Paul Lephart
Leesburg,Florida
********@*****.***
PROFESSIONAL EXPERIENCE
Business Marketing Director 2011-May 2016
Strong Tower Christian Media, WFCJ 93.7
• In charge of organizing and developing a 6700 square mile territory of advertisers for Christian radio station.
• New business to business account development responsible for design of successful sales approach and marketing strategy for advertisers to brand their businesses.
• Base of 5 advertisers grown to 32, from $25,000 per year to $101,000 and growing.
• Retention rate of advertisers 90%.
• Uses a variety of strategies including cold calling, business to business, web site, setting appointments with prospects and customer referrals.
New Business Development 2009 -2011
Cox Media Group
• Outbound calling to complete a business needs analysis, as well as present employment advertising opportunities with Yahoo Hotjobs, advertising solutions to potential customers
• Responsible for developing new accounts and driving growth in targeted markets
• Top performer in implementing telephone sales/marketing strategies with Cox Ohio Media/ Cares for Kids Radioathon, Palm Beach Post/ Bridal Show, Kudzu, Dealswarm, and the AJC/ Faith and Values section.
• “Most Valuable Player” quarterly award twice in 2010 (25 employees competing )
• Selected for special projects, new to Cox Media Group
Account Executive 2006 - 2007
Adecco Employment Service
• Responsible for client retention and new client prospecting based on stated goals
• Assisted and supported office staff, helping with placement of associates
• 38% increase in branch sales by maintaining set sales calls and goals
• Increased weekly placed associates from 76 to 180 associates placed per week
Account Representative 2001 - 2004
Choice One Communications
• Cold-called business owners and presented alternative telecom options, evaluating business needs and presenting strategic business improvements
• Promoted twice from Account Rep. to Account Executive and to Senior Account Rep. based on exceeding sales targets
Account Executive 1994-1999
Ikon Office Solutions
• Used cold-calling to secure new customers, effectively demonstrating and presenting features, use and office equipment benefits
• Analyzed current cost and presented cost analysis with projected savings
• Took newly assigned territory from $7000 per month to $31,000 in three months
• Attended extensive Ikon sales training courses
President/Sales Manager 1974-1994
Lephart Office Equipment
• Instrumental in reorganization of the customer service department, resulting in more profitable sales of the full line of office equipment
• Developed and coordinated annual budgets that resulted in a 7% growth the first year and service profits by 15%
• Maintained positive relationships with high volume clients promoting additional products
• Successfully negotiated the sale of Lephart Office Equipment
QUALIFICATIONS/SPECIAL SKILLS
Selling has always been in my blood. Through experience, I am able to reach a highly diverse group of people. Trust and integrity have always been a part of my selling philosophy. I have experience in one- call close and relationship selling which has been enhanced by helping the CMG Call Center build new markets. Being around people and building relationships is a natural part of my life. I have a passion for Business-to-Business selling. Right from the start of my career, I identified, clarified, and solved business needs with all types of business equipment.
• Outstanding success in building and maintaining relationships with key corporate decision makers, establishing large-volume, and high profit accounts with excellent levels of retention and loyalty.
• Well organized with great attention to detail and a track record that demonstrates self motivation, creativity, and initiative to achieve both personal and corporate goals.
• A passion for Business to Business selling with proven skill in providing varied business needs to a diverse group of clientele.
• Consistently target profitable leads to generate company profits.
• Recognized Sales Leader, MVP Awards
• Proficiency with Microsoft Office Suite
• Proficiency with proprietary media CRM software