Vast experience selling B2B advertising, signage & sponsorships

Christopher T. Larsen

913-***-**** *****.******@***.*** www.linkedin.com/in/chris-larsen-1608989

**** **** ***** *******, ******** Park, KS 66214

Summary

Significant experience in sales and territory management with a proven record for developing business, building effective relationships and implementing solution–oriented sales strategies to capture market share and boost profits.

- Strategic Sales - Strategic Planning - Competitive Analysis

- Solution-oriented Sales - Marketing - Business Development

- Relationship Building - Territory Management - Negotiations/Contracts

Motivated performer with a focus on meeting and exceeding sales targets.

Broad-based experience for conducting executive-level sales presentations using solution-oriented sales strategies to develop and acquire new accounts.

Expertise in using sales programs, applying consultative selling tactics and capturing market share in a customer-focused, profit-driven environment.

Ability to develop and maintain key business relationships while using networking and contact management skills to develop new business.

Territory management expertise: effective at nurturing and managing a large number of high producing accounts.

Proficiency in Sales Force, Goldmine and various industry specific applications.

Professional Experience

Advanstar/UBM, Veterinary division 2002 – 2015

“Produce content for the U.S. veterinary industry including 4 journals, a website, 8 e-newsletters, three CVC tradeshows, an app, social media, mobile and custom education solutions.”

Senior Account Manager– Outside territory sales management position providing advertising solutions as well as custom education, & trade show exhibit space and sponsorships to businesses in the U.S. animal health healthcare market.

Consistently rated #1 sales performer by overall market share by pages.

Recognized as #1 Sales Presenter by Senior Vice President (among all representatives within the veterinary, dental and power sports division).

Promoted from Account Manager to Senior Account Manager.

Territory included but was not limited to the following companies: Bayer, Wyeth, Boehringer Ingeheim, Merck, Colgate-Palmolive, General Electric, Mars, Nestle Purina, Bank of America, Wells Fargo, Abbott Laboratories, TEVA and Nationwide Insurance.

Christopher T. Larsen

Primedia, Inc., Apartment Guide Division 1997-2002

“The Apartment Guide, the flagship division of Primedia, produced over 84% of Primedia advertising revenue (2008)-provided print, online and mobile products in 74 U.S. markets.”

Senior Account Executive (2000-2002) Sold print and online advertising to prospective businesses in the Chicago region.

#1 in sales in a 7 market region for 2 years.

Recognized among top 20 sales representatives nationally.

Implemented innovative marketing strategies to turn-a-round a distressed market in a highly competitive field.

Interviewed, hired and trained new sales team.

Account Executive (1997-2000) Sold print and online products to prospective businesses in the Kansas City region. Responsibilities included production, marketing, photography and public relations.

Voted “Vendor of the Year” by the Apartment Association of Kansas City- 1999

#1 in sales- 1998

Vice President of Vendor Council and Chairman of Trade Show for the Apartment Association

Previous Experience

Early career includes, but was not limited to selling voice & data communications solutions to businesses and a field sales position for a major greeting card company.

Education

Bachelor of Arts in Political Science- 1992 - University of Missoui

Attended consultative selling workshop through Wilson Learning

Attended “Integrity Selling in the 21st Century” sales training

Attended HPC sales training

Attended “Peak Performers Network” seminar

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