Sales Marketing
Resume:
R.Kirthi Vasan
STA-***,Sun Tower, Shipra Sun City, Vaibhav Khand, Indirapuram, Ghaziabad.
Mobile Phone: 956*******
Email: *********@*****.***
Job Objective
Seeking a Senior executive Position in a growth oriented company.
Summary of Skills and Experience
Over 30 years of rich and extensive experience in Sales/Marketing and Distribution Management.
Always helped in development of human resources.
Handled resourcefully the Import & Purchase.
Resourceful in designing marketing strategies to outperform assigned targets.
Adept at expanding distribution network, channel management and logistics.
Awarded for consistently raising the sales and profitability of the organisation.
Expertise in areas of strategic planning for brand management, promotional activities and CRM.
Organisational Experience
Worked as an Executive Director for M/S THIRANI INDUSTRIES LTD from Feb ‘2004 to November 2012 ‘the company is involved in Importing and distribution all Engineering goods.
Key Responsibility Areas
. Handling Procurement/Importing of material(like, sending enquiry, analysing enquiry, placing order, getting shipment by appointing shipping agent etc.).
. Were approved Indian Distributors for few International Brands in Fasteners.
. Worked as Consignments agents for few International Companies in India.
. Catered to the requirements of International Customers.
. Handling sales & Marketing the Product Imported to both OEM and Distributors on All India basis.
. 20 Managers were handling Sales activities on all India and were reporting.
. Developed a few critical Fasteners used in Railways through International Vendors.
Since Mar’1999 with M/S LPS Bossard Ltd. as Assistant General Manager (M)
The company is a joint venture between Lakshmi Precision Screws, Rhotak and Bossard Ltd. Switzerland, dealing in Fasteners and ‘C’ Part items.
Key Responsibility Areas
Handling the sales and marketing operations for promoting fastening elements in the North Regions, SRI LANKA, BANGLADESH, NEPAL & BHUTAN specifically SARC Countries.
Implementing Concept selling for generating high revenues by educating the customer about the company, products and services.
Driving business growth by penetrating into large OEM in Electrical, Telecommunications, Locomotives, Defence and Automobile Industries in Northern part of India.
Developing the Channel Network infrastructure on all India bases for better penetration and reach of new market segments.
Supervising a team of 15 personnel and conducting training programmes for optimum performance.
Maintaining close laison with the Marketing, Logistics and Finance departments
Ensuring savings on indirect cost to customers through inventory control and introducing latest Logistics systems and re-engineering.
Using the CRM System on a day to day basis, to report upgrading of customer information which assisted in analysing customer requirements.
Significant Achievements
Bagged major orders on proprietary basis from:
a)Diesel Locomotive works for the supply of Hardware for their latest Engines launched in collaboration with General Motors.
b)Rail Coach Factory, Kapurthala for LHB Coaches in collaboration with Alstom Ltd.
Instrumental in Launching Logistics system at India’s largest compressor manufacturers by accustoming with the customer specific supply requirements for cost –effective procurement and inventory control.
From May’1989- Mar’1999 with M/S Precision Fasteners Ltd. as Dy. Regional Sales Manager.
The company is a leading fastener manufacturer, in collaboration with SPS Technologies, U.S.A.
Key Responsibility Areas
Identifying and develop retailers/dealers/distributors to increase market share and presence of the product in the North Region.
Responsible for forecasting sales on a yearly/quarterly and monthly basis to ensure quality and on time services in the market.
Analyse market/competitor strategies and provide feedback to the corporate.
Active involvement in formulation and execution of various marketing policies and schemes.
Significant Achievements
Successfully achieved targets and won many awards for outstanding performance as a team and individual.
Efficiently increased the market share of industrial products from 10% to 70%.
From Apr’1983 –May’1989 with M/S Aristrocat Marketing Ltd., as District Sales Officer.
The company was one of the leading manufacturers of Moulded Luggage in India.
Key Responsibility Areas
Responsible for marketing the product by maintaining and expanding dealer network in Delhi and Haryana.
Plan and forecast sales to ensure timely and seamless delivery of products.
Ensure proper allocation of products by associating new channel partners to provide timely and seamless delivery in the market.
Ensure credit control and monitor sales processes across the dealer network.
Implementing various promotional activities like scheme, exhibition sales to create product awareness and brand visibility.
Significant Achievements
Awarded as “Best Marketing Person”, 1986 for increasing market share of the company and for best territory performance.
From Jun’1980 – Apr’1983 with M/S Willard India Ltd., as Depot Supervisor.
The company is a manufacturer of Automotive Batteries.
Key Responsibility Areas
Development of dealer infrastructure for marketing the product in Chandigarh, PUNJAB, J&K and Himachal Pradesh.
Responsible for governmental and Institutional Sales.
Driving business growth by penetrating into large OEM like HMT, Pinjore and P.T.L, Mohali.
Responsible for planning and forecasting sales to ensure timely deliveries in the market.
Planning and managing sales promotional activities such as service campaigns at various petrol pumps for product awareness and increase market share in state of Punjab, J&K, Himachal Pradesh and Chandigarh.
Significant Achievements
Efficiently captured 60% of the market share and became leaders in the territory in the organised sector.
Education
Post Graduate Diploma in Sales and Marketing Management from Bhartiya Vidya Bhawan, Delhi, 1983.
B.Com (P) from Delhi University, 1980.
Date of Birth: 8th December, 1957
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