NATIONAL SALES MANAGER
Resume:
RESUME
OLOIDI OLAKUNLE OLADAYO
CONTACTS: - N**b GBELEGBO STREET,MAGODO BERGER,LAGOS.
ABUJA ADDRESS- UAC MDS OFFICE UDI YARD ABUJA
Telephone: - 080********, 081********, 081********
Email: - **************@*****.***
OBJECTIVES: - To have good impacts in organization and to respond positively to greater challenges and earn a position of responsibilities with an organization where my experience and skills will impacts directly on the social needs of the community in which I may ask to serve
CAREER HISTORY
APRIL 2013 to Date
UAC OF NIGERIA PLC –KM 16 IKORODU ROAD, OJOTA-LAGOS
NATIONAL SALES MANAGER –[FOODS,BEVERAGES AND SPRING WATERS]
RESPONSIBILITIES AND DUTIES
Responsible for achieving National sales target by coordinating the effort of sales team, managing sales operations and customer relationship through superior and quality service delivery.
•Identifying and developing area of strategic sales growth and work with Managers on gaps identified. .
•Resolving customers complaint about services and sales, determine discount rates, and price schedules, overseeing regional and local sales managers and their staffs.
•Directing and coordinating activities involving sales of manufactured products, real estate, commodities and distributors and follow up end to end.
•Weekly report of all activities and competitive intelligent report.
•Managing Budget, new implementation and asset management.
•Develop and executing marketing program for the profitable volume growth.
•Meeting regularly with customers and expanding their understanding.
•Coach and train sales channel team and KEY ACCOUNT MANAGEMENT.
•Monitor and review dealer’s performance and also upgrade and downgrade them based on performance.
•Accountable for recovery of debt and prompt payment by credit customers
•Tracking of sales through effective use of SAP application software.
•Ensure effective hiring,training,orientations and retention of sales staff.
•Create and implement effective direct sales strategies and lead nationwide direct sales personnel towards achievement of corporate sales objectives
•Establish effective relationships and collaboration with other departments such as Finance,Marketing, Customer services to address key business issues and opportunities
ACHIEVEMENT AND KEY PROJECTS
•Expansion of distributors from 47 to 142 with sub-distributors for availabilities of our product and increase in market share.
•Expansion of retail accounts from 17,001 to 31,498 within 4 months through re-routing of routes and channel development.
•100% Cold drink availability objectives achieved.
•Identify and broken Exclusive distributors of competitors
•Introduction of new sales tracking system to improve sales and cross boundary meetings.
•Introduction of [RMD]-RESIDENTIAL MARKET DEVELOPER for channel development.
•SUCCESFUL INTRODUCTION OF REVALIDATION OF SALES REPRESENTATIVES GUARANTOR FACE TO FACE TO CURBED AND REDUCED FRAUD.
•Introduction of celebration of achievement of teams as key motivator for better performance.
•I grown the profit from 6.8 billion to 14.9 billion in 2015.
•I restructured route to market from direct to combination of direct and indirect system.
•Poor time management of sales team addressed through introduction of effective collage system and journey plan.
•I was part of the team that introduced SAP application for sales tracking.
•Better talent management was introduced.
•Merchandising processes was fundamentally re-designed and the growth planning was successfully installed.
•
UAC OF NIGERIA PLC [2012-2013]
1-5 ODUNLAMI STREET MARINA LAGOS.
REGIONAL SALES MANAGER-WEST/NORTH
RESPONSIBILITIES
1. Responsible for regional sales target achievement and identify opportunities and potential target accounts to build solid sales pipeline and define the entry strategy to penetrate accounts.
2. Monitoring and reviewing of distributor’s performance and forecast regional sales volume and report performances against plan back to the head office.
3Training of sales team both staff and distributor’s sales team to ensure growth in competence and performance.
4. To develop effectively and manage both direct retail and third party distribution.
5. Setting of target for sales team and key distributors.
6Plan and execute regular sales audit. And follow up with the technical and other relevant teams and the customers to ensure customers requirement are met on a timely basis.
7Support Marketing in setting the total sales package by channel
6. Identify Key standards and training required in all areas of the business both territorial management and promotional planning activities.
