Graphic Designer Marketing

Graphic Designer

Develop High Impact Marketing Collateral that Drive Business

Passion for creating sharp, professional, and unique designs and solutions that immediately attracts attention and drive responses. Develop high-impact marketing materials, brand identities, and print designs. Track record of meeting the most demanding deadlines, working on multiple projects with minimal supervision, communicating effectively with cross-functional teams, and leading by example. Specialize in corporate design. Exceptional freehand artist and accomplished photographer. Dedicated to finding the most cost-effective and creative solutions for all challenges. Hands-on approach in directing artists, collaborating with clients, and team members, and bringing creative concepts to life. Collateral includes:

Professional Experience

Dentsu Aegis Network, New York, NY 2016

Freelance Graphic Designer

Human Resources support graphics

Oliver Agency, New York, NY 2015 - 2016

Freelance Senior Graphic Designer

Corporate branding

Medical Knowledge Group, New York, NY 2016

Freelance Graphic Designer

Pharmaceutical production layout

Thinkwork Creative, Hacketstown, NJ 2015

Freelance Graphic Designer

Magazine article layout

Towers Watson, White Plains, NY 2011 - 2015

(Formally Watson Wyatt Data Services)

Senior Designer

Create and conceptualize print and interactive marketing materials to support the business and marketing needs of the global professional services firm.

• Completed over 300 design projects on an annual basis while meeting or exceeding tight deadlines

• Kept projects on track by collaborating with team members, assisting with work and reassigning tasks as needed

• Refreshed stock pieces by creating abstract illustrations that fit into the brand and were used in marketing collateral

• Served as on-site photographer for employee photos used on internal website and ID badges, avoiding cost of hiring outside agency

Watson Wyatt Data Services, Rochelle Park, NJ 2000 - 2011 Art Director

Oversaw design and production of direct mail, ads, conference collateral, product design, and web support for global, regional and local compensation surveys. Illustration and photography skills were also used daily to create promotions.

• Achieved stronger corporate marketing presence by using more advanced design methods then what was previously used by the firm, resulting in a more attractive and up-to-date brand

• Researched and recommended hardware and software upgrades used to make the design process move along more smoothly, enabling quick and accurate project completion

• Directed product photography used in the marketing collateral giving prospective clients a real life look of products

Kevin Leonard

Piscataway, New Jersey • 732-***-**** • ***************@*****.*** • linkedin.com/in/KevinLeonard08854

• Ads

• Brochures

• Newsletters

• Direct mail packages

• Conference materials

• Posters

• Infographics

• Web graphics

Prudential Investments, Newark, NJ 1996 - 2000

Art Director

Designed custom client campaigns for employee retirement plans. Campaigns included posters, displays, banners, direct mail, enrollment kits, conference booths, and quarterly publications. Managed and staffed the in-house creative services department, which included permanent and freelance talent.

• Hired and coached staff for design department, creating a flexible and collaborative work environment which emphasized the strengths of each team member

• Discussed design direction with clients, developing custom campaigns to increase enrollment and contributions in employer-sponsored retirement plans

• Collaborated with on-site press approvals for accurate production of high end printed pieces Additional Experience

Blue Cross and Blue Shield of New Jersey, Newark, NJ Senior Graphic Designer

North Jersey Newspaper Company, Clark, NJ

Macintosh Artist/Production

The Grand Union Company, Wayne, NJ

Graphic Artist

Technical Proficiency

Adobe Creative Cloud: InDesign, Photoshop and Illustrator Microsoft Office: Word and PowerPoint

Education

Bachelor of Fine Arts (BFA), Advertising Design, School of Visual Arts, New York, NY Kevin Leonard

Piscataway, New Jersey • 732-***-**** • ***************@*****.*** • linkedin.com/in/KevinLeonard08854

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