Diane C. Creekmur *************@*****.***
414-***-**** (C) 414-***-**** (H)
CAREER SUMMARY
Responsible, success-oriented Marketing/Communications and Public Relations Professional with outstanding organizational and strategic skills. Outgoing personality with proven abilities in event-marketing, journalism, copywriting, sales, supervision and business development.
CAREER HIGHLIGHTS
Built a new sales territory that resulted in growth of 200+ accounts
Met monthly, quarterly and yearly sales goals resulting in annual bonus dollars/growth for the company
Awarded for conducting the greatest number of sales training seminars in the United States
Created a fashion spread for Milwaukee Magazine that incorporated current fashion trends for the season
Coordinated a department store grand opening with ribbon cutting done by a former U.S. President
PROFESSIONAL EXPERIENCE
MARKETING/ EVENTS/ COMMUNICATIONS/ AND COPY WRITING
Coordinated signage and promotions for celebrity appearances, contests, giveaways and major retail shows to build customer traffic and increase sales
Developed marketing plans for major events and store grand opening using a timeline, goal-setting and budgeting guidelines to drive sales in the industry
Responsible for writing and producing major advertising campaigns for mass media to increase brand and store awareness including: newspaper articles, press releases, ad copy, magazine inserts, catalogs, radio commercials and broadcast jingles
Coordinated and organized public relations/fund-raising efforts by hiring or soliciting team members/volunteers to achieve recognition and goodwill in the community
MANAGERIAL AND SALES DEVELOPMENT
Performed basic managerial duties including: daily operations of opening and closing store, ordering supplies, inventory management, time management and merchandising
Maintained the store plan-o-grams to ensure merchandise was displayed in compliance with company standards
Analyzed return on investment (ROI) for promotional events to ensure profitability
Started and grew 2 territories in the Milwaukee area, and met or exceeded goals
CUSTOMER SERVICE
Served as primary liaison between retailers and corporate vendors to ensure follow-up on client and company issues or procedures
Provided effective customer service by promptly addressing client needs such as order issues, inventory management, merchandising discrepancies and budgetary concerns
Responded and followed-through on phone inquiries and paperwork in a timely and professional manner
SPECIALIZED TRAINING
Served as an intern at local, daily newspaper writing obituaries and feature articles
Served as a freelance copywriter in fashion, newspaper and catalogue copy for a variety of clients and publications including Amway, National Business Furniture and Amity Leather Company
Diane C. Creekmur, Resume page 2
WORK HISTORY
Milwaukee Family Vision Center, Milwaukee, WI Optical Sales/ Marketing Associate 2016
Ideal Image of Milwaukee Guest Services 2015
National Salon Resource – Milwaukee, WI Account Field Sales Representative 2014
Salon Service Group – Milwaukee, WI Salon Partner Sales/Marketing Representative 2011 – 2013
Sunglass Hut – Milwaukee, WI Optical Sales/Manager in Training 2009 – 2011
Citizen Watch Company – Milwaukee, WI Area Service Manager 1994 -- 2011
Reliable Salon Resource Group – Milwaukee, WI Director of Education 2005 – 2006
ADDITIONAL WORK EXPERIENCE
Retail Promotions Representative, Estee Lauder Cosmetics
Office Manager – Kay Jewelers
Marketing Director/Event Coordinator, Eastbrook Mall
Department Store Advertising Copywriter & Special Events Coordinator, Herpolsheimer’s
Radio Station Continuity Director & Copywriter, WTWN Radio
Community Relations Representative, McDonald’s Corporation
Podiatry Assistant, Niles Foot Clinic
Personal Assistant and Care Giver for my Father in Davenport, Florida
Volunteer for Horizon Homecare and Hospice
Volunteer for the Pabst Theatre
Former member of Lisa’s List Social and Business Networking Group
EDUCATION & TRAINING
Western Michigan University
Bachelor of Science in Retail Merchandising/Minor in Advertising
Bachelor of Arts in Communication/Minor in Journalism
MATC
Microsoft Office Certified Training