Data Marketing

Location:

India

Posted:

September 14, 2016

Contact this candidate

Resume:

Srinath D

****************@*****.***

Salesforce CRM Developer / Administrator

732-***-**** X: 137

EXPERTISE

Over Seven years of extensive experience in CRM and Marketing in variety of industries with a proven track record of success in utilization of CRM tools and developing and executing marketing initiatives supporting sales growth.

Over 3+ years of Salesforce admin and 4+ years of Salesforce development experience.

Expertise in Web Service Integrations (REST, SOAP).

Expertise in Salesforce data Migrations.

Expertise in Salesforce reporting and dashboards.

Expertise in marketing automation tools.

Expertise in Marketo-SFDC Integration.

Expertise in running various Marketing campaigns.

Expertise in Salesforce Triggers and visualforce development.

Expertise in Web-Lead, Email-Case, CTI, Salesforce Sites, Customer Portals.

Expertise in Ant Migration Tool.

Hands on experience on configuring and maintaining user permissions for App Exchange Apps.

SUMMARY

Salesforce: Users, Role, Permission set, Profiles, Sharing Rule, Validation Rule, Records Type, Page Layouts, Custom Fields & application, Data Type, Fields Accessibility, Apex Trigger, Apex Data Loader, Command line Data Loader, Sales force API, Data Migration, Apex – Integrations, Apex Scheduler, Apex Batch Processes, Marketo, Revenue Marketing, Email Marketing, Campaigns.

Databases: Oracle®, SQL Server, Salesforce.

Marketing Tools: Eloqua, Marketo.

Data Integration: Data Loader, Command Line Data Loader, Informatica, Jitter bit, Workbench.

Methodology and Standards: ASAP Methodology, Best Practice Implementation, Focus methodology, Roll Out implementation.

Other Skills: Social marketing, Marketo deployments, Marketo Integrations, Salesforce CRM, Apex, VisualForce, apex triggers, and workflow rules.

Operating Systems: Microsoft Windows® 7/Server 2008/Server 2003/XP/2000/NT/98/95®.

Industries: Telecommunications, Mortgage, Manufacturing, Trading, Marketing, Travel, Insurance, Transportation and more.

Certification: Salesforce Admin – 201, Salesforce Platform Developer – 1(401)

Deployment Tools: ANT Migration Tool, Eclipse IDE, Change Sets.

UAT Automation: Flame Automation Tool.

WORK EXPERIENCE

Client: Avaya

Location: Coppell, TX Aug 2014 – Present

Role: Sr. Salesforce Developer/Administrator

Description: Avaya is a leading global provider of next-generation business collaboration and communications solutions, providing unified communications, real-time video collaboration, contact center, networking and related services to companies of all sizes around the world. The goal of the project was to create a new and faster business process using SFDC to serve various business users up to date and time specific customer information for verifying and approving wealth clients and sources of their wealth.

Responsibilities:

Involved in requirements gathering with multiple project managers, in an effort to better customize, and utilize the full functionality of the Salesforce.com CRM solution.

Integrated with LMS(Learning management System) to get Partner Certification/Credential into salesforce and assign Partner Medal Level Status(Platinum/Gold/Silver) based on rules defined in salesforce.

Integrated with Avaya One Source Quoting Tool to Automate Renewal Opportunities Create and Update without login into SFDC using REST and SOAP API.

Integrated SFDC with SAP to send Customer information using SOAP API via Middleware (FMW).

Integrated salesforce with SAP to download Customer Account information using REST API.

Integrated Salesforce with EC Quoting Tool to Automate Quote Create/Update via Middleware (FMW & WebLogic) using SOAP API.

Designed, developed and deployed the Custom objects, Page layouts, Custom tabs, Components.

Developed different visualforce Pages to suit to the needs of the application using different visualforce components.

Implemented packages in distributing and migrating components or applications within the organization.

Integrated the Web Services for extracting the data from external systems to display in the pages of salesforce.com.

Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.

Participated in the training sessions provided by the Salesforce team.

Used ANT Migration tool for Deployment Activities.

Used Flame Automation Tool to run the test scripts.

Client: TE Connectivity

Location: Troy, MI Feb 2014 – July 2014

Role: Salesforce Developer/Business Analyst

Description: TE Connectivity Ltd. designs and manufactures connectivity and sensor solutions for a variety of industries including automotive, industrial equipment, data communication systems, aerospace, defense, oil and gas, consumer electronics, energy and subsea communications. The company serves customers in more than 150 countries.

Responsibilities:

A primary objective of this project is to gather requirements to configure Salesforce and integrate marketing tool with Salesforce.

Prepared accurate and detailed requirement specifications documents, process maps, user interface guides, functional specification documents, use cases, test cases, and other project documents as needed.

Support in training, adoption and liaison for SFDC system and business administrators.

Involved and interacted with various business user groups for gathering the requirements for CRM implementation.

Designed Functional Design Documents and Business Requirement Documents.

