Sales Marketing
Resume:
SIDNEY KLEIN
**** **** ****, **** **********, FL 33312
************@*****.***
CAREER MILESTONES
Reinvigorated the sputtering American Express Travelers Cheques Division by authoring and implementing the 'Don't leave home without them' positioning. Revenues increased over 27% during the first year.
Turned a Frito-Lay distribution loss into a $70,000,000 incremental sales gain by devising and implementing a targeted direct marketing loyalty program.
Increased Borden Consumer Product sales by over $50,000,000 annually by creating an entirely new business-Elmer's Professional Glue-and directing all introductory marketing planning and implementation including pricing, distribution, consumer and trade advertising and promotion, package design, sales force activity, and publicity.
Developed and successfully launched six B2B and B2C e-commerce web sites and led the planning and implementation of all related marketing and sales activities.
Introduced new technology that secured the interest of Comcast, NBC Universal, Sony/BMG, AT&T, and the US Congress by planning and leading marketing and business development.
Opened a new, multi-billion dollar sales channel for Sony Consumer Electronics, IBM, and Panasonic among others by launching their first-to-market B2C sales via the Internet.
CORE COMPETENCIES
Managing the complete B2B and B2C email process across the entire list building, lead nurturing, customer acquisition and reacquisition cycle including statistical modeling and establishing quantified objectives, strategies and budgets, broadening list building opportunities, list acquisition and filtering, creative and calls to action, analytics, landing pages, audience engagement, and integration within the overall marketing plan including social media and advertising.
E-commerce from ideation through on line marketplace including site design, copy, product and customer acquisition, pricing, advertising and promotion, budgeting, analytics, inventory and stocking level maintenance.
Formulating and delineating product strategy, adding to the value proposition, overhauling lackluster brand imagery, building brand equity, and revitalizing go-to-market messaging.
Expertly directing the entire marketing and business development process from annual business plan development and budgeting through implementation of constituent activities and special events.
Monetizing business models and achieving sales and profitability targets.
Increasing brand loyalty, customer count, purchase size, and purchase frequency.
Identifying and opening new, incremental sales channels while simultaneously broadening existing channels.
Digital marketing including designing, building and maintaining websites from wireframe through content and copy writing, layout and design, implementation, SEM and SEO.
WordPress, Google Analytics, HubSpot, e-mail blasts and A/B analysis, website content maintenance and updating, social networking, viral marketing, CRM, direct marketing, and database marketing.
Sales promotion, trade show, and special event planning, development and execution.
Planning and conducting quantitative and qualitative trade and consumer research, extracting actionable knowledge, and formulating objective action plans.
Electronic, print, and digital advertising and social media planning and buying.
Securing publicity that effectively and efficiently achieves big-budget results.
EDUCATION
MBA WHARTON GRADUATE SCHOOL, UNIVERSITY OF PENNSYLVANIA
Thomas F. Joyce Memorial Fellow.
University of Pennsylvania Scholar.
BA CUM LAUDE BROOKLYN COLLEGE, CITY UNIVERSITY OF NEW YORK
Honors in both Economics and Fine Art majors.
New York State Regents Scholar.
PROFESSIONAL EXPERIENCE
FOUNDER SIDNEY KLEIN ENTERPRISES LLC/2008-2016
Optimizing the marketing and sales of start-up and early stage B2B, B2C and non-profits. Clients have included Aventura-Sunny Isles Beach Chamber of Commerce, Shoreline Aerospace, Comnisen, Sunwood Nets & Slings, Florida Foreclosure Law Group, Innovative Solution Services, Visa America and Podvin Law Group.
DIRECTOR, MARKETING & STRATEGIC ALLIANCES SAFEMEDIA/2007-2008
Responsible for the entire gamut of strategic, tactical and day-to-day marketing and business development for this innovator of enhanced network usability and security technologies.
Key Accomplishments:
Successfully secured the interest and/or initial purchase of technology by Comcast, NBC Universal, Sony/BMG, AT&T, and the US Congress.
Identified profitable go-to-market positioning for new technologies, developed strategic and tactical marketing and sales programs and tools that effectively communicated and sold product benefits and features, implemented and evaluated all programs and redirected where necessary.
Established trusted relationships with new customers.
Managed all agency relations, strategic alliances, government relations, publicity, and media relations.
Executed all financial and marketing modeling and research including costing and pricing analysis, production forecasting, cash flow, and sales projections.
MARKETING AND SALES DIRECTOR PARADIGM BUSINESS DEVELOPMENT/2001-2006
Provided new businesses with strategic planning, research, development, and implementation consultative services for sales, promotion, publicity and marketing. Specific activities included authoring introductory marketing and sales plans, web site development, CRM, interactive B2C and B2B marketing and sales, and SEM. Clients included Neurotrax, a provider of cutting edge neuro-psychiatric assessment and therapy management for the professional mental healthcare community, Intelecall Communications, a telecom targeting the moderate income consumer, and Florida Jewish News, a weekly publication targeting the Jewish community.
