Marketing Digital
Resume:
ANIL KUMAR YADAV
Phone : +91-964*******
E-mail : ***********@*****.***
CAREER OBJECTIVE
Seeking a career to gain technical skills with an organization where I can put my earnest endeavour in facing challenges and responsible assignment in the area of software which form out my personal and professional growth and help me to contribute effectively to the company’s growth.
PROFESSIONAL QUALIFICATION
BACHELOR OF TECHNOLONGY in COMPUTER SCIENCE ENGINEERING, from
Veer Bhadur Singh Purvanchal University, Jaunpur, (U.P) in 2006-2010.
SCHOLASTICS
12003-2005 Senior Secondary, MATHS from UP Board.
22002-2003 Matriculation, MATH from UP Board.
WORK EXPERIENCE
1.Company Name: -Sarvottam Group
2.Duration: -Dec 2016- July 2016 .
3.Area:- Delhi/NCR
4.Designation: - Media Manager
5.Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website Analysis.
oBusiness promotions, representing the organization in market with various online skills.
oPaper ad realising, Radio ad, TV ad.
oMedia Planning.
oworking with the client and the account team to understand the client's business objectives and advertising strategy;
oliaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
omaking decisions on the best form of media for specific clients and campaigns;
oundertaking research and analyzing data using specialist industry resources;
oidentifying target audiences and analyzing their characteristics, behavior and media habits;
oPresenting proposals, including cost schedules, to clients.
oRecommending the most appropriate types of media to use, as well as the most effective time spans and locations.
oWorking with colleagues, other departments and media buyers either in-house or in a specialist agency.
oMaking and maintaining good contacts with media owners, such as newspapers, magazines and websites.
oManaging client relationships to build respect and trust in your judgment.
oProofreading advertisement content before release.
oMaintaining detailed records.
oEvaluating the effectiveness of campaigns in order to inform future campaigns.
WORK EXPERIENCE
1.Company Name: -Many Means Solutions
2.Duration: - April 2015- December 2015.
3. Area:- Delhi/NCR
4.Designation: - Web Developer/ Digital Marketing/Design
5.Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website Analysis.
oBusiness promotions, representing the organization in market with various online skills.
oMust be familiar with WordPress Plugin and extensions.
o Content up.dates, Module Development, Integration of Wordpress Applications (latest plugins, frameworks, etc.
oDevelop professional WordPress themes single-handedly and integrate theme options & customizer
oExperience in developing websites and templates in Wordpress
oPlan and execute Website, SEO, AdWords, email marketing, blogging, Social Media PPC and display advertising campaigns. (by coordinating with multiple agencies / vendors and get work done through them)
oOptimize spends and performance based on the data insights in Web Analytics reports.
oContribute to develop strategies for Lead generation / sales promotions as per pre-defined marketing objectives.
oGenerating qualified leads online / Sales. Brainstorm new and creative growth strategies online.
-Capable of collaborating with Digital agency and other vendor partners (local or international in different time zones) and get work done from them.
oMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
oKeyword research & keyword optimisation
oPosting content on WordPress site / blog / social media sites
oAssisting other team members with their workload
WORK EXPERIENCE
1. Company Name: -Kaushi Infratech Pvt Ltd.
2. Duration: - March 2014- March 2015.
3. Area:- Delhi/NCR
4 .Designation: - Web Developer/ Digital Marketing/Design/Promotion
5. Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website Analysis.
oBusiness promotions, representing the organization in market with various online skills.
oDevising strategies to drive online traffic to the company website. Knowledge of Html and CSS,jQuery/JavaScript code into Responsive WP Themes .
oContent up.dates, Module Development, Integration of Wordpress Applications (latest plugins, frameworks, etc.
oExperience in developing websites and templates in Wordpress
oExperience in developing websites using Responsive Web Design technology
oTracking conversion rates and making improvements to the website.
oDeveloping and managing digital marketing campaigns
oUtilising a range of techniques including paid search, SEO and PPC.
oOverseeing the social media strategy for the company.
oManaging online brand and product campaigns to raise brand awareness.
oManaging the redesign of the company website.
oImproving the usability, design, content and conversion of the company website
oResponsibility for planning and budgetary control of all digital marketing
oEvaluating customer research, market conditions and competitor data.
oReview new technologies and keep the company at the forefront of developments in digital marketing.
oClosely monitoring and overseeing the social media strategy for the company.
oEnhancing brand awareness via online brand and product campaigns.
oManaging the company website & affiliate network micro sites.
oBringing about improvement in the usability, design, content and conversion of the company website.
oResponsible for planning and budgetary control of all digital marketing activities.
oEvaluating customer research, market conditions and competitor data.
oReviewing new technologies and keeping the company updated and at the forefront of developments in digital marketing.
oManaging (Campaign designing, execution & budgeting) e-mail, sms channels and & lead generation.
