Manager Marketing

Location:

United States

Posted:

September 18, 2016

Contact this candidate

Resume:

JASON GALVAO

**** ***** **** **** ******. Fort Lauderdale, Florida 33304

954-***-**** • Email: *********@*****.*** / http://www.linkedin.com/in/jaepg1

Diversified Trilingual Marketing/User Experience professional with a passion for creativity and design. A

Graduated of Pratt Institute with a major in Art Direction/Communication Design who is currently completing a graduate UX Certification from Bentley University. Experienced in user research, digital marketing, web analytics, and project management.

PROFESSIONAL EXPERIENCE

UXRD, Miami FL

User Experience Research and Design firm

January 2016 – Present

UX / Marketing Consultant

User Experience Research & Design (UXRD) offers strategic user experiences services to serial entrepreneurs, incubators and corporate teams. Our niche is facilitating the early development lifecycle on complex products where we can help a project team discover and refine requirements, connect to your users, and create a usable and useful product. Our name says it all. We provide User Experience Strategy; User Research; and Experience Design - User Experience, Research, & Design.

Products:

UXGOFER -UXGofer is a web and mobile app built specifically to make User Experience Research easier, faster, and more accessible. The application supports you through the entire user experience research workflow.

Expert Reviews, Customer Acquisition Studies, Remote Testing, Prototyping, Eye Tracking, Shop Along, True Intent, Gap Analysis, Prototype Research, Beta Testing, Customer Experience, Card Sort, Surveys design, Focus Groups, Triads, Ethnography, Persona Creation, Journey mapping, and Quarterly Competitive Research Reports.

Full implementation of Qualitative and Qualitative Usability Research testing and full lifecycle project management of studies from the consultation, methodology recommendation, study design, recruiting, moderating, and full detailed report. (Web, Mobile, Tablet, and Medical Devices)

Created Personas of different end users of uxgofer and tailored a comprehensive digital marketing strategy unique to their individual needs.

Collaborated with other companies to partner market and cross sell the services that we both provide.

Interfaced with clients and Stakeholders to discuss their main usability goals while Strategizing and recommending UX methodologies

Oversaw customization and content creation for all marketing materials and sales deck overviews.

Managed promotional partners, coordinated events, and conducted audience analysis.

Managed all aspects of Social Media included post boosting Facebook, LinkedIn, twitter, Google AD Words, Google AD Words and Bing.

Joined various groups relevant to the UX industry on LinkedIn and Facebook where I would post promotions of UXGOFER

Built relationships with the heads of UX education in various universities where I allowed 3 month free trails of UX Gofer to Undergraduate and Graduate students in order to familiarize themselves with the app so that they could use it professionally and market the product to their employers after graduation.

Created a database of prospects and clients on constant contacts where a monthly newsletter was sent with helpful information and interesting articles relevant to the UX Industry and UXGOFER.

Arranged free room rentals with WAC Research to conduct lunch and learns on UXGOFER and other startups of various industries to partner and assist in Marketing of products to prospects.

Conducted Demonstrations for UXGOFER in English and Portuguese and spoke at various Networking events and conferences throughout south Florida such as UXSUMMIT, EMERGE, and SFIMA South Florida Marketing association.

Became a member of various networking associations such as SFIMA, Broward Alliance, Beacon Council, South Florida UX to build relationships and better market UXGOFER to professionals in the industry.

Utilized Data.com to retrieve specific client information such as direct telephone numbers as well as email addresses.

Conducted usability, AB, and User Experience testing on our website and app to enhance its ease of use for the specific markets that we targeted.

Coordinated live webinars on UXGOFER and recruited speakers in the industry to speak about the UX process to gain interest from prospects.

Consulted with clients and recommended UX and Market Research Methodologies and handled implementation from screener creation, survey design, Recruiting, booking facility, Moderators and Reporting.

WAC Research, Miami and Fort Lauderdale

January 2015 – January 2016

January 2016- Present (Consultant)

Marketing Manager

WAC has been a leading Marketing/UX Research company since 1972 when it opened its doors in New York City. At that time WAC was a full service company providing both quantitative and qualitative research. Over the years the marketing research industry began to change and clients expected the various research companies to specialize in either Quantitative or Qualitative research-we chose to continue with our strength, qualitative research.

Focused on Qualitative and Quantitative UX and Market Research (Web, Mobile, Tablet, and Medical Devices)

Implemented emotional Recognition technology in our observation rooms in our Miami and Fort Lauderdale Facilities.

Collaborated with other companies to partner market and cross sell the services that we both provide.

Prospected and presented our service capabilities, Proposed studies and Methodology recommendations to various Consumer Insights and Market Research teams

Responsible for bid requests, Proposals and Project Management of clients.

Created and managed all Social Media avenues which included Linkedin, Facebook, Twitter, and Constant contacts.

