Marketing Sales

Kevin W. Jackson, OMCM/OMCP kevinwjackson.com

*** ******* ******, *********, ********** 92024 ~ Phone: 619-***-**** ~ Email: *********@***.*** Creative marketing professional with extensive experience as a senior management team member, project leader, and strategist with a strong blend of analytical, technical, and business skills. Skilled in web marketing and employing analytics to gain insight to user behavior, content consumption, conversion, and sales to optimize site design, merchandising, social media, and advertising spend. AREAS OF EXPERTISE

Web Analytics/Performance Analysis Integrated Marketing Graphic & Website Design Business Intelligence/Data Visualization Email Marketing, SEO, SEM, PPC Project Management EXPERIENCE

LongTermCareInsurance411 – Carlsbad, California 2009 - Present Authority site promoting the use of insurance in long-term health care planning for seniors. Digital Marketing Manager

Implement strategies to build brand awareness, foster community, and generate leads through creative web marketing and social media.

• Managed communication calendar and coordinated publishing and promotional execution.

• Published search-optimized copy for website, email, newsletters, articles, and press releases.

• Integrated blogging and social media (Facebook, Twitter, LinkedIn, YouTube) to share content and build brand equity within financial and insurance services.

• Established analytics program to monitor, measure, and analyze web, email, and SEO activities.

• Created and managed dashboard and analytics reporting processes.

• Researched and reported on industry trends and developed relationships with key association influencers to build brand authority.

• Executed online lead generation campaigns and A/B tested landing page design and promotional offers.

• Managed lead development program and coordinated online lead distribution with national IMOs. Western Capital Financial - La Jolla, California 2001 - 2009 Financial services company providing investments and insurance to professional association members. Vice President, Marketing

Develop, implement and manage strategies to increase market penetration of affinity programs, grow market base through the acquisition of association endorsements, and build distribution by recruiting affiliate securities and insurance representatives.

• Built state association endorsement programs for marketing qualified retirement plans, annuities, life insurance and long-term care insurance resulting in new channel revenue.

• Developed and managed email marketing databases and promotional campaigns with web-based applications and lead tracking software resulting in significant reduction of lead acquisition costs.

• Redesigned and rebranded corporate identity and collateral upon acquisition, including setting communication standards, design and implementation of new corporate website, resulting in a successful transition to new ownership.

• Managed communications and representations resulting in consistent regulatory compliance.

• Established relationships with professional associations including the Los Angeles County Bar Association, the California Association of CPAs, and BIOCOM – a local trade association for the life sciences industry. Kevin W. Jackson, OMCM/OMCP kevinwjackson.com

EXPERIENCE (Continued)

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GS XXI - San Diego, California (Regional Office) 1996 - 2001 Technology company providing lifecycle software development and desktop support services. Marketing Director

Develop, implement and manage marketing and promotion initiatives to support growth of a new business line providing technology services to the company’s national logistics accounts.

• Selected, organized and managed a product development team to design and implement a suite of value added and value priced technology and support services for existing customers resulting in improved integration of client applications leading to improved customer loyalty and retention.

• Coordinated and managed all external and outsourced vendor relationships to achieve development of effective marketing programs within challenging budgetary guidelines.

• Developed and maintained relationships within local trade groups, such as the San Diego Chamber of Commerce, resulting in increased network lead generation and increased sales volume. TLP Printing - San Diego, California 1992 - 1996 Printing company providing graphic design, prepress, and commercial printing services. Account Manager

Coordinate business development and sales through direct marketing, referrals and customer relationship management. Collaborate with clients and provide art direction and production (graphic design and prepress) for corporate identity, branding, marketing and sales collateral, newsletters, and ad layouts. EDUCATION

BS, Business Information Technology Management - Western Governors University 2015 AS, Business Administration – Palomar College, San Marcos, CA 2015 AS, Web Marketing - Palomar College, San Marcos, CA 2014 CERTIFICATIONS

Tableau Desktop Associate Certification 2016 CompTIA Project+ / CompTIA A+ Networking 2015 Microsoft Technology Associate (MTA) – Database and Network Fundamentals 2015 Online Marketing Certified Master (OMCM) – Multichannel Web Analytics 2013 Online Marketing Certified Professional (OMCP) – SEO, PPC, Social Media, & Conversion Optimization 2013 Google Analytics Qualified Individual – Google Analytics Best Practices and Analysis 2013 Advanced Selling, LTCFP Sales Institute – Direct Sales Presentation & Relationship Selling 2012 Global Leadership & Management, GLM Resources, Los Angeles, CA – Leadership & Communication 2004 PROFESSIONAL ASSOCIATIONS

Digital Analytics Association (DAA) - San Diego and Los Angeles Chapters National Ethics Association (NEA) – Trust, Ethics, Due Diligence, Best Practices TECHNICAL SKILLS

Microsoft Office – Word, Excel, PowerPoint, Access Analytics – Google Analytics, Tableau, R Statistical Programming (John Hopkins Data Science Certification track) Adobe Creative Suite – Photoshop, Dreamweaver, InDesign, Illustrator, Acrobat, Premiere Scripting - HTML5, CSS3, WordPress, and a working knowledge of JavaScript & PHP Email Marketing - ExactTarget, ConstantContact, iContact, MailChimp, AWeber

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