Manager Marketing

Marci B. Maffei Cell: 610-***-****

*** **** *** ****: 610-***-****

East Norriton, PA 19403 Email: ********@***.***

Overview

10+ years experience in marketing communications and demand generation. Create, produce and manage digital and print marketing programs in concert with brand strategies, including national/international e-marketing campaigns, websites and webinars, collateral, trade show presentations, and special events. Excellent computer skills and knowledge of software packages.

Education

Bachelor of Arts Degree from La Salle University in Communications/Mass Media and Marketing

Computer Skills

Microsoft Word, Excel, PowerPoint, Outlook, Publisher, Picture Manager, Photoshop, InDesign, Illustrator, Quickbooks, ConnectWise, Salesforce, SalesLogix, Act!, Basic HTML, Constant Contact, iContact, MailChimp, Joomla, Eloqua

Employment

Oracle Corporation Computer Technology Company Conshohocken, PA

Marketing Manager (Contractor) Years Worked: 2014 2016 (Contract ended August 31, 2016)

Hired for Oracle’s Primavera product line as the Marketing Manager for the Engineering &

Construction business sector

Developed integrated and targeted high-profile marketing campaigns with an annual budget of

$250,000+ focusing on brand awareness and lead generation for Primavera’s project

management software

Executed and managed one of the top performing global campaigns of Primavera’s last fiscal year

with over 3.5 million in pipeline

Designed, wrote and edited print and online Primavera marketing collateral incorporating the

latest company messaging and highlighting newly developed and acquired products

Developed customer testimonials, videos, demos and webcasts focusing on Primavera products

and promoted through content syndication, social media, email blasts and newsletters and

website landing pages

Organized and ran company and third-party events hospitality, conferences, conventions,

meetings Led and managed executive event for Oracle’s OpenWorld, the world’s

largest conference for Oracle customers (over 80,000 in attendance)

H. A. Storage Systems & H. A. Services Technology Companies Audubon, PA

Marketing Manager Years Worked: 2012 2014

Managed all activities within the Marketing Department; supervised intern and sales & marketing associate

Organized and ran company events anywhere from once a month to several times a month, 10 to 150 attendees (sporting events, lunch and learns, happy hours, technical workshops, customer roundtables, golf outings, open houses, etc.)

Wrote and developed new company websites including SEM and SEO, marketing collateral, press releases and trade show pull-ups and banners for both H. A. Storage and H. A. Services

Analyzed, organized and reported data and ROI on various marketing campaigns including Google Analytics

Developed blogs and in-depth case studies that were posted regularly on both websites

Developed invitations for various activities using Photoshop, InDesign, Illustrator and Publisher

Attended conventions and marketed both companies to clients and prospects

Managed the social presence of both companies on LinkedIn and Twitter

Worked with vendors (i.e., Dell, EMC, HP) to negotiate contracts and funding for events and marketing activities –raised over $250,000 in annual marketing development funds

Coordinated and monitored the promotional items program for both companies

Worked closely with the sales team in coordinating and tracking various marketing campaigns –webinars, emails, appointment setting, list purchases, direct mail, etc.

Developed and tracked newsletters, emails, and surveys to clients and prospects

The TASA Group, Inc. Company Provides Expert Witnesses for Attorneys Blue Bell, PA

Marketing Associate Years Worked: 2006 2012

Incorporated Email Marketing into the company’s overall marketing communications program wrote and developed bi-monthly email blasts, newsletters and campaigns

Wrote and developed company product and service brochures and banner ads

Developed and created display ads and inserts for various magazines, directories, and publications across the country

Developed PPC campaign for company picked keywords, wrote ads, monitored analytics (Google Analytics)

Attended conventions as member of company sales team

Negotiated advertising contracts with legal industry publications

Proofread and edited company articles, outgoing business correspondence and proposals

Coordinated and monitored the company's gift fulfillment and promotional items programs

Worked with in-house team to develop and write copy for new corporate website including SEM and SEO and convention booth

Managed the company's social presence on LinkedIn (managed two discussion groups) and Twitter using Hootsuite to schedule messages and measure ROI

References

Available upon request

Contact this candidate