7. Provide qualified leads, Schedule necessary appointment with potential customers in order to generate a new business in the regional community.
8. Coordinating of all financials, legal logistics and supply chain issues and managing relationship.
9. To achieve annual sales and profit budgets within the regions through in distribution and brand Management.
ACHIEVEMENTS
1. Re-routing of routes across the territories for better performances.
2. Introduction of Sub-distributors for product visibilities and availabilities.
3. Introduction of partnership with some filling stations and other project that improved sales.
4. Recovery of long old debt of 825m and achievement of target regularly.
NIGERIAN BOTTLING COMPANY WORLD CLASS [COCA-COLA HELLENIC]-NIGER STATE
COMMERCIAL MANAGER- 2010 to AUGUST 2012-REPORTING TO REGIONAL COMMERCIAL DIRECTOR.
RESPONSIBILITY AND DUTIES
•Responsible for achievement of territory set sales target by coordinating all sales team.
•Prospecting new key distributors and Monitoring of KEY ACCOUNT for effective performances
•Training and recruiting of sales team and optimizing of call routes
•Monitoring of competitors activities and report back.
•Working on workshop, production, supply chain and other department for effective smooth operation for delivering of sales target
•Daily review and monitoring of sales performance by brand and location.
•Setting of sales target for distributors and sales team.
•Customer management and development
ACHIEVEMENTS
•Increment of market share in all SKU”s most especially Eva water, Pet, Can, Sprite.
•Expansion of distributors from existing 41-72[ SSD and HVO) expansion of retail account from 10,246 to 16,901
•Region achieved double digit growth with annual sales from 4.8 billion to 14.9 billion in 2011
•Identified and broken of exclusive dealers of PEPSI
•Ensured 100% distribution of all SKU in distributors,wholesale and retail channels
•My 85% time in trade help in turning the business around from a decline volume to double digit growth since 2010.
•Achieved successful introduction of buy back as a project to grow volume in my territory.
•Up to 15% saving on budget with zero compromise on budget .my dealers won a ticket to South African in 2010 and 15 won plasma television in the promo organized in Nigeria.
•Introduction of residential market developer to penetrate route (RMD)
•All debt recovered from credit customers
NIGERIAN BOTTLING COMPANY PLC
AREA SALES MANAGER-2008-2010
(KOGI,KWARA OYO, OSUN, NIGER]
DUTIES AND RESPONSIBILITIES
•Responsible for achieving of territorial set sales target by coordinating sales team.
•Prospecting new key distributors
•Developing key distributors succession plan
•Key Account management and competitors activities report.
•Customers and SKU’S management.
•Achieve maximum sales profitability growth and account penetration within and assigned territory and sell the company products.
•Training and recruiting of sales team
•Implement call routes and identifying gaps and opportunities
•Daily review and monitoring of sales performance by SKU’S and by location.
•Channel retail management and creation of new account to improve sales volume.
•Setting sales target for sales team.
•Ensure merchandizing is into look of success and manage sales expenses in the territory and ensure they are kept within approved budget
ACHIEVEMENTS
•My region achieved double digit growth
•Identified and broken of all 13 PEPSI exclusive dealers in my territory.
•Expansion of SSD from 36 to 64, downgrade HVO from 122 to 96, retail accounts from 17,246 to 38,950.
•Successful launch of CAPPY juice and PINEAPPLE PET
•Turning of the business around from decline volume to double digit growth since 2008 till date.
•Successful introduction of route to market from mainly direct to a combination of direct and indirect system in my coverage area.
•Creation of re-load centre in CHIKANDA Axis due to bad terrain which increase our sales by 41000 UCS per month
•Successful re-packaging- of pet, water, juicy into 3by6 system to cluster area with positive result on volume.
NIGERIA BOTTLING COMPANY LTD, [COCA-COLA HELLENIC]-ILORIN KWARA STATE.
ROUTE SALES MANAGER-2005-2008
RESPONSIBILITIES AND DUTIES
•Sales target achievement and daily review of sales team
•Merchandising and route ridding with sales team
•Monitoring competitors activities and order compilation for delivery
•Key account development and spot check
•Channel development and management
ACHIEVEMENTS
•Increment of market share from 43%to 71% in my coverage area within a year
•Achievement of target monthly for 3 years in my location
•Creation of 2051 new outlets within 2 years and 9 HVO and 3 SSD.
