MARK BIVONA

** ****** ****** 203-***-****

Danbury, CT 06810 Email: acwlgy@r.postjobfree.com

PROFILE

Highly skilled and accomplished Senior Sales and Forecasting Manager using multiple/reliable sources and consumer data to provide input into strategic planning and the development of results-driven marketing campaigns.

COMPETENCIES

●Forecasting Models/Conjoint Analysis

●Team Coaching & Development

●Strategic Planning

●Client Relationship Management

●Project Management

●Data Collection/Analysis/Trending

●Value-Added Services

●Multi-Media/Social Media Analysis

●Statistical Analysis

●Continuous Quality Improvement

WORK EXPERIENCE

IPSOS 2/10 – 2/14

A leading consulting company providing market research and analytics.

SENIOR FORECASTING MANAGER

●Worked with various sources of data on including existing sales teams, marketing, finance/budgets, in-store shopping data, consumer surveys, market/industry/economic trends, new product development, competitor analysis, and more to forecast sales.

●Used research data and incorporated information into forecasting models to maximize the integrity of forecasts.

●Worked with client companies including pharmaceuticals and consumer package goods.

●Collaborated with clients’ teams to design consumer surveys.

●Reviewed the effectiveness of web content, social media, search engine optimization and product branding.

●Generated results improving clients’ annual sales by 3% to 7%, through a better understanding of what motivates consumers.

TNSFYI 11/06 – 2/10

A provider of new product volume forecasting.

SENIOR FORECASTING ANALYST

●Served as Lead Forecasting Analyst for Consumer Package Goods (CPG), pharmaceuticals and OTC products.

●Managed large complex projects involving forecasting models.

●Used various sources of data including consumer surveys, historical trends, sales feedback, marketing plans, new product development, and market/industry/economic and competitor forecasts.

●Conducted post-marketing research to measure the effectiveness of marketing campaigns including multi-media, social media, web content and branding.

●Retained clients’ trust and loyalty by contributing to their revenue growth and ability to penetrate markets.

●Generated $1.5 million in forecast revenues.

●Contributed to company revenue growth globally of 12% and 16%.

MARK BIVONA Page 2

Resumé (Continued)

WORK EXPERIENCE (Continued)

HARRIS INTERACTIVE, HEALTHCARE & POLICY GROUP 8/04 – 11/06

A market research consulting company.

RESEARCH ASSOCIATE

●Worked with pharmaceutical companies to evaluate and forecast the potential success of new products.

●Examined the specific illnesses/diseases targeted by new products and evaluated the growth and/or decline of specific diseases.

●Used competitor analysis and physician surveys on the likelihood of writing scripts.

●Reviewed client company plans for creating product awareness.

●Generated $1 million in survey revenues each year.

GRAFIX, INC. 5/99 – 7/00

CONSULTANT

●Worked in a role to improve processes and operational improvements.

●Conducted detailed organizational diagnoses using workflow analysis.

●Facilitated cross-functional teams and built consensus and support for shared goals and positive change.

KPMG LLP 11/98 – 5/99

A state and local government consulting practice.

PROGRAM ANALYST

●Responsible for research and financial analysis of the State of New Jersey department of Education, New York State Competitive Local Exchange and New York State Department of Transportation.

●Implemented cost-savings practices and software.

EDUCATION

LAFAYETTE COLLEGE, Easton, PA

Bachelor of Arts in HISTORY

●Phi Alpha Theta History Honors Society

●Varsity Lacrosse Team

●Chi Phi Fraternity

COMPUTER SKILLS

Microsoft Word & Excel; SAS; SPSS; SQL; Hierarchical Bayesian Modeling, Monte Carlo Simulations, Markov Chains, Regression Analysis; Discrete Choice Modeling

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