Microsoft Office Marketing

Summary

Senior business major with an emphasis in sociology and marketing with experience in branding and market research, survey analysis, marketing data analytics, and demographic segmentation strategy. Strengths include an efficient and schedule- oriented work ethic, summarizing dense research findings, and adapting to unfamiliar applications and processes.

Education

Belmont University August 2013 – May 2017 (Expected)

Major: Business Administration

Relevant coursework:

Marketing Quantitative Methods Statistics

Integrated Accounting Management Management Information Systems

Relevant Experience

Direct Mail Marketing and Media Analyst May 2016 – August 2016

CUNA Mutual Group, Madison, Wisconsin

Created and maintained key analytic and reporting processes associated with marketing analytics and direct mail campaigns. Reported, investigated, and forecasted critical success measures and production results associated with direct mail responses and insurance purchases.

Interpreted and applied business rules to the database structure to ensure a high level of data integrity and consistency within results.

Compiled and analyzed demographic data to increase organizational understanding of different mail segments and which groups had highest response rates.

Market Research and Economic Development Analyst May 2015 – January 2016

North Star Destination Strategies, Nashville, Tennessee

•Gathered demographic information on specific cities and tourism markets to help communities extend their brand visibility to potential consumers

•Drafted surveys in a logical manner that exposed visitation patterns and consumer perceptions

•Filtered through tax information and government documents to provide clients with clear, visual understandings of their economic environment and potential.

Computer Proficiency & Microsoft Excel Tutor November 2013- Present

Belmont University, Nashville, TN

•Assisted peers with acquiring basic knowledge of Excel

•Furthered own understanding of Microsoft Office Suite

Leadership Experience

Founder, Treasurer and Secretary September 2015 – Present

Gender Equality Movement, Belmont University

•Created an on campus club dedicated to meetings and volunteering events centered on gender equality

•Managed finances, created meeting minutes and organized on campus events

Awards

San Antonio Awesome Foundation Finalist October 2012

•Youngest finalist in city planning competition to revitalize San Antonio, TX

Contact this candidate