ARUN KUMAR

*** * * ****** *** Gita High School Bhiwani-127021 Haryana

Contact No: +91-972*******, E-mail: acwhco@r.postjobfree.com

SENIOR SALES & MARKETING PROFESSIONAL

Mobile Telephony /Mobile Services / Telecommunication / Beverages /FMCG industries

Seeking senior management assignment in the domain of Sales & Marketing / Business Development with a progressive company in mobile telephony, telecommunication, beverages or FMCG industries in India /abroad.

PROFILE

Resolute and result driven business manager with illustrious career of 16 years in driving sales & marketing operations in leadership roles with prestigious companies in mobile telephony / mobile services/ telecommunication/ beverages industries in India. .

Demonstrated professional excellence in identifying potential markets and generating customized sales thrust to capitalize on the available market potential.

Proven capabilities in conceptualizing and rolling out innovative sales and promotional strategies to capture and retain respectable market share in all potential market segments.

Proficient in creating and developing strong network of channel partners to broaden market coverage and strengthen company’s market presence. Adept in tracking market dynamics to facilitate realignment of sales strategies to neutralize competition and stay firmly afloat in fiercely competitive business scenario.

Winner of several performance based awards during the career span. Articulate and assertive with ability to build cohesive teams and integrate team efforts to maximize individual and overall team productivity.

Key Strength Areas

Sales & Marketing Operations / Profit Centre Head Channel Development Credit Control / Collections Sales Promotion Distribution & Logistics New Product Launch Market Intelligence Client Relations Management Recruitment & Team Building Training & Development Strong Interpersonal Skills

PROFESSIONAL EXPERIENCE

Regional Head: Services India (Cellphone Services Ltd): Oct. 2014 to Jan. 2016

Driven sale initiatives in the northern region assuming final accountability to achieve sales, revenue, market share and profitability targets for the region.

Provided leadership to Northern States’ Sales Heads including Haryana, Punjab, Himachal Pradesh, J &K and Rajasthan and the entire regional frontline sales teams through them and integrated their efforts to facilitate realization of regional performance targets.

Drawn up sales & distribution plan for the region, launched promotional and publicity campaigns, defined sales & revenue targets for the states, tracked competitors’ moves and realigned strategies to capture a respectable market share in the midst of fiercely competitive business scenario.

Created and developed a strong network of channel partners in the entire region to ensure wide distribution and deeper market penetration. Reported to the National Head

Major Accomplishments

Developed the market from the scratch and generated sale of Rs. 1 crore within 2-3 months.

Promoted to the level of Regional Head within six months in recognition of outstanding performance.

Created a strong network of 70 distributors in the region and strengthened market presence across all potential markets in the region.

Built up stable sales of Rs 3 to 4 crores per month during work tenure with the company.

Dec 2010-Oct. 2014: QUADRANT TELEVENTURES LIMITED (Videocon Mobile Services) Amritsar as Zonal Sales Manager

Steered sales and marketing operations of of the company in the zone covering Videocon’s SIM, RCV, Phone and allied products with overall responsibility to achieve zonal sales and revenue targets. Led, guided, trained,controlled and motivated a team of 8 sales personnel and monitored their efforts to extract highest individual and overall team productivty.

Judiciously implemented administered promotional schemes to maximise brand visibility & ensure reasonable ROI for the Distributors. Streamlined the billing process at primary and secondary levels. Strengthened the dealer network in the zone to maximize market reach.

Major Accomplishments

Recipient of Star Performer award for highest net add of prepaid connection in Pathankot Cantt.

Expanded channel network to ensure coverage across all potential markets. Streamlined physical distribution and achieved substantial cost reduction with effective logistics planning.

Recorded major upsurge in revenue by consistently surpassing primary, secondary, & gross targets

Nov. 2008- Dec. 2010: Zonal Sales Manager: Reliance Communications Ltd., Amritsar

Spearheaded sales operations in the zone to promote prepaid CDMA & GSM business in Amritsar Cluster with accountability to achieve defined zonal business targets.

Major Accomplishments

Successfully rolled out Reliance GSM Services in Amritsar Cluster. Led planning & execution for hub & spoke for Amritsar. Ste up strong distribution network for GSM & CDMA businesses

Won award in both cluster head & prepaid lead category working as Cluster Head for 4 months

Honoured with various awards for consistently exceeding business targets.

Sep 2007– Oct 2008: Idea Mobile Communication Ltd., Roorkee as ASM

Promoted Prepaid Business in Bijnore, Nagina Dhampur Nazibabad with responsibility of achieving area business targets.

Inducted 21 new distributors in the channel network within three months.

Recorded 100% increase in revenue receipts during service tenure.

EARLIER ASSIGNMENTS

Sep 2006– Aug 2007: Bharti Airtel Ltd., Agara as Senior Executive

Winner of the best performer of the Year award in 2006.

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Apr 2003– Aug 2006: Devyani Beverages Limited Bhiwani as Customer Executive

Successfully converted the Exclusive Coke retailers to Pepsi Retailers.

Adjudged as the ‘Best Sales Executive’ for continuous two years (2003 & 2004).

Honored with an award for visicollers visibility.

Jan 2000– Mar 2003: Kandhri Beverages Ltd. (COKE), Bhiwani as Sales Executive

Conceptualized and implemented promotional schemes for dealer and distributors to maximize brand awareness & impact sales.

EDUCATION

Masters Degree in Business Administration (MBA-Marketing & Sales) -1999

Maharishi Dayanand University Rohtak, India

Bachelor’s Degree in Science-1997

Maharishi Dayanand University, Rohtak, India

INTERNSHIP TRAININGS /ACADEMIC PROJECTS

Undergone 2 months internship training program at Bhiwani Textiles Mills (Aditya Birla Group) Bhiwani, & conducted a study of Consumer Preferences.

Computer Skills: MS Office (Word, Excel, Power point)

Date of Birth: 28th April 1973; Nationality: Indian; Gender: Male

Language Proficiency: English & Hindi

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