•100% of equipment productivity achieved.
•Merchandising and floor display were into look of Success
•92% of cold drink availability in all outlets.
CFAO GROUP OF COMPANIES NMI-APAPA OSHODI EXPRESS WAY-AMUWO ODOFFIN-LAGOS
AREAS SALES MANAGER -2003--2005
(LAGOS, OYO, OGUN, ONDO, EKITI, KWARA OSUN, KOGI STATE)
RESPONSIBILITIES AND DUTIES
•Company sales target achievement
•Monitoring sales performance
•Key account management
•Customers services management and ISSUANCE OF PRO-FORMAL INVOICE
ACHIEVEMENTS
•Expansion of sales team from 35 to 49 to grow volume.
•Meeting of set targets.
•I won the best sales manager of the year by selling 22 units of cars and 2 HYESTER forklifts with 200 and 500 KVA sound proofs SDMO generator within 2 months.
•Monitoring of key account successfully and increased them from 63 to 104.
PISCAN NIGERIA LIMITED.
24 OBA AKRAN AVENUE -IKEJA
BUSINESS DEVELOPMENT MANAGER- NIGERIA 2002-2003
RESPONSIBILITIES AND DUTIES
•Plan, develop and implement strategy to generate and develop the business in key sector.
•Achieving target for revenue, profitability and sales growth
•Conducts cold calls to generate order for delivery.
•Building of market share through customer satisfaction and maximize new business development
ACHIEVEMENTS
Expansion of retail outlets from 1051 to 3204 within a year which increase the volume and market share
•Lunch 4 products successful for the company.
•Regularly achievement of target
•Training of staff with result in the region
GABROD NIGERIA LTD – ODOPETU SHOPPING COMPLEXES, NEPA AKURE, ONDO STATE.
SENIOR MARKETING EXECUTIVE -1999-2002
•Managing of trade Marketing Activities
•Managing retail Account and Selling Company Products
•Merchandising and Activation
•Tracking of sales Performance
•Distributing Marketing Equipment to allocated Territory.
ACHIEVEMENTS
•Activation always into look of Success
•Merchandising and floor display Superb
•Retail outlets increase from 305 to 1965
•Increase sales from 215 Million to 375 Million
NYSC
FIKA GOVT SECONDARY SCHOOL, POTISKUM, YOBE STATE
RESPONSIBILITIES
Teaching and administrative works
EDUCATIONAL BACKGROUND WITH DATES
2010 -2011
1992-1997
Lagos state University OJO (MBA IN MARKETING]
Lagos state university OJO campus BSC Economics
Second class honors lower division
1981-1985
Ojorube Grammar School Ogotun Ekiti.
1974-1980
St. Peter Primary School IGBARA-ODO
Date of birth January 2nd, 1970
Marital status married
Religion Christianity
PERSONAL AND INTERPERSONAL SKILLS
Team player and communication skills
Administrative and customer service skill
Strategies thinking skills
Self motivation skills
I CAN DO ATTITUDE AND STRONG NEGOTIATION SKILLS.
TRAINING ATTENDED WITH DATES
•Sales information training(oct.2005)
•Strategies sales management (June 2006)
•Foundation in management (Feb2007)
•Basic sales training program (April 2007)
•Supervising route distribution effectiveness July(2007)
•Cobra 1 and 2 training (May/August 2009)
•Manager route to market (2010)
•Distributors Account Development training(2011)
•ASMPQ training (2012)
•Health and safety training (2012)
•Manager sales management fundamental (2012)
•Introduction to leadership pipeline (2012)
•Great place to Work UAC OF NIGERIA-2014
•RISK MANAGEMENT-PORTLAND CEMENT HOUSE-IKEJA JUNE 2014
REFEREES
WALE ADEJUWON
Commercial manager
Nigeria Bottling Company PLC
Ibadan,
REVD TUNDE ADELEKAN
Director Information Technology
UAC of Nigeria, Marina- Lagos -080********
DR RALPH ADEOTI
SALES DIRECTOR
PROMASSIDOR NIGERIA,
LAGOS.
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