Marketing State University
Resume:
Claudia Smith
**** ** **** *****; Coral Springs, Florida 33067
****************@*****.***
www.linkedin.com/in/claudiabethsmith
OBJECTIVE
To positively impact your company’s bottom line by contributing established communication skills, polished writing, and effective strategic planning to your communications department. KEY SKILLS
Strategic Planning Content Writing
Email Marketing
Marketing Automation
Tradeshows
Campaign Management
EXPERIENCE
Weiss Research: Palm Beach Gardens, FL 07/14-07/16 Marketing Manager
Weiss Research has a long history of providing research and analysis designed to empower investors with information and tools to make more informed, independent decisions.
Implement and manage all marketing campaigns
o Most recent campaign netted $2.2 million in first month
Work with publisher to review and develop product profiles and marketing strategies
Analyze daily sales and campaign reports to adjust marketing tactics
Direct customer retention, renewal, auto renewal and comeback efforts
Write advertising for daily newsletter
Review all portions of marketing campaign including strategy document, daily emails (contact base of 390,000+), advertising, cart pages, downsell copy, etc. to ensure message is consistent AML RightSource, LLC: Cleveland, OH 01/12-02/28/14 Marketing Coordinator
AML RightSource is the leading outsource solution for BSA/AML transaction monitoring.
Wrote weekly webinar advertising for BankersOnline (240,000 unique visits/month)
Composed several emails per month to deploy to contact base of 10,000+, analyzed results and adapted messaging
Created 2012-2014 strategic marketing plans based on results of marketing activity in previous years
Pulled weekly Google Analytics report encompassing website traffic, email statistics, webinar attendance and conference exhibition to view trends
Created and presented 30-minute webinars to audience of 75-100 financial professionals
Actively managed website content using Adobe Contribute CS5
Crafted marketing campaigns to target by vertical or demographic, measured and reported results
Authored marketing collateral including client profiles, press releases, conference collateral, sales material, website content, etc.
Coordinated company blog, author/edit two postings per week
Managed conference/ tradeshow portfolio
Shared Results International 06/11-03/12
Freelance Writer
Shared Results is a consulting and training firm that transforms people through the power of communication. Lexicomp, Inc.: Hudson, OH 06/11-09/11 (Three-month Term) Copywriter
Lexicomp is an industry-leading provider of data information and clinical content for the healthcare industry.
Worked with marketing managers to determine messages for marketing collateral
Developed press releases, website copy, social media content, newsletters and client profiles
Edited all internal and external marketing documents
Created public relations plan for 2011-2012
Livio Radio: Ferndale, MI 09/10-02/11
Public Relations Associate
Livio Radio is a consumer electronics company who has recently partnered with Pandora, NPR Radio, and Grooveshark.
Prepared company messaging for the Consumers Electronic Show (CES) in Las Vegas, NV
Pitched media to place products in more than 25 holiday gift guides
Tracked media program effectiveness and reported outcomes weekly
Successfully organized and hosted press conference with NPR Radio, Pandora, and Grooveshark TechSmith Corporation: Okemos, MI 01/09-08/10
Public Relations Intern
TechSmith provides more than 30 countries with screen capture and recording software for individual and professional use.
Assisted with writing, editing, and publishing a series of three white papers
Collaborated with internal PR team and external agencies to determine strategic product messaging
Analyzed public relations expenses in all markets for $1 million budget
Wrote and submitted award applications to raise awareness and third party validation of company EDUCATION
Michigan State University: East Lansing, MI 07/08-05/10 Master of Arts in Advertising, Public Relations, and Retailing GPA: 3.85/4.0
Researched, created and presented marketing plan for Michigan State University Dubai
Completed research project of the effects of celebrities on younger voting generations in the political campaign, Rock The Vote
Michigan State University: East Lansing, MI 08/05-05/08 Bachelor of Arts in Telecommunication, Information Studies, and Media COMPUTER SKILLS
Adobe Contribute CS5 Act-On, Marketing Automation
Google Analytics
Salesforce/ Data.com
Microsoft Office Suite
Citrix Suit
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