Manager Marketing
Resume:
Resume Of Professional Experience – Keith A. Baugh August 2016
KEITH A. BAUGH
Greeley, CO 80634
Cell: 970-***-****
**.*****@****.***
A Research & Information Professional who has …
Developed new product and media concepts
Created and managed various research panels
Influenced vital product and marketing strategies
Accurately forecast price points and product and market share MARKETING RESEARCH / BUSINESS INTELLIGENCE
National and International Experience
Providing Market, Product and Strategic Solutions
My use of intuitive data collection and analysis techniques have provided my clients and employers with vital insights about customer needs, competitive market positioning, valued new product features, and pricing and economic models capable of accurately envisioning future trends. With highly transferable skills I have enjoyed delving into the workings of numerous industries and product categories and found success using my broad background in research methodology and application. I am comfortable in independent roles as well as highly functional team environments and have presented findings to executive and industry audiences. Professional Strengths:
Marketing Research & Analysis / Strategic Corporate & Market Planning / Global Market & Business Development / Data Mining & Analytics / Competitive Positioning / Focus Group Moderation / Panel Management CAREER TRACK
RESOURCE NETWORK, LLC – Loveland, CO Owner & Market Consultant 2008 TO PRESENT Privately owned market research consulting service providing innovative solutions to clients in diverse industries. PCS FERGUSON – Frederick, CO Sr. Sales and Market Analyst 2014 Leading manufacturer and supplier of oil and gas well production enhancement products. OMNICELL – Mountain View, CA Market Research Specialist 2012 A leading global provider of healthcare products that include medication adherence devices and software in integrated systems. COVIDIEN – Boulder, CO Global Market Research Manager 2009 TO 2011 A leading global provider of healthcare products that spans medical devices, pharmaceuticals and medical supplies. LEISURE TRENDS GROUP – Boulder, CO Director of Research 2008 A leader in specialty retail market intelligence, consumer research, and relationship marketing solutions in the sports and leisure industry. MICROSOFT CORP. – Redmond, WA World-Wide Manager of Partner Research 2006 & 2007 The world's #1 software company providing a variety of products and services, worldwide. LEISURE TRENDS GROUP – Boulder, CO Senior Research Analyst 2005 TO 2006 A leader in specialty retail market intelligence, consumer research, and relationship marketing solutions in the sports and leisure industry. PENTON MEDIA, INC. – Loveland, CO Marketing Information Manager 2003 TO 2005 One of the nation's largest B2B information merchants with numerous magazines, Web sites, newsletters, and industry trade shows. HP / AGILENT TECHNOLOGIES – Loveland, CO Market Research Consultant 1995 TO 2002 A leading manufacturer of scientific instruments and analysis equipment, Agilent is the #1 supplier of electronic test and measurement products, including data generators, multimeters, and oscilloscopes. EAGLE RESEARCH GROUP – Lakewood, CO Executive Director of Research 1994 TO 1995 A Cox Communications subsidiary originally established to perform listener/viewer/reader research for Cox Communications radio, TV, movie and newspaper companies.
PUBLIC SERVICE CO OF COLO – Denver, CO Senior Research Analyst 1977 TO 1994 A leading combination electricity and natural gas company, offering utility customers a mix of energy-related products and services. EDUCATION
Bachelor of Science-Business Administration, Regis University Publications: Available upon request
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