Marketing Manager

ANNANIAS ROSE

************@*****.*** 619-***-****

Corporate Marketing Director harnessing the opportunity to mold possibilities into an art form. Blending sophistication, charm and emotion into tangible corporate marketing strategies. Delivering contemporary campaigns that reflect the essence of a brand. Cultivating a philosophy of working with passion, vigor and determination. Bringing to life story telling through design, glamour and artistry, that is captivating and memorable. Transforming a “space” to a “place”. Expert corporate marketing director with a specialty in mixed-use developments including retail, entertainment, office and residential. Diligently guiding strategy, market intelligence, rigorous planning and rational thinking to invigorate marketing, advertising and PR initiatives. OLIVERMCMILLAN - SAN DIEGO, CA JULY 2007 - PRESENT DIRECTOR OF MARKETING & EVENTS

• Lead and support corporate and off-site marketing teams of 20+ developing the corporate business identity, managing the image, vision, branding strategies, business to business and business to consumer marketing efforts and events including tradeshows, openings and media engagements contributing to the value of our collective real estate brand.

• Strategize each destination’s unique brand identity for the retail portfolio totaling 8 million sq. ft. Projects span: Hawaii, California, Texas, Colorado, Georgia and New York. Retail portfolio exceeding $3 billion.

• Oversee annual marketing budgets exceeding $5 million for In development; SALT, Symphony Towers, Fifth + Broadway, Uptown Oakland, Clayton Lane and operating projects- The Shops Buckhead Atlanta and River Oaks District.

• Initiate over 50 annual marketing programs to maximize traffic, sales and awareness of OM developments.

• Develop cross-promotional sponsorships with entertainment and media partners to increase advertising exposure. Sample partnerships: National Museum of African American Music, JN Exotic Automotive Group, Honolulu Museum of Art, State Farm, Atlantan, GQ, Riveria, Town & Country and Vogue magazines.

• Provide cost-effective solutions for business to business and business to consumer marketing strategies saving marketing initiatives and the annual marketing budgets $200K in consultant and production costs.

• Led the redesign development and launch of the company’s corporate website. Increased website traffic by 50%.

• Use analysis, consumer intercept research, sophisticated demographic software and gather retailer testimonials to develop marketing campaigns and leasing presentations to meet leasing and retail sales objectives.

• Establish and maintain relationships of corporate marketing contacts with over 300 national and international investors, retailers, political, non-profit, community and financial partners, thereby increasing event participation program by 50%.

• Track all analytics including tenant sale performance, traffic, research studies and digital components, from leasing process through opening and ongoing day to day for luxury brands: Hermes, Christian Louboutin, Diptyque, Jimmy Choo, Tom Ford, Theory, Moncler, as well as restaurants: Le Bilboquet, Gypsy Kitchen, Southern Gentleman, Doraku Sushi, Dolce, and Shake Shack to provide a consistent high level tenant and customer retail experience for each site.

• Guide on-site property teams in media relations, marketing and branding to maximize sales and traffic goals and needs.

• Implement comprehensive branding campaign advertising in print, outdoor, online, interactive and broadcast media.

• Launch social media initiatives, using analytics to maximize impressions throughout various social media channels.

• Oversee public relations, corporate communications as well as property specific crisis action plans. PROFESSIONAL EXPERIENCE

OLIVERMCMILLAN - SAN DIEGO, CA JULY 2007 – JULY 2013 GENERAL MANAGER OM RESIDENTIAL

• Oversaw 1293 units, managing multiple teams of 15+ for $150 million in assets. Increased revenue by 8.5%.

• Produced four A+ residential communities: The Lofts at: 655 Sixth, 677 Seventh, 707 Tenth and Glen Town Center.

• Revitalized an under-performing community in Glenview, Illinois through aggressive analysis, historical trending, targeting growth potential, reducing expenses, and conducting intensive staff training to enhance resident retention.

• Pre-leased 96% of unfinished units in six month lease-up. Reached 100% occupied in three months of opening. Established budget, and maintained a positive variance of net operating income for three communities.

• Spearheaded 95% occupied and leased portfolio wide. Created motivating sales quotas to invigorate teams.

• Launched an increase of $125 over market rents during peak months using formulated forecasting.

• Raised dollar per square foot from $2.20 to $2.75 on an annual margin scale in competition with sister properties.

• Led team that made #1 Top 25 Rental Projects Ranked on a Per Foot Basis in Rental Trends Real Estate Market Insight publication for multi-family industry May 2012. One of many accolades featured for the Lofts at 655 Sixth.

• Oversaw $180k Building renovation during Chicago blizzard 2011. Fifty units damaged by weather storms.

• Coordinated OliverMcMillan Wild Fire Refugee Displacement Center in October 2007. Housed over 75 family and friends of OliverMcMillan for families affected by fires.

BRANDING STATEMENT

• Art Institute of California - San Diego, CA

Bachelor of Science, June 2007- Major: Advertising

• University of California- San Diego

Certification, May 2014- Course: Adobe Creative Suite, InDesign, Photoshop & Illustrator MONARCH GROUP - SAN DIEGO, CA APR 2005 - JAN 2007

LEASING MANAGER

• Ran a 574-unit A+ property luxury apartment home community. Created new systems to drive leasing goals for three properties in a team of eight Leasing Associates. Maintained and produced large corporate accounts of long and short term contracts. Assisted in $180 million property sale. Retained as third-party management post sale. MANCHESTER GRAND HYATT - SAN DIEGO, CA OCT 2003 - APR 2005 EXECUTIVE ADMINISTRATIVE ASSISTANT

TO SENIOR DIRECTOR OF HUMAN RESOURCES

• Administered 1,350 employees in a 1,625 rooms,14 department convention hotel. Recruited, screened, orchestrated administrative duties, department audits, hotel logs, employment verifications, conducted orientation, training, policy compliances, benefits, employee events, strike force union handler and special projects go to as a human resource generalist.

AVALON BAY COMMUNITIES - SAN DIEGO, CA APR 2002 - OCT 2003 LEASING CONSULTANT

• Floater for three Luxury A+ properties of 775 apartment homes. Conducted tours and audited leases. Skilled in the art of Leasing, received Leasing Legend title for maintaining 100% Leasing shops and averaging 50 leases per quarter. Created new position of Resident Relations Coordinator. JAPAN ENHANCED NETWORK SYSTEMS - OKINAWA, JAPAN FEB 2001 - APR 2002 NEW ACCOUNTS REPRESENTATIVE

• Started and maintained contracts with military base residents providing internet and phone services.

• Retail Marketing - Marketing Strategy - Project Management - Brand Development - Concept Development - Strategic Negotiations - Trend Forecasting - Channel Management - Art Direction - Media & Entertainment - Event Management - Hospitality - Tourism - Asset Management - Property Management - Full P & L responsibilities- Leadership - Team Building - Solution Development. EDUCATION

CORE COMPETENCIES

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