Sales Marketing
Resume:
Edward G. Koban
Endicott NY, 13760
******@***.***
EXECUTIVE MANAGEMENT
SALES – MARKETING LEADERSHIP
TEAM LEADER / BUILDER – INTERNATIONAL EXPERIENCE – BRAND/REVENUE GROWTH – P&L PROVEN
MARKETING CAMPAIGNS – REGULATORY – TACTICAL & STRATEGIC
Senior sales and marketing professional with 25 years of experience, who has demonstrated the ability to
lead and develop organizations and management teams. Developed successful business units, excellent
interpersonal skills, empowers employees to maximum productivity while driving projects to completion on
time and within budget. Experienced management skills, strong team leadership, proficient in developing
growth, new product penetration, interacting with government regulators and product branding
Key Skills:
Excellent Long Range Strategic Management Skills
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Decisive Team Leader/Motivator
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Action Oriented, Able to Analyze Situations Rapidly and Solve Problems – Resolve Issues
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Persuasive Communicator with well developed presentation/negotiation skills
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Led in the Strategic development and Implementation of Annual Sales and Brand Plans
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SELECTED PROJECTS AND ACCOMPLISHMENTS:
• Purchased, renovated and developed Fast Eddie's Cafe a full service breakfast and lunch cafe which
is approaching year 3 in the marketplace. Developed successful business plan and in conjunction
with business owner continue to provide insight with day to day operations.
President of National Smokeless Tobacco Company with P&L responsibility for $100M
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International Operations including Canadian operations and 26 export markets worldwide.
Consistently increased profit for the company and growth of ~$1.5M in 2006.
In 2005 versus 2004 increased unit volume by 4.0% selling 15.5M units. In addition, increased
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divisional contribution by 6% delivering $18.6M. In 2006 versus 2005 increased unit volume by
6% selling 16.5M units. In addition, increased divisional contribution by 8% delivering $20.1M.
Reorganized and revitalized company. Promoted and/or placed individuals in roles that fit their
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respective strengths. Created and led functioning team of 20 at senior and middle management
levels. Former growth levels of 1 2% were increased to 4 5% year 1, 6% year 2 and 8% in year 3.
Made influential presentations to key government officials and Key Retail and Wholesale
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Accounts throughout Canada. In conjunction with Director of International Government Relations
consistently met with federal government officials presenting our government relations strategies.
Meetings resulted in opening lines of communication, positive relationships between Ministers,
Premiers and company.
Led and participated on 2 3 comprehensive cross functional teams on annual basis. Projects
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including overall USTC 5 year strategic plan, new product introductions, trade development
planning, product innovation, contingency planning, changing corporate culture, company name
change etc.
Developed annual sales and marketing plans for Copenhagen a $1B retail brand. Delivering a 1 2%
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growth during very difficult circumstances. ( Price value entered category in 1995 retailing at 1.50
2.50 less than Copenhagen)
Led and developed 6 advertising campaigns budgeted at ~$5 $7M. Directed advertising agencies
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at photo shoots and ad development. In addition, directed agency in development in two branded
videos. Campaigns were directed at customer retention and were all done on time and within
budget. Directed our Event Promotions Team in the development of the strategic direction and
alignment with Brand Specific Events including Professional Bull Riding, Rodeo, NHRA and
various 21+ marketing activities.
Managed direct marketing agency in over 10+ direct marketing campaigns providing strategic
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direction for each campaign. Ultimately, delivering on an average of 10 15% redemption rates
while increasing brand value among >1M adult consumers.
Led Cross Functional team as Brand Manager with the introduction of Copenhagen Long Cut.
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(Companies first line extension for the brand since 1822). Currently Copenhagen Long Cut
delivers in excess of $300M dollars in retail sales annually.
Directed start up of first branded Web Site for product brand Copenhagen, including strategic
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development and overcoming regulatory uncertainty. Site generated most hits of any branded web
site in the organization.
EMPLOYMENT HISTORY:
1/2011 Current – Ed’s Old Number 5 LLC, Endicott NY
Owner – Property Development & Independent Consultant
5/2009 10/2010 Raymour & Flanigan, Binghamton, NY
Showroom & Sales Manager
• Leading Furniture Company in the Northeast with a $1 billion in annual sales. Managed and
led 15 sales associates.
9/2008 4/2009 Mirabito Energy Products, Binghamton, NY
Director of Sales and Marketing
• Mirabito is a full service energy provider in Upstate NY who also owns 60 convenience stores.
2004 – 2008 National Smokeless Tobacco Company, Montreal, Quebec
President
NSTC is a wholly owned subsidiary of International Smokeless Tobacco Company, Inc. NSTC
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markets and distributes smokeless tobacco in Canada. It was founded in 1913, employs 65 individuals
throughout Canada and sold approximately 15.5M cans in 2005 up 4% versus 2004, with gross
revenue exceeding $50M.
1985–2004 U. S. Smokeless Tobacco Co., Greenwich, CT
Over the course of 19 years held a number of management positions in both Sales and Marketing with
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increased responsibilities including Brand Director from 1999 2004. USTC is the leading producer and
marketer of one of the only growing segments of the U.S. tobacco industry, moist smokeless tobacco.
Overall Revenue of $1.9B with net earnings exceeding $500 M.
EDUCATION:
B.S.: Communications and General Business Syracuse University
4 Year Letterwinner Football
Kellogg Marketing Coursework Northwestern
Columbia Accelerating Strategic Marketing Coursework Columbia
Dr. Jerry Bell – Principles in Leadership U. North Carolina
Accounting & Finance McGill University
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