Responsible for the WAC Research Web Site Re-design and Maintenance.

Implemented Marketing initiatives such as events, WAC Facts, and lunch and learn events while creating all Marketing and Branding pieces which included bid sheets, Services Capabilities Decks and Brochures.

Consulted with clients and recommended UX and Market Research Methodologies and handled implementation from screener creation, survey design, Recruiting, booking facility, Moderators and Reporting.

Became a member of various networking associations such as SFIMA, Broward Alliance, Beacon Council, South Florida UX to build relationships our services to professionals in the industry

Methodologies and services included:

UX, Market Research, Moderating, Remote Testing, Emotional Response, Shop Along, Taste Testing, Prototype, Beta Testing, Customer Experience, Surveys, Focus Groups, Triads, ID I’s Diary Studies, Ethnography, Recruiting, Facility Management

Key Lime Interactive, Miami

March 2014 – January 2015

UX Business Development Manager

Key Lime Interactive is a user research firm that conducts both qualitative and quantitative research for Fortune 2000 companies, mid-to-large design agencies, and government agencies. National Relationship Manager focused on understanding client’s U/X needs and building relationships with key enterprise level clients.

Services included:

Prospected and presented to UX and Consumer Isights teams of companies ranging from Local Medium sized to Enterprise level fortune 1000 clients in various industries both Nationally and Internationally.

Interfaced with clients and Stakeholders to discuss their main usability goals while Strategizing and recommending UX methodologies to meet their needs and goals which included:

Kelly Services Fort Lauderdale/Miami

March 2013 – March 2014

Business Development Manager

Kelly Engineering Resources serves a wide range of industries, providing engineers, designers, drafters, project support, engineering managers, project managers, technicians, and supply chain specialists. We recruit candidates who meet your engineering needs whether you need a single engineer for a special project or an entire project team for extended assignments.

Developed new business opportunities through lead development, account penetration and relationship building

Ability to research, identify and develop lasting business relationships with decision makers.

Generated and implementing a long term Market Development Plan to name brand Kelly Services Engineering/IT staffing to the South Florida market.

Experienced driving new business through networking, prospecting, and cold calling.

Responsible for developing business in South Florida by leveraging existing relationships and prospecting for new clients.

Ability to obtain detailed soft / hard skill requirements from existing and prospective clients.

Maintain a collaborative relationship with the recruiting staff while providing detailed Engineering/IT requirements.

Establishes recruiting priorities relative to open requirements.

Strong communication and organizational skills in order to maintain a level of activity including qualifying prospects, scheduling client meetings, and generating revenue.

Entech Networks Fort Lauderdale, Florida

2011 - 2013

Digital Media Business Development Manager

Entech is also a privately-held, fully certified Women's Business Enterprise (WBE), which allows our clients to take advantage of diversity spend quota incentives. Entech is represented by the Women's Business Enterprise National Council (WBENC) and is also a founding member of the U.S. Women's Chamber of Commerce (USWCC).

Responsible for requirement definition, marketing, sourcing (cold calling, networking, CRM research, national job boards, social networking, etc.), interviewing, presentation and closing of candidates on a National level.Specialize in the placement of interactive marketing professionals including: Interactive project managers, digital strategist, brand planner, eCommerce account directors, SEO, SEM, media buyers, creative, emerging media, social media, online community management, business development. Anything in the interactive / online / digital space on a National Level.

CompHealth, Rehab Department (Perm) Fort Lauderdale, Florida

2010 - 2011

Full Desk Recruiter

Full life cycle recruitment for CompHealth rehabilitation department. Responsible for working with both clients and candidates for placing professionals in the rehab departments for permanent positions on a National level.

Positions that I focused on were Physical Therapists, Occupational Therapists, Repertory Therapists, Physical Therapist Assistants, and Occupational Therapist Assistants.

Responsible for Recruitment on a national level which included cold calling (minimum of 50 calls per day), behavioral interviews, generating leads and premarketing actively seeking candidates to prospective clients.

Account Management responsibilities included premarketing candidates, understanding current job requirements, submitting qualified candidates to the open job requirements and maintaining a relationship with clientele for future business.

Worked with proprietary systems as well as recruitment online based sites such as Monster, CareerBuilder, and various industry focused sites for the rehab industry.

EDUCATION & ACCOMPLISHMENTS

Bachelor’s Degree –Communication Design

Pratt Institute

Graduate U/X Certificate Program - www.bentley.edu/centers/user-experience ux-certificate-program

Bentley University

VOLUNTEER WORK

SFIMA – South Florida Interactive Marketing Association – Board Member and Secretary

South Florida User Experience Meetup

SKILLS

Adobe suite, Salesforce, UX Gofer, Qualtrics, Axure interactive wire framing, Userzoom, Kairos and MS Office Suite and proprietary systems for U/X

LANGUAGES

Portuguese and Spanish

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