Sales Customer Service

Ken Kupersmith – Bio

Ken Kupersmith is a proven leader in new business development. Across many start-ups, Ken has implemented and grown sales and marketing, alliance partnerships, operations, finance and program management. Ken has transformed an organization’s challenges into rewarding business opportunities.

At Clinical Communications starting in the 1990s, Ken prioritized the strategies and tactics that enabled growth from 2 to 165 employees and an exit enterprise value of $108 million. CCG created educational programs that accelerated pharmaceutical sales. Ken’s top 5 accomplishments were: a sustained organizational growth strategy and implementation of sales tactics which included diverse product line expansions; crafting the exit strategy; creating and implementing the operations, systems, financial controls and reporting necessary to manage the growing business; raising $30 million from private equity and installing a $50 million credit facility; hiring and mentoring senior staff with a strong focus on the sales and customer service departments.

At SimuLearn in the 2000s, Ken led his team to create a simulation role-play for an immersive leadership training experience. The Virtual Leader program was recognized as the Best Online Program of the year by the ASTD (now ATD) and adopted by the Center for Army Leadership. Ken also led the sales and marketing effort, including direct sales to over 150 universities, 50 of the Fortune 1000, and 5 translated international versions.

At Good Works Health in the 2010s, Ken helped create a marketing exchange that enabled health care professionals to direct pharmaceutical funds to any designated charity by participating in promotional educational programs. Ken’s leadership of the sales and marketing effort won placement of the platform at leading pharmaceutical firms.

Ken is currently a strategic consultant for business development and product line enhancement at Pharmacom Group, a provider of educational programs for health care practitioners.

An MBA from Southern Methodist University and a BA from Boston College complement Ken’s career experience.

Below is a link to my career webfolio; an interactive version of my experience and core competencies.

http://webprofile.info/kkupersmith

Ken Kupersmith

Address: 25 River Road #1106, Wilton, CT 06897 Phone: 203-***-**** Email: ***.**********@*****.***

SUMMARY

A proven leader in new business development who has implemented and grown sales and marketing, alliance partnerships, operations, finance and program management across many start-ups.

EXPERIENCE

PHARMACOM GROUP INC. – Stamford, CT 2015 – Present

A medical communications company that creates and executes educational programs for health care providers.

Strategic Consultant – Advising and executing in business development and product line enhancement.

GOOD WORKS HEALTH INC. – New York, NY 2011 - 2014

A marketing company that recruits health care professionals to participate in promotional pharmaceutical programs.

Executive Vice President, Sales & Marketing

Created the marketing and messaging necessary to target, present and close business with pharma brand managers.

$2 million in sales generated from launching a new recruiting service for pharmaceutical companies.

Grew revenues from one brand at initial client to ten brands at six pharmaceuticals.

Developed ROI study report resulting in a BMS Omni Innovation Award that was the impetus for platform being adopted more broadly within the company.

Simplified the marketing message to an innovative recruitment service that directly helps charities fundraise.

SIMULEARN INC. – Norwalk, CT 2001 - 2010

Simulation software to role-play various leadership training experiences for a deeper learning outcome.

Chief Executive Officer

Co-founded and led all aspects of the organization, including legal formation, employment and shareholder agreements, product development, administration, operations and sales and marketing.

Project managed the creation of an innovative software simulation for role-playing leadership situations.

Sold the software program to 150 universities, four Pacific Rim countries, over 50 Fortune 1000 companies and the DoD; cultivated a syndicate of investors that funded product development and the initial sales infrastructure.

Created distribution alliance partnerships with training companies in Korea, Taiwan, China and Japan.

DOWN ISLAND GOLF CLUB LLC – Greenwich, CT 1998 - 2000

Developed equity-based property located on Martha’s Vineyard.

Chief Operations and Financial Officer

Created financial and operations systems and processes to support the launch of the golf club development.

CLINICAL COMMUNICATIONS GROUP INC. – Greenwich, CT 1991 - 1998

Co-founder of an accredited medical education and communication company with a workforce of 160 and revenues of $45 million that was sold for $108 Million.

Chief Operations and Financial Officer

Created the systems and processes necessary to make informed growth decisions including hiring, sales, project management, pricing, training, accounting, benefits/insurance, product expansion and investor presentation and relations.

$30 million was raised from private equity firm; later the enterprise was sold to a public company for $108 million.

Managed custom publishing business including building all backroom operations and developing the sales force.

FINANCIAL DATA PLANNING CORP. – Wellesley Hills, MA 1986 - 1990

Provided customized pension plan accounting software to insurance companies.

Programmer / Analyst Consultant

Provided quality assurance testing of software and was promoted to programmer/analyst and was promoted again to on-site programming consultant and sales account manager.

EDUCATION

Master of Business Administration; Southern Methodist University – Dallas, TX

Bachelor of Arts; Boston College – Chestnut Hill, MA

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