Paul Lephart

**** ******** ******

Leesburg,Florida

937-***-****

acwf8u@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Business Marketing Director 2011-May 2016

Strong Tower Christian Media, WFCJ 93.7

• In charge of organizing and developing a 6700 square mile territory of advertisers for Christian radio station.

• New business to business account development responsible for design of successful sales approach and marketing strategy for advertisers to brand their businesses.

• Base of 5 advertisers grown to 32, from $25,000 per year to $101,000 and growing.

• Retention rate of advertisers 90%.

• Uses a variety of strategies including cold calling, business to business, web site, setting appointments with prospects and customer referrals.

New Business Development 2009 -2011

Cox Media Group

• Outbound calling to complete a business needs analysis, as well as present employment advertising opportunities with Yahoo Hotjobs, advertising solutions to potential customers

• Responsible for developing new accounts and driving growth in targeted markets

• Top performer in implementing telephone sales/marketing strategies with Cox Ohio Media/ Cares for Kids Radioathon, Palm Beach Post/ Bridal Show, Kudzu, Dealswarm, and the AJC/ Faith and Values section.

• “Most Valuable Player” quarterly award twice in 2010 (25 employees competing )

• Selected for special projects, new to Cox Media Group

Account Executive 2006 - 2007

Adecco Employment Service

• Responsible for client retention and new client prospecting based on stated goals

• Assisted and supported office staff, helping with placement of associates

• 38% increase in branch sales by maintaining set sales calls and goals

• Increased weekly placed associates from 76 to 180 associates placed per week

Account Representative 2001 - 2004

Choice One Communications

• Cold-called business owners and presented alternative telecom options, evaluating business needs and presenting strategic business improvements

• Promoted twice from Account Rep. to Account Executive and to Senior Account Rep. based on exceeding sales targets

Account Executive 1994-1999

Ikon Office Solutions

• Used cold-calling to secure new customers, effectively demonstrating and presenting features, use and office equipment benefits

• Analyzed current cost and presented cost analysis with projected savings

• Took newly assigned territory from $7000 per month to $31,000 in three months

• Attended extensive Ikon sales training courses

President/Sales Manager 1974-1994

Lephart Office Equipment

• Instrumental in reorganization of the customer service department, resulting in more profitable sales of the full line of office equipment

• Developed and coordinated annual budgets that resulted in a 7% growth the first year and service profits by 15%

• Maintained positive relationships with high volume clients promoting additional products

• Successfully negotiated the sale of Lephart Office Equipment

QUALIFICATIONS/SPECIAL SKILLS

Selling has always been in my blood. Through experience, I am able to reach a highly diverse group of people. Trust and integrity have always been a part of my selling philosophy. I have experience in one- call close and relationship selling which has been enhanced by helping the CMG Call Center build new markets. Being around people and building relationships is a natural part of my life. I have a passion for Business-to-Business selling. Right from the start of my career, I identified, clarified, and solved business needs with all types of business equipment.

• Outstanding success in building and maintaining relationships with key corporate decision makers, establishing large-volume, and high profit accounts with excellent levels of retention and loyalty.

• Well organized with great attention to detail and a track record that demonstrates self motivation, creativity, and initiative to achieve both personal and corporate goals.

• A passion for Business to Business selling with proven skill in providing varied business needs to a diverse group of clientele.

• Consistently target profitable leads to generate company profits.

• Recognized Sales Leader, MVP Awards

• Proficiency with Microsoft Office Suite

• Proficiency with proprietary media CRM software

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