WORK EXPERIENCE
1Company Name: -Yojna Builders Pvt Ltd.
2Duration: - Oct 2013- March 2014.
3Area:- Delhi/NCR
4Designation: - Web Developer/ Digital Marketing
5Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website Analysis,
oDevelop & implement the Strategy for making Padhai Master the most sought out website in the Education Industry.
oAmplify capability of Digital Campaigns, measure & report performance by ROI.
oShould have skills in Website design (UX), Pay per click (PPC), Display advertising (Banner Ads), Viral & Affiliate Marketing, Content Marketing and Online Reputation Management (ORM).
oShould be well versed in Internet Product Branding.
oDesign, build and maintain our social media presence.
oIdentify trends and insights. Utilize strong analytical ability to evaluate end-to-end customer experience.
oPlan, coordinate and organize for the company's participation in various conferences, trade shows, and events. Promoting webinars or any other marketing events on social media.
oHelping in designing and preparing marketing collateral, case studies, white papers, and brochures.
oDevelop and execute the desktop and mobile Digital Media Strategy.
WORK EXPERIENCE
Company Name: - Harit Dharaa Projects Pvt Ltd.
Duration: - Oct 2012-Oct-2013.
Area:- Noida.
Designation: - Software Engg.
Key Responsibilities:-
Design, development, SEO,SMO, Email-marketing
On-page Optimization:
META, Content, Image, Video, Anchor links Optimization
Keyword Research, Analysis and Placement, Content Optimization, Heading Optimization,
Image Optimization, Anchor Text Management, Keyword Proximity Management,
Navigation Management, Page Sculpting, Sitemap Creation and submission, Error Pages, Robot.txt, Redirections, URL Rewriting and Renaming,
Canonicalization, Google Webmaster Tools and Google Sitemaps.
Off-page Optimization: Directory Submission, Article Submission, Press Release Submission
Page Creation, Industrial Blog Posting and Commenting Top Website, Guest Blogging, Micro Blogging, Forum Participation, Video Submission, Classified Listing, RSS Feed Submission, Link Exchange, Yahoo answer, Website development, Designing
Email marketing, Google analytics, webmaster tool, email champing-mail charming report, website analysis.
WORK EXPERIENCE
Company Name: - www.regrob.com.
Duration: - Dec 2011- Sept-2012.
Area :- Noida
Designation: - Software Engg
Key Responsibilities:- SEO(On page & Off Page)
Web site Maintenance & updates
Websitedevelopment
WebsitePromotions
EmailMarketing
Website Updating & Maintenance,
WORK EXPERIENCE
1Company Name: - SAMINFRATECH (P) LTD.
2Duration: - Sept. 2010- Nov 2011.
3Area:- Lucknow.
4Designation :- JUNIOR SOFTWARE ENGINEER
5Key Responsibilities:-
Web site designing
Maintenance and updates
Software testing
Software developer
SKILL SETS
1Languages : C#, ASP.NET 3.5, XML, HTML, AJAX.
2Back End : SQL Server 2005
3Office Productivity Tool : Ms-Office-2003/2007.
4OS/Environment : Windows 98/2k/XP
5Operating system : Window 98/2k, XP, Vista, window7.
6Programming : C#, ASP.NET, HTML, CSS and JAVASCRIPT, Ajax.
7Networking : LAN,Router,Security..etc
EXTRA CURRICULAR ACTIVITIES
1Represented college in various debates and seminars.
2Attended various national and international seminars during professional tenure.
SUMMARY
1Worked as the Software Engineer with good technical knowledge and experience in web application development.
2Have approx 4.5 Year of work experience in high competitive and consulting industry.
3My knowledge and experience encompasses majorly in Web applications development, Low level design, Integration and System Testing.
4Knowledge in software testing. Good knowledge in Computer networking, Search engine optimization (on & off Page).
PERSONAL PROFILE
1DATE OF BIRTH : July 20th, 1988
2MARITAL STATUS : Single
3SEX : Male
4STRENGTHS : Positive Attitude
: Self Motivated
: Keen to learn
5PESENT ADDRESS: House no. 225, Sector 15 Noida UP 201301
6PERSONAL DOSSIER: S/O Subash Chandra Yadav
5/8, Vineet Khand, Gomtinagar, Lucknow, (U.P.)
Declaration
I am confirming that all the information provided above is true to the best of my knowledge and can be supported if necessary.
DATE-
PLACE- ANIL KUMAR YADAV
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