AMITA SHAH

**/*, ****** ****, **********, Andheri(West), Mumbai - 400058

Mobile: +91-750*******

acwmer@r.postjobfree.com

SUMMARY

Enthusiastic, creative and dynamic fashion industry professional with almost 13 years of industry experience looking for a Fashion designer / merchandiser position at a progressive retail/export fashion company.

Good knowledge of fabrics (Indian and international markets) and expertise in hi-fashion hand embroidery

Great eye for visualization, colour combinations and sourcing of developing mills and fabric suppliers

Great attention to detail, sound knowledge of Indian ethnic & western garments.

Creative personality with good analytical, oral and written communication skills

Experience working with overseas client companies

Organizational skills with a zeal to understand different overseas markets EDUCATION AND SKILLS

Diploma in Fashion Designing, IITC - India International Trade Centre, Mumbai, India First Class: 67%, Graduated in: June 1998

Bachelors in Commerce, Narsee Monjee College of Commerce and Economics, Mumbai University, India - 2001 First Class: 63%, Graduated in: 2001

Computer Proficiency

MS Excel, MS Powerpoint, MS Word, Outlook Express

WORK EXPERIENCE

Senior Merchandiser, Milaaya Embroideries Pvt. Ltd, Mumbai – 2013 Handled 15 accounts (from sampling to shipment for hi-fashion embroidered garments) for companies like Anna Sui, Bert Keeter, Sueng Jh, J Brand, Charlotte Brody, Marios Swab, RK, etc. My key responsibilities included:

Handling of sampling and overall coordination with production to ensure timely deliveries

Extensive email communications with overseas vendors

Effectively ensure vendor Development, vendor allocation, relations & evaluation

Handling complete merchandising and generating new business Production Co-ordinator, Satz India Pvt. Ltd., Mumbai – 2012 to Jan 2013 Handled accounts (from sampling to shipment for hi-fashion embroidered garments) for companies like Donna Karan

(DKNY), Armani, Dolce & Gabbana (D&G), Ralph Lauren, Roberto Cavalli and many more designers. My responsibilities here were very similar to the previous job position at Milaaya Embroideries. Office Assistant, Industrial Tools Syndicate, Mumbai – 2010 to 2012

Handled online communication with vendors and clients for the machine tools supply business

Other duties that included setting up meetings.

Fashion Designer / Merchandiser, Pankaj Shawls Pvt. Ltd / Pankaj Mercantile Company, Mumbai – 2009 Pankaj Shawls is an Indian Government recognized export house for shawls and scarfs. My key responsibilities included:

Direct trading and liasing with local and overseas buyers, merchandisers, agents and suppliers and also involved in direct sales

Handling of sampling for large client companies like H&M - Hennes & Mauritz, Monsoon accessories, River Island, etc.

In charge for planning and innovative design of the whole range of collection for the upcoming season – Spring and Summer 2010. This involved working very closely with the company directors

Overall co-ordination with sampling to ensure timely deliveries

Worked with the companies mentioned above on everything from design, sampling, quality, delivery and communication throughout the entire cycle

Fashion Designer / Merchandiser, Doruka Designs, Modi Group, Mumbai – 2005

Involved in development of new designs and making of new swatches

Handled buyer's orders from sourcing of fabrics to finished products and development of a range of home furnishing keeping in mind international colour, trends and styles along with maintaining data and files for production

Founder / Fashion Designer, Amita's Creations, Mumbai – 2000-2009 I did a lot of freelance design work and created my own brand in this period.

Catered to more than 150 personal clients in Mumbai for bridal, casual and fusion garments

Held various exhibitions

Designed and supplied readymade Indian ethnic garments which were exported to UK and USA for HomeIndia.com in 2004

Assistant Fashion Designer, Charmi Creations, Mumbai – 1999-2000

Handled sales, inventory and interfacing with customers directly. Also supervised the boutique.

Assisted the head designer and proprietor in designing Indian ethnic and fusion garments as well as transferring of the garments from designer/manufacturer to consumers PERSONAL DETAILS

Date of Birth: August 30, 1980

Nationality: Indian

Languages: Excellent fluency in English, Gujarati and Hindi TRAVELLING DOMESTIC: NO.

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