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Marketing Management

Location:
Bartlett, TN
Posted:
August 31, 2016

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Resume:

TELISA FRANKLIN

**** ***** ******, ******** ** **134

Home: 901-***-**** Cell: 901-***-****

acwe53@r.postjobfree.com

Objective: Providing strategic leadership for the company by working with the Board and other management to establish long-range goals, strategies, plans and policies

Competencies:

Leadership Strategic Thinking Business Acumen Problem Solving/Analysis

Decision Making Performance Management Results Driven Communication Proficiency

Financial Management

Juneteenth Urban Music Festival Inc,. Jan 2011- Present

Executive Director - Memphis, Tennessee

DUTIES AND RESPONSIBILITIES:

•Festival Coordination & Management: Execute a timeline and workplan for the management of the festival and ensure that festival operates smoothly and deadlines are met.

•Human Resources: Recruit and supervise seasonal staff, interns, and volunteers.

•Programming: Oversee all aspects of programming the festival, both curatorial and administrative, including working with volunteer programming committees.

•Music Relations: Build and maintain professional relationships with musicmakers.

•Hospitality & Travel: Oversee the coordination of guest musicmaker/actor travel and local transportation, and ensure a positive experience for visiting musicmakers.

•Fundraising: Work closely with the Juneteenth and board in executing fundraising efforts that include sponsorships, memberships, individual and business donations, ad sales, and fundraising events.

•Sponsorship Coordination: Research, outreach to, and negotiate with sponsors; see to the fulfillment of sponsor agreements.

•Festival Advisory Board: Assist the Reeling committee of the board of directors in recruiting and managing members of the Advisory Board.

•Special Events: Organize and secure the resources necessary for festival galas, receptions, and other festival events and fundraising events.

•Publicity: Develop and guide Juneteenth’s public relations efforts to ensure media coverage of the festival.

•Marketing: Develop an overall marketing plan and oversee development of the creative campaign and materials ranging from print to web to social networking.

•Publications & Graphic Design: Oversee the production of the festival program book and printed schedule, including writing copy, coordinating advertising, and working with the graphic designer and printer.

•Outreach to cultural and community partners to co-produce screenings and events.

•Box Office/Accreditation: Oversee the management of ticketing and guest accreditation.

•Venue/House Management: Secure venues for screenings, parties, and other festival events, and oversee the management of venue operations.

•Technical Management: Secure equipment and technical personnel needed for projection and production of festival screenings and events.

HR Block Oct 2014 – Present

District Marketing Coordinator/Manager - Memphis Tennessee

DUTIES AND RESPONSIBILITIES:

•Develop, implement and help drive the marketing portion of the district-based market

plans down to the office level

•Work with District Managers to identify and prioritize marketing opportunities

•Assist 39 Office Leaders in the development and execution of the office-level local marketing plans that address the strengths and opportunities in the office staff and retail trade area

•Lead local marketing event/street team tactics that offer a high opportunity for growth in the District (e.g. client segment targeting, under-performing or hidden office, competitive blocking and more)

•Ensure offices meet tax season office appearance standards

•Ensure consistency and compliance with brand management guidelines

•Research community organizations and businesses for partnership opportunities

•Design, produce and distribute compliant topical tax support collateral needed to execute local marketing tactics and programs

•Increase marketing acumen at District level

•Train and supervise office level staff on marketing tactics

•In charge of two districts with 39 retail locations in Tennessee and Arkansas

Telisa Franklin & Co. Inc,. Jan 2000-2011

President - Memphis Tennessee

DUTIES AND RESPONSIBILITIES:

Plan, develop, organize, implement, direct and evaluate the organization's fiscal function and performance.

Participate in the development of the corporation's plans and programs as a strategic partner.

Evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action.

Develop credibility for the finance group by providing timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board and senior executives in performing their responsibilities.

Enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the corporation.

Establish credibility throughout the organization and with the Board as an effective developer of solutions to business challenges.

Provide technical financial advice and knowledge to others within the financial discipline.

Improve the budgeting process on a continual basis through education of department managers on financial issues impacting their budgets.

Provide strategic financial input and leadership on decision making issues affecting the organization; i.e., evaluation of potential alliances acquisitions and/or mergers and pension funds and investments.

Optimize the handling of bank and deposit relationships and initiate appropriate strategies to enhance cash position.

Develop a reliable cash flow projection process and reporting mechanism, which includes minimum cash threshold to meet operating needs.

Act as an advisor from the financial perspective on any contracts into which the Corporation may enter.

Evaluate the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities of individuals

References Upon Request



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