Consumer Insights Analyst
Resume:
MARK BIVONA
Danbury, CT 06810 Email: ****.******@*****.***
PROFILE
Highly skilled and accomplished Senior Sales and Forecasting Manager using multiple/reliable sources and consumer data to provide input into strategic planning and the development of results-driven marketing campaigns.
COMPETENCIES
●Forecasting Models/Conjoint Analysis
●Team Coaching & Development
●Strategic Planning
●Client Relationship Management
●Project Management
●Data Collection/Analysis/Trending
●Value-Added Services
●Multi-Media/Social Media Analysis
●Statistical Analysis
●Continuous Quality Improvement
WORK EXPERIENCE
IPSOS 2/10 – 2/14
A leading consulting company providing market research and analytics.
SENIOR FORECASTING MANAGER
●Worked with various sources of data on including existing sales teams, marketing, finance/budgets, in-store shopping data, consumer surveys, market/industry/economic trends, new product development, competitor analysis, and more to forecast sales.
●Used research data and incorporated information into forecasting models to maximize the integrity of forecasts.
●Worked with client companies including pharmaceuticals and consumer package goods.
●Collaborated with clients’ teams to design consumer surveys.
●Reviewed the effectiveness of web content, social media, search engine optimization and product branding.
●Generated results improving clients’ annual sales by 3% to 7%, through a better understanding of what motivates consumers.
TNSFYI 11/06 – 2/10
A provider of new product volume forecasting.
SENIOR FORECASTING ANALYST
●Served as Lead Forecasting Analyst for Consumer Package Goods (CPG), pharmaceuticals and OTC products.
●Managed large complex projects involving forecasting models.
●Used various sources of data including consumer surveys, historical trends, sales feedback, marketing plans, new product development, and market/industry/economic and competitor forecasts.
●Conducted post-marketing research to measure the effectiveness of marketing campaigns including multi-media, social media, web content and branding.
●Retained clients’ trust and loyalty by contributing to their revenue growth and ability to penetrate markets.
●Generated $1.5 million in forecast revenues.
●Contributed to company revenue growth globally of 12% and 16%.
MARK BIVONA Page 2
Resumé (Continued)
WORK EXPERIENCE (Continued)
HARRIS INTERACTIVE, HEALTHCARE & POLICY GROUP 8/04 – 11/06
A market research consulting company.
RESEARCH ASSOCIATE
●Worked with pharmaceutical companies to evaluate and forecast the potential success of new products.
●Examined the specific illnesses/diseases targeted by new products and evaluated the growth and/or decline of specific diseases.
●Used competitor analysis and physician surveys on the likelihood of writing scripts.
●Reviewed client company plans for creating product awareness.
●Generated $1 million in survey revenues each year.
GRAFIX, INC. 5/99 – 7/00
CONSULTANT
●Worked in a role to improve processes and operational improvements.
●Conducted detailed organizational diagnoses using workflow analysis.
●Facilitated cross-functional teams and built consensus and support for shared goals and positive change.
KPMG LLP 11/98 – 5/99
A state and local government consulting practice.
PROGRAM ANALYST
●Responsible for research and financial analysis of the State of New Jersey department of Education, New York State Competitive Local Exchange and New York State Department of Transportation.
●Implemented cost-savings practices and software.
EDUCATION
LAFAYETTE COLLEGE, Easton, PA
Bachelor of Arts in HISTORY
●Phi Alpha Theta History Honors Society
●Varsity Lacrosse Team
●Chi Phi Fraternity
COMPUTER SKILLS
Microsoft Word & Excel; SAS; SPSS; SQL; Hierarchical Bayesian Modeling, Monte Carlo Simulations, Markov Chains, Regression Analysis; Discrete Choice Modeling
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