CHIEF REVENUE OFFICER BEANSPROUT.NET/1998-2000
Beansprout.net employed the Internet to link subscribing parents of toddlers with their childcare and healthcare providers in real time at no cost. Responsibilities included monetizing the business model by engaging in strategic and tactical research, planning, key account sales, sales training, product mix, and pricing. Directed cross-functional teams and all sales, marketing, merchandising, operations, logistics, site development and maintenance.
Key Accomplishments:
Developed three unique e-commerce marketplaces providing single-source supply and service solutions: PEDIATRICS, CHILDCARE, and FAMILY.
Negotiated all strategic relationships and critical vendor agreements.
Established and achieved revenue and profit objectives.
DIRECTOR OF SALES AND MERCHANDISING WORLDSPY.COM/1996-1997
WorldSpy.com was a first-to-market e-tailer of the widest possible assortment of goods and services, most of which were offered to consumers for the first time via the Internet. Responsible for starting up and growing the Sales and Merchandising Department, its staff, research capabilities, sales force training and management. Secured over 500,000 SKUs and initial revenues. Convinced manufacturers to alter their business models and sell directly to end-users, disintermediate channels of distribution, and to hold all inventories. Increased manufacturer margins by 200-300%.
Key Accomplishments:
Inaugurated B2C sales via the Internet for Sony Consumer Electronics, IBM, and Panasonic among others.
Negotiated agreements and secured the participation of over 50 major manufacturers and distributors such as ACCO, Acer, AT&T, Audiovox, Brother, Bushnell, Canon, Celestron, Concord Camera, Memorex, PC Concepts, Qwest, Ralph Lauren, Sharp, Sprint, and United Stationers.
Managed on going relations with executive and operational management at all vendors ensuring their continued participation.
Introduced new technologies including single shopping cart/multiple vendors, cash disbursement and account reconciliation with single purchase/multiple vendors, real time vendor inventory levels and exception reporting, and the integration of multiple bank and vendor legacy cash account systems.
PRESIDENT SHARE BUILDERS/1985-1995
Founder of the first direct marketing company using co-op direct mail targeting black and Hispanic households throughout the US to increase client share of ethnic markets. Increased black and Hispanic consumer trial by 50-300%, the highest levels ever achieved by Procter & Gamble (a Preferred Supplier). Other clients included Continental Baking, Kraft Foods, People's Bank, and the US Navy. Responsible for all company activities covering marketing, sales, operations and finance.
Key Accomplishments:
Solution sold client management on the practicality and strategic benefits of direct marketing to minorities, and the 'Black Home' and 'Casa Latina' programs.
Collaborated with senior customer management and their ad agencies developing ethnic programs, budgets, creative, and materials production.
Enabled the US Navy to meet its black officer candidate recruitment goals.
DIRECTOR OF MARKETING & NEW BUSINESS DEVELOPMENT WESTPORT MARKETING CONSULTING GROUP/1976-1984
Annually generated seven figure fees by providing the Fortune 100 with marketing, research and sales solutions and their implementation. Responsible for revenue generation, practice expansion and operational management. Clients included Aris-Isotoner, AT&T, Citibank, Frito Lay, Glaxo, Kraft Foods, Pepsi, RJ Reynolds Tobacco, Ryder Trucks and Tambrands.
Key Accomplishments:
Authored and implemented the 'Don't leave home without them' positioning for American Express Travelers Cheques Division. Revenues increased over 27% during the first year.
Generated sales and category leadership for Sudafed and Actifed. Successfully directed the changeover from prescription to OTC introduction as Glaxo patent protection expired.
Developed and directed all aspects of Camel Lights launch, the most successful (+$150 million) RJ Reynolds Tobacco line extension introduction. Consistently achieved national and regional key account sales objectives on time and within budget.
Turned a Frito-Lay distribution loss into a $70,000,000 incremental sales and retail distribution gain. Compelled major retailers to accept Frito-Lay store delivery, product stocking, and merchandising.
Invented Elmer's Professional Glue and directed all introductory marketing planning including pricing, distribution, consumer and trade advertising and promotion, package design, sales force activity, and publicity. Increased Borden Consumer Product sales by over $50,000,000 annually.
Generated incremental sales and profit for:
Aris-Isotoner gloves exploiting consumer needs during the pre-Christmas period,
Ryder trucks leveraging the away-from-home college segment,
Tambrands by protecting the franchise versus much larger Johnson & Johnson and P&G competitors.
SALES PROMOTION SUPERVISOR PROCTER & GAMBLE/1971-1975
Responsible for all promotion activity of brands in every division including Bounty, Camay, Charmin, Cheer, Comet, Crest, Crisco, Downy, Head & Shoulders, Ivory, Pampers, Pringles, Scope and Tide. Introduced use of television advertising in support of child-targeted promotions.
Contact this candidate