Sales Marketing

Phil Gibson ..… TENACIOUS GAME CHANGING VISION

San Jose, CA 408-***-**** ****@**********.*** www.linkedin.com/in/philgibson/ www.philgibson.biz

Vice President of Marketing executive leadership inspiring award winning digital brands in complex global organizations. Highly flexible people manager, channel management, and development leader (multiple location staff up to 100+). Insightful listener, communicator, and problem solver, guiding highly productive cross functional teams to achieve great content, user experience, PR, and communications.

Digital alchemist known for fast-paced marketing automation & sales pipeline execution.

Customer Facing - Lead From The Front: Source Of Pride For Sales

7 ‘Innovation of the Year’ awards over 10 years from industry leading trade magazines.

Captured 50% user share of market: passionate loyal users in 5M person audience.

Management skills: Spearheaded successful integration of two $5B+ acquisitions - sales & communication plans, value propositions, product positioning, presentations & sales training.

Awarded 6 US patents for Web experience innovations protecting strategic investments.

Professional Skills

Market Strategy Competitive Analysis Brand Management

Sales Enablement Strategic Partnerships Management Experience

Presentation Skills Motivational Team Building Product Marketing

Demand Generation Web & Mobile Design Web Metrics & Analytics

Search Engine Optimization Marketing Automation Database Management

Professional Experience

INFINEON TECHNOLOGIES Milpitas, CA 2013 - 2015

Vice President, Marketing - Demand Generation, Mass Market Global

Recruited by ex-National executives to rebuild “Go-To-Market” customer acquisition strategy for untapped distribution channel business.

Rejuvenated Infineon’s Web and global CRM marketing strategy, reaching beyond direct accounts, growing higher margin “long tail” social media & distribution channel customer performance 28%.

Opened key innovative Web channels: 50K new followers, dynamic Facebook portal, promotional Eloqua campaign management, mobile Web site, marketing automation, and YouTube video content.

Increased visibility and conversions 40% with precision CRM investments in best practices: enhanced writing, targeted segmentation, marketing automation, and SEO, SEM, & PPC online advertising.

Delivered 25% growth in catalog distribution sales in first year using new customer acquisition tools, database management, automated content, predictive intelligence, analytics, and lead management.

Selected again by C-level executives to spearhead the organization and product strategy of the $3B acquisition of International Rectifier Corporation’s $1B in sales revenue.

TEXAS INSTRUMENTS Santa Clara, CA 2011 - 2012

General Manager, Digital Marketing - SaaS Integration

Created dominant online SaaS design tool in analog products. Selected by TI to lead Tools & Web marketing after acquisition to integrate Web SaaS philosophy in go-to-market operations.

Added 2M user profiles to TI customer base. Propelled Web marketing strategy into TI: raising TI margins 10% with content development, newsletters, secure portals, and analytical lead reporting.

Engaged and promoted National’s 20K ‘new’ products by training and inspiring 2200 TI sales reps.

Team management: Synchronized 100 user experience designers through website product development, marketing operations, applications software testing, & model development.

Architected strategies and product messaging of the $6B TI acquisition of National Semiconductor’s $2B sales budget.

NATIONAL SEMICONDUCTOR Santa Clara, CA 2004 - 2011

Vice President, Global Marketing, Corporate Marketing & Corporate Communications, Technical Sales

Evangelized data-driven selling and transformed company into SaaS technology leader, accountable for channel & mass market sales. Acquired by largest competitor, TI, in 2011 to absorb brand recognition, high margins, patents, and user loyalty.

Energized collaborative marketing and sales strategy for financial impact: most profitable operational excellence ever at $1.2B/60% margins (up from 35% margins in 3 years) driven by alignment of sales-driven branding campaigns, user databases, and marketing operations.

Drove lead conversions from 6-50K per month with integrated up-sell promotions and agile development. Architected end to end life cycle for corporate brands on WEBENCH®, PowerWise®, and SolarMagic® through Web sites, launch calendars, public relations, media relations, and steady campaigns.

Generated $2B in additional margin (46% to 67%) over 10 years with online SaaS designs.

Recruited 125 partners to collaborate in the digital marketing channel programs community and integrated 42K vendor components with dynamic ecommerce for immediate delivery.

Enabled 130 technical sales representatives to beat Texas Instruments in the Power business with 1/10th the manpower through productive online/offline WEBENCH SaaS design tools.

Led marketing and sales collaboration, building “ePitchPak” email marketing used by distribution partners to engage and win 100K customers per year more effectively than any competitor.

Additional Previous Positions:

Vice President, Business Development, CRM & SalesForce, Santa Clara, CA

Director Channel Marketing, Americas Distribution, Santa Clara, CA

Director of Product Marketing, Personal Computing, Santa Clara, CA

Sales Account Executive, Major Accounts, Santa Clara, CA

Education

University of Southern California, Los Angeles, MBA ~ Master of Business Administration - Marketing

University of California, Davis, CA, BSEE ~ Bachelor of Science Electrical Engineering

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