Marketing Microsoft Office

Anne Roberts

Marketing

Address: ** ******** ***., ******, **, 27504 Phone: 865-***-**** Email: ******@*****.*** EDUCATION

The University of Tennessee, Knoxville December 2015 Bachelor of Science in Business Administration – Marketing Dual Concentration in Entrepreneurship

GPA 3.4/4.00

PROJECTS

Marketplace Simulation

CEO of Marketing

• Simulated working in a start-up company to meet production, distribution, and sales challenges in a competitive class environment

• Learned marketing techniques such as product development, brand management, forecasting, advertising, product promotion, ROI/KPI measurements, and marketing strategies

• Analyzed, planned, implemented, and evaluated decisions of the firm each week through presentation Marketing Analysis

Marketing Team Member

• Worked in a team environment to analyze a struggling company

• Created and distributed a survey through Qualtrics

• Analyzed qualitative and quantitative data

• Helped create and organize a marketing analysis report that was easy to follow and understand

• Came up with creative solutions to help the company recover and grow EXPERIENCE

System Improvements Inc.

Marketing Intern, Knoxville, Tennessee Apr. 2014 – Sep. 2015

• Created an official company page on Google+ while managing all social media accounts which includes internet forums, blogs, social networking applications and message boards to facilitate interaction with customers.

• Trained and received certifications in Root Cause Analysis and trending techniques to analyze/track Google Analytics.

• Learned how to use Wordpress, Constant Contact and meet deadlines on time.

• Contributed to blog writing, conferences and marketing events both on and offline to increase brand awareness.

• Coordinated pre-show and post-show activities at trade show events.

• Learned necessary marketing skills such as generating email campaigns, SEO, content writing, digital marketing, creating brochures and maintaining/editing the customer database.

• Learned how to work on a marketing team

New Leaf Brewing Company

Marketing Assistant, Knoxville, Tennessee Aug. 2013 – Oct. 2014

• Helped at brewing events such as Brewers Jam, Knoxville Brew Fest and Curtis Fest.

• Maintained customer relations at brewing events.

• Created brand recognition in the Knoxville, TN area. SKILLS

- Customer Relations - Brand Management - Event Planning

- Digital Marketing - CRM Knowledge - Team Leadership

- Google Drive - Microsoft Office - Constant Contact

- Mailing Campaigns - Wordpress - Google Analytics

- Marketing Analytics - Social Media Marketing - Marketing Communications

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