Quality Assurance Microsoft Office

SPENCER SHAAK

SKILLS

Database entry Drupal (CMS) Proofreading/editing Social Media/Marketing

QuarkXPress Blogging Microsoft Excel Macros All Microsoft Office Products

Oracle Google Analytics HTML Search Engine Optimization

XHTML Site Maps Link Structures Updating directories Dreamweaver

CSE HTML Validator Blogger HootSuite Photoshop

SharePoint Content Migration Joomla CMS SEO Screaming Frog

EXPERIENCE

Boscovs, Reading, PA March 14’-Sept 15’ SEO Specialist eCommerce Department

●Evaluated, Q/A, and monitored Boscov’s website through Microsoft Excel Macros reports run through tools such as MOZ, Google Analytics, SEMRush

●Led major tasks in conjunction with site releases which included and were not limited to: dynamic meta description generation for all product pages, rel and canonical tag [and sitemap] integration, content updates, schema markup, Q/A of mega menu.

●Worked with Yext in creation and optimization of all local store pages ensuring department stores came up strong in Google search

●Worked hand in hand with CSE Manager on evaluating new content approaches to get products and department store pages ranked #1 on Google.

●Performed testing for site releases Q/A of all pages and checkout scenarios including PayPal when integrated. Evaluated site on tablet, computer, and mobile devices

●Worked with developers on following major products: 1)Disabling CSS code in Bazaar Voice Reviews/decomissioning Bazaar Voice microsite 2) Utilizing SEO-friendly crawlable text on images and content on home page 3)Making site run quicker through stripping unnecessary CSS and Javascript codes, and compressing images in production environment

Vanguard, Malvern, PA Oct 13’- March 14’ Webmaster Human Resources Department

●Updated content for Vanguard employees on both the internal (CrewNet) and external website (CrewConnect)

●Used content management strategies in creating and coding web content. Analyzed trends in employee searches regarding work policies, time off, and leave policies.

●Worked on troubleshooting methods on how to consolidate content for employees. Steered consolidation of numerous country policy handbooks as well as policy pages. Consistently structured content and broke down in the best and most efficient way for Vanguard employees. Worked on structuring cases in new internal platform, Workday.

●Used SharePoint daily to store content and reports needed for human resource web updates. Also, worked daily with Microsoft Excel in managing website content updates especially as it related to key elevation dates and administrative reviews.

●Updated content in various testing paths and environments for clients.

●Performed quality assurance tests on pages with interfaces and applications (checked for broken links using WebLink Validator)

●Updated CrewCentral with trending topics pertinent to answering recent issues and inquiries from crew staff and employees which were recorded on SalesForce

●Used Dreamweaver to manage template content files and submitted files with their corresponding DCR through TeamSite

●Updated Crewnet search terms and one-box with keywords relevant to search

●Migrated and consolidated global content for country-specific policies (London, Amsterdam, Switzerland, Australia, and Canada). Objective was to troubleshoot policy pages and consolidate all policy pages using country-targeted html code.

Double Prime, Ardmore, PA Sep 12’-Jan 13’

Content Migration Specialist

●Edited and added content into Drupal for CPCU Society’s website/performed SEO and content migration making sure all the nationwide chapters for CPCU were represented

●Created outline of CPCU Society thru Excel indicating the hierarchical tiers of site, breadcrumbs, and the placement of new content

●Worked off XHTML Site Map in order to index website

●Did quality assurance to test CPCU’s website functions and accessibility option

Ifodige Productions, Philadelphia, PA Jan 11’-Present

SEO Specialist (Personal Work)

●Interview entertainment artists and business entrepreneurs for press releases

●Post blogs on tumblr site about music news, trends, and strategist for artist promotion/use HTML in design of blog by embedding artist videos, SoundClouds, slideshows

●Direct clients/potential clients to additional services including website and brand development

●Elevate business websites including Just Heart Cardiovascular using content management and SEO skills-now on page one of Google SERPS

Penn Medicine, Philadelphia, PA Sept 11’-Oct 13’ Web Content Coordinator Transplant, ENT, Bariatric/Weight Loss, Women’s Health

●Reviewed service line pages for SEO value/updated SEO for strong optimization as well as adding new rich medical content

●Worked listing all of Penn Medicine’s practices in Yelp in order to attain strong SERP

●Optimized patient testimonial videos to be placed on Penn Medicine’s YouTube Channel

●Created and managed posts for the Penn Medicine’s Health and Wellness blog, Liver Transplant Blog, Lung Transplant Blog, Metabolic&Bariatric Surgery Blog http://penn-bariatric-weight-loss-surgery.blogspot.com/

●Made corrections to doctor profiles and listings

●Worked with different departments such as Penn Mindfulness in transitioning their old website to the new Penn Medicine website template

●Used Dreamweaver to push content through Interwoven Content Management System (CMS)

CertaPro Painters, Oaks, PA

Sept 10’-Sept 11’

SEO Content Coordinator

●Oversaw the Philadelphia Coop websites and completed their SEO (15 franchise owners)

●Took project pictures and inputted graphics on sites: used pic monkey to change dimensions, used Google Picasa in creation of slideshows

●Wrote and edited content (FAQ, bios, promotions, painting services, events)

●Implemented Google Analytics to analyze and direct traffic to all the sites/tracked where pertinent painting keywords appeared in Google SERP and recorded results thru Excel

●Used HTML for creating headings, titles, subtitles, page breaks, embedding I-Frames, Google Maps, videos

●Created internal backlinks connecting pages in addition to creating external backlinks

●Added and updated directories to be placed on site (Yelp, Yellow Pages, Angies List, Home Advisors, Better Business Bureau)

●Assisted with creation of social marketing/email campaign for CertaPro organized 5k summer race

The Mercury Newspaper, Pottstown, PA Sept 06’-Sept 10’

Freelance Writer, Entertainment section

●Interviewed band members and creative artists for feature stories in Time Out Entertainment Sectionhttps://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CDAQFjAB&url=http%3A%2F%2Fwww.pottsmerc.com%2Farticle%2F20101021%2FTMP04%2F310219912&ei=ZctmUuPAK8zC4AOmnYDgAg&usg=AFQjCNEVQUdZeWmb_rlpLuUp2ZYXTQuh4g&bvm=bv.55123115,d.dmg

●Used QuarkXPress in layout and design of articles

SOCIAL/COMMUNITY INVOLVEMENT Summers 2009&2010

Bethany Children’s Home

Therapeutic Recreational Worker

●Created recreational events/activities to actively engage youth in addition to serving as a stress outlet

●Participant in red flag meetings discussing progress of youth and future course for them including educational plans

●Supervised youth in various trips outside of Children’s Home

EDUCATION

Master of Fine Arts, Writing/Publishing

GPA-3.7/4.00 Oct 14’-Oct’15

Rosemont College, Rosemont, PA

Bachelor of Arts, English and Philosophy Sept 06’- May 10’

GPA- 3.79/4.00

Shirk Scholar

Albright College, Reading, PA

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