Diane C. Creekmur acwl8r@r.postjobfree.com

414-***-**** (C) 414-***-**** (H)

CAREER SUMMARY

Responsible, success-oriented Marketing/Communications and Public Relations Professional with outstanding organizational and strategic skills. Outgoing personality with proven abilities in event-marketing, journalism, copywriting, sales, supervision and business development.

CAREER HIGHLIGHTS

Built a new sales territory that resulted in growth of 200+ accounts

Met monthly, quarterly and yearly sales goals resulting in annual bonus dollars/growth for the company

Awarded for conducting the greatest number of sales training seminars in the United States

Created a fashion spread for Milwaukee Magazine that incorporated current fashion trends for the season

Coordinated a department store grand opening with ribbon cutting done by a former U.S. President

PROFESSIONAL EXPERIENCE

MARKETING/ EVENTS/ COMMUNICATIONS/ AND COPY WRITING

Coordinated signage and promotions for celebrity appearances, contests, giveaways and major retail shows to build customer traffic and increase sales

Developed marketing plans for major events and store grand opening using a timeline, goal-setting and budgeting guidelines to drive sales in the industry

Responsible for writing and producing major advertising campaigns for mass media to increase brand and store awareness including: newspaper articles, press releases, ad copy, magazine inserts, catalogs, radio commercials and broadcast jingles

Coordinated and organized public relations/fund-raising efforts by hiring or soliciting team members/volunteers to achieve recognition and goodwill in the community

MANAGERIAL AND SALES DEVELOPMENT

Performed basic managerial duties including: daily operations of opening and closing store, ordering supplies, inventory management, time management and merchandising

Maintained the store plan-o-grams to ensure merchandise was displayed in compliance with company standards

Analyzed return on investment (ROI) for promotional events to ensure profitability

Started and grew 2 territories in the Milwaukee area, and met or exceeded goals

CUSTOMER SERVICE

Served as primary liaison between retailers and corporate vendors to ensure follow-up on client and company issues or procedures

Provided effective customer service by promptly addressing client needs such as order issues, inventory management, merchandising discrepancies and budgetary concerns

Responded and followed-through on phone inquiries and paperwork in a timely and professional manner

SPECIALIZED TRAINING

Served as an intern at local, daily newspaper writing obituaries and feature articles

Served as a freelance copywriter in fashion, newspaper and catalogue copy for a variety of clients and publications including Amway, National Business Furniture and Amity Leather Company

Diane C. Creekmur, Resume page 2

WORK HISTORY

Milwaukee Family Vision Center, Milwaukee, WI Optical Sales/ Marketing Associate 2016

Ideal Image of Milwaukee Guest Services 2015

National Salon Resource – Milwaukee, WI Account Field Sales Representative 2014

Salon Service Group – Milwaukee, WI Salon Partner Sales/Marketing Representative 2011 – 2013

Sunglass Hut – Milwaukee, WI Optical Sales/Manager in Training 2009 – 2011

Citizen Watch Company – Milwaukee, WI Area Service Manager 1994 -- 2011

Reliable Salon Resource Group – Milwaukee, WI Director of Education 2005 – 2006

ADDITIONAL WORK EXPERIENCE

Retail Promotions Representative, Estee Lauder Cosmetics

Office Manager – Kay Jewelers

Marketing Director/Event Coordinator, Eastbrook Mall

Department Store Advertising Copywriter & Special Events Coordinator, Herpolsheimer’s

Radio Station Continuity Director & Copywriter, WTWN Radio

Community Relations Representative, McDonald’s Corporation

Podiatry Assistant, Niles Foot Clinic

Personal Assistant and Care Giver for my Father in Davenport, Florida

Volunteer for Horizon Homecare and Hospice

Volunteer for the Pabst Theatre

Former member of Lisa’s List Social and Business Networking Group

EDUCATION & TRAINING

Western Michigan University

Bachelor of Science in Retail Merchandising/Minor in Advertising

Bachelor of Arts in Communication/Minor in Journalism

MATC

Microsoft Office Certified Training

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