Curriculum Vitae

I was very passionate about all the work which I attempt. I willingly accept responsibility and love challenges. I was committed to performing my best where ever I was and I use all my experience and knowledge for the growth and betterment of the organization. My core strengths are E Commerce Business Development through Custom PHP and Word Press portals, Marketplace Business Development using Magento, Strategy Building for E Commerce Portals, Intermediary Level Digital Marketing and it is this talent and acquired skill which I promise to utilize for the growth and betterment of your esteemed organization. I sincerely look forward to working in an organization in which roles and responsibilities are well defined and which also has a true family atmosphere.

Personal Information:

Craig Cranston

162/B/330 lake Gardens,

Kolkata – 700045.

Date of Birth: 21/02/1981

Mobile Phone Number: +918*********

Email: acwnce@r.postjobfree.com

Educational Qualifications:

ISCE from St. Xavier’s Collegiate School in 1998.

ISC from St. Xavier’s Collegiate School in 2000.

Currently pursuing a Digital Marketing Certificate Course from Manipal Prolearn.

Languages Known:

Excellent in written and spoken English.

Good command over spoken Hindi.

Can understand completely and speak Bengali fairly well.

Work Experience:

September 2002 to March 2003: Vishnu Solutions Pvt. Ltd. as a Tele salesman.

May 2003 to June 2015: Infinity Lifestyle Private Limited. My duties and responsibilities have been listed below.

July 2015 to November 2015: Category Manager of Starmark (Emami Limited).

November 2015 to present: Exterior Interior Limited - Business Head of Digital Marketing.

Infinity Lifestyle Private Limited:-

Worked as the Area Sales and Operations Manager for Maharashtra from July 2003 to May 2004.

Was responsible for achieving sales targets.

Was responsible for management, training of sales staff and area supervisors.

Was responsible for making requisitions for stock replenishment.

Was responsible for inventory management.

Was responsible for business development in Mumbai, Nagpur and Pune.

Was responsible for fixtures maintenance and development.

Was liaison for our Kolkata Head office and retail chain offices in Mumbai.

Worked as All India Operations Coordinator from June 2004 to August 2007.

Was responsible for following up duties of area managers of regions all over India.

Was responsible for raising monthly invoices of all retail outlets.

Was responsible for making training programs and product information manuals for sales staff.

Was responsible for following up and resolving issues and problems with retail chains.

Was responsible for following up with payments and F Forms and C Forms of retail chains.

Was responsible for fixture development and management.

Was responsible for installing fixtures in retail outlets.

Was responsible for development and procurement of jewelry props, paper carry bags and packaging.

Was responsible for development and printing of branding for fixtures.

Working as Merchandiser for Fashion Jewellery from September 2007 and Buyer for Fashion Jewelry, Cufflinks and Handbags from March 2008 onwards.

I was responsible for replenishing goods according to set parameters in a retail outlets all over India.

I was responsible for ensuring that orders are placed with principal companies at the right time after approving samples and costing.

I was responsible for product development of our entire fashion jewelry, cufflinks and accessories line.

I was responsible for creating sub-brands and collections for the target clientele.

I was responsible for working closely with our designers for creating lines and collections for each season.

I was responsible for working with our international suppliers and manufacturers to manufacture collections and lines.

I was responsible for branding and sub-branding of new collections as well as creating visuals and providing information to our sales staff and supervisors.

I was responsible for making and presenting necessary reports related to merchandising and buying.

Working as E Commerce and Television Sales Manager from 2010.

I was responsible for business development for the best e commerce sites in India.

I was responsible for overseeing the building and maintenance of our own website.

I was responsible for creating offers and discounts for various E Commerce websites.

I was responsible for product catalogs and product listing.

I was responsible for ensuring that our comprehensive range of products are listed.

I was responsible for creating special offers for Television Sales Channels.

I was responsible for providing information and contributing to the script for Television Sales Channels.

I was responsible for raising invoices and following up of payments of all E Commerce and Television Sales Channels.

Additional responsibilities at current organization –

I was responsible for managing and development of MBOs in tier 2 cities and towns.

I was responsible for working closely with advertising agencies as and when Infinity Lifestyle runs an ad campaign.

I was responsible for working with professional photographers and graphic artists for our product photography and visuals.

I was responsible for content writing for Infinity Lifestyle as and when required.

I was responsible for working closely with public relation organizations.

I was responsible for most of the creatives and visuals.

I was responsible for making company profile presentations and product presentations.

Exterior Interior Limited:-

Business Head - Digital Marketing

I am responsible for creating catalogs of products from scratch.

I am responsible for generating revenue through sale of Exterior Interior Limited products on various E Commerce Portals such as www.flipkart.com, www.amazon.com, www.snapdeal.com etc.

I am responsible for listing of Exterior interior Services on various E Commerce portals.

I am responsible for creating and managing the company's presence on all Social Media Platforms.

I am responsible for overseeing the development and management of E Marketplaces made from Magento and its extensions. I have strong knowledge as to how to manage a Marketplace made using Magento.

I am responsible for overseeing the development and management of E Commerce Portals made from Custom PHP and Word Press. I am well versed in managing CMS websites as well as Portals made using Custom PHP.

I am responsible for generation of revenue through these E Commerce Portals.

I am responsible for overseeing the Organic and Paid advertising campaigns of these E Commerce Portals.

I am responsible for all Software related issues in this organization.

My Hobbies:

Playing the guitar.

Listening to music.

Cooking.

Singing.

Looking at jewelry and learning different styles and techniques.

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