, value based positioning, and product commercialization. Recognized as a change leader within business.

Led industrial strategic plan development, identifying trends / value based technology solutions.

Gained corporate wireless research funding for software development and testing.

Developed wireless initiative, quickly defining multiple value propositions around broader based portfolio of industrial and transportation based switches, sensors, and interfaces, resulting in $27M in NBOs in 1st 10 months.

Realized wireless portfolio growth of 120% YOY in 2013.

Drove promotion of Limitless™ solution incorporating human factors and innovative brand marketing which was awarded two 2010 NEDA advertising awards.

Formed and mentored cross business strategic marketing team on wireless energy management solutions.

Authored over 25 articles for trade publications and webinars on wireless solutions.

Global Business Development Leader – Golden Valley, MN 2007 to 2009

Managed business development for $250M business unit with over 50K SKU’s sold into aerospace, HD transportation, medical, and industrial markets.

Operating Income growth: $28.6M “2009”; $34.7M “2010”.

Performed due diligence on M&A candidates.

Led evaluation of aviation lighting business, & M&A activities, resulting in business exit due to minimal value.

Responsible for annual strategic plan development and implementation.

Led analysis of ATV / UTV sport vehicle market growth and customer need.

Business Integration Leader – Charlotte, NC 2006 to 2007

Led business and technology integration activities for $200M acquisition. Role changed to preparing businesses for sale, including rapid collection of VOC, data analysis, product development, and preparation of prospectus.

Managed divestiture of 2 businesses, resulting in >$60M gain in less than 1 year of ownership.

Exceeded 2006 revenue, EBIT plan, and cost reductions from yield and quality improvements through use of Six Sigma teams.

Conducted Voice of Customer (VOC) interviews with global automotive OEMs and government agencies on innovative onboard bolometer crash avoidance system, concluding no value proposition, saving corporation from $5M investment in market segment with no ultimate return.

Senior Product Manager, Automotive Sensor Business – Charlotte, NC 2004 to 2006

P&L responsibility for $25M global automotive sensor business and oversight of 2 engineering centers and 2 manufacturing facilities in US, and Czech Republic.

Double digit revenue growth, increased OI by 4%, and decreased scrap by 10%.

Teamed with Fram division as part of strategic marketing program project re-sizing stagnate consumer products segment, identifying current and emerging technologies applicable to new $10B market and conducting extensive VOC globally. Received patent and corporate growth funding for program.

Global Business Integration Leader – Denver, CO 2002 to 2004

Charged with leading sales and business integration for 2 acquisitions totaling $320M in sales with 3 divisions and 7 global manufacturing sites.

Grew revenue 5% in 1st year of integration.

Developed operational synergies model and drove functional accountability, achieving established goals.

Developed and implemented sales structure change from direct to independent sales representatives, reducing cost of sales by 3%.

Identified, built business cases, and performed due diligence on M&A targets.

Championed justification and implementation of sales structure change for $700M global business resulting in a 3% reduction in COGS and 5% revenue growth. Model noted in Honeywell Leadership Development Program course as benchmark for integration activities.

Regional Sales Manager & Global Sales Channel Manager – Denver, CO 1999 to 2002

Responsibility for all territory sales activities in western US, managing sales professionals and distribution sales. Primary markets included medical, HVAC, industrial, commercial, and aerospace. In 2000, was promoted to managing 6 regional distributor managers responsible for 80 distributor organizations in NA and developing / implementing sales growth strategy.

Grew NA distribution sales revenue >8% / year for each year.

Managed remote technical sales force in 10 states.

Named “Sales Leader of the Year” in 2000.

Education / Professional Development

Executive Master’s in Business Administration (Executive MBA), University of Colorado, 4.0 GPA with Honors

Bachelor of Science (BS), Quality Engineering & Productivity Management, Marian College

Associate of Mechanical Engineering – Iowa Western

Honeywell Corporate Leadership Development Program

Strategic Marketing Program

Multiple patent awards related to wireless solutions and automotive sensor innovations

Honeywell Presidents Club 2000

Sales Manager of the Year Award 2000

Sales Leadership Award received 6 consecutive quarters

Green Belt certified

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