Custom links, buttons, page layouts, validation rules, workflows, approval process, roles and hierarchy, sharing settings to allow only the appropriate managers to view the data made available via criteria based sharing rules.

Developed and configured various Custom Reports and Report Folders for different user profiles based on the need in the organization.

Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs in the application.

Extracted the data from salesforce.com application into the external databases for generating large data reports.

Created and used Email templates in HTML and Visualforce.

Developed S-controls to manage sales plan call sheets within Salesforce, capturing prep data and call activity.

Provided the training to the internal business users to use the application and develop their own custom reports.

Performed the role of support engineer for the internal users and helped them in getting used to the application, generated reports and saved them for further access to the users.

Involved with Salesforce.com Premier Support and handled the support cases with the help salesforce.com support.

Administrated and monitored the company’s Salesforce CRM application.

Client: Verizon Wireless

Location: Los Angeles, CA Jan 2013 – Jan 2014

Role: Salesforce Developer

Description: Verizon is a global leader delivering innovative communications and technology solutions that improve the way customers live, work and play.

Responsibilities:

A primary objective of this project is to configure Salesforce and integrate marketing tool with Salesforce.

Handled Complete integration with salesforce and marketing tool, apex class, visualforce pages, to fulfil clients requirement

Created reporting structure for marketing campaigns, Time based drip postcard campaigns, scheduling campaigns, created email templates, smart list,

Ability to report on marketing tool tracking information within Salesforce.

Worked on restful web service integrations to other property management web services.

Worked with various reports and dashboards.

Worked on various workflow rules, validation rules, approval process.

Client: Wells Fargo Bank

Location: San Francisco, CA Jul 2011 – Dec 2012

Role: Salesforce Admin & Developer

Responsibilities:

A primary objective of this project was to configure Salesforce and integrate Encompass with Salesforce. In phase 1 an automated one-way interface involving 150 data points from Encompass to Salesforce. This data transfer occurred on a daily basis. Many of the necessary data points were not native to Salesforce and required configuration to match the data needed by the client and transferred from Encompass.

Screen design and data structure were important as the accessibility and function of these fields were critical to the success of this project. The project also required the ability to integrate to a third-party email provider. Integration to a third party mail house was also accomplished. Automated email campaigns that are triggered by a record’s real-time operational status. These emails were sent to multiple parties included in each record. At each stage of the loan process, pre-defined, modifiable, emails were required to notify all those associated with the loan that progress has been made.

The marketing platform was chosen to be Marketo and various Marketo campaigns were created to send filter based and triggered data flows. Landing page were created to complete the contact us forms and the unsubscribe story.

The integration from SQL Server to Salesforce was completely automated single headedly by me using Salesforce command line data loader process. Used data loader to create the SDL files and configured the data loaders to load the data into salesforce on a nightly basic using batch commands and windows scheduler. Also added capability to email the error files and move the processed logs appropriately. Used bcp to get the data from SQL Server to input into the import process.

Created sample contact under accounts so that real time smart list can be utilized to do real life testing of email campaigns. This allowed ability for the 100+ mortgage consultant to get real time sample of exactly what was being marketed on their behalf.

Worked with various reports and dashboards displaying the ROI of each campaign

And tracking the opening, clicking or each email in Salesforce and tying with the loans generated from it.

Added ability to send emails as the mortgage consultant so that emails are personal in appearance.

Ability to segregate data by loan type, client type, & referral source. Allow DNC, DCM, and DNE users.

Ability to opt out individuals from the emailing per discretion of the MC

Client: Sears Holdings

Location: Chicago, IL Dec 2010 – Jul 2011

Role: Salesforce Admin & Developer

Responsibilities:

Worked on yearlong project implementation designing the salesforce CRM implementation for Brokers, Accounts, State Approvals, Brochure/Kit Order Tracking, Order placement, Call Canter, Transaction, Commission processing, Territory management, Assigning contacts to appropriate field users based on the zip code and also allowing special overrides for user-contact relationships.

Major portion of the projects was ensuring the SFDC design supplemented future data migration from other CRM systems like Goldmine into salesforce with minimal impact on integration.

Custom Apex Class Visualforce pages, Custom Javascript for city state zip lookup, USPS API for real time address verification.

Client: Bennett Coleman

Location: India Dec 2010 – Jul 2011

Role: Data Analyst / Report Develop

Responsibilities:

Identify problematic areas and conduct research to determine the best course of action to correct the data.

Analyze and problem solve issues with current and planned systems as they relate to the integration and management of patient data (for example, review for accuracy in record merge, unmerge processes)

Analyze reports of data duplicates or other errors to provide ongoing appropriate interdepartmental communication and monthly or daily data reports

Monitor for timely and accurate completion of select data elements

Identify, analyze, and interpret trends or patterns in complex data sets

Acquire and abstract primary or secondary data from existing internal or external data sources

In collaboration with others, develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality

In collaboration with others, interpret data and develop recommendations based on findings