Manager Sales

CURRICULUM VITAE

HOMER R. BAYABORDA

** ****** **. ** ***** Almanza Las Pinas City

*** **** * ********* **. Barangay Sta. Lucia San Juan City

Mobile: +63-917******* / Duo: 632-***-**** Res: 632-***-****

E-mail: **************@*****.*** and/or ***********@*****.*** / ********@*****.***

PROFESSIONAL PROFILE:

34 years’ experience in sales, promotion, management, and marketing in the pharmaceutical, education food industry, project and facility management

Have developed a keen organizational leadership, who managed and developed performance and diverse team members with a vision to inspire and motivate entire units and organization.

Anticipates the expectations and requirements of both internal and external customers both in the pharmaceutical and education industries with exceptional professionalism that enables me to consistently deliver high quality results.

Deals with each of its constituencies – customers, colleagues, shareholders, business partners, and society with utmost integrity, adhering to the highest standards of ethical and just conduct.

Builds cross-functional perspective, stays current by my ability to communicate and learn through people,

Strong leadership and Managerial skills, highly driven and result oriented.

Excellent communication and interpersonal skills.

ACADEMIC AND EDUCATIONAL QUALIFICATIONS:

College: De La Salle University

Bachelor of Arts in History and Political Science 1978-1981

Secondary: Ateneo de Davao University (1976-1978)

Don Bosco Technical Institute Makati City (1974-1976)

Elementary: Don Bosco Technical Institute Makati City (1967-1974)

CORPORATE AND BUSINESS EXPERIENCE:

GREEN CORPORATION LIMITED

April 30, 2014 to present

BUSINESS DEVELOPMENT DIRECTOR (Feb 5, 2015 to present)

REGIONAL MANAGER for ASIA & the PACIFIC (April 30, 2014 to Feb 4, 2015)

Green Corporation Limited aims to be a leader in providing highly professional project management and consultancy services and deliver the results with minimum risk, optimized cost and maximized value with client limitations. Our vision is to become the best service provider based on our key values of innovation, excellence, integrity and professionalism. Our core fields is project consultancy, project management and facility management.

KEY RESPONSIBILITIES: Manages the day-to-day operational and tactical aspects of multiple or large scale projects. Oversees managers working on client engagements within practice. Reviews high-level deliverables across projects. Implements engagement review and quality assurance procedures in accordance with our methodology to ensure profitable and successful execution of consulting engagements as measured by regional goals and customer satisfaction. Minimizes our exposure and risk across multiple projects. Manages scope and mitigates risk across projects.

CORE COMPETENCIES:

Financial Management: Manages to and achieves revenue goals set for projects. Accurately forecasts revenue, profitability, margins, bill rates and utilization across projects. Sets expectations upward regarding revenue and profitability projections.

Business Development: Identifies partnership opportunities and capitalizes on "add-on" sales opportunities across projects. Achieves "add on" revenue goals. Assists in the identification of strategic accounts. Works in conjunction with our sales team to follow up on sales leads within practice. Grows long-term relationships with clients and capitalizes on equity and partnership opportunities.

Communication: Serves as key participant in team and client meetings. Raises our visibility through involvement in local industry organizations. Confronts issues openly and quickly. Effectively communicates relevant project/practice information to superiors and peers in other practices. Tactfully communicates sensitive information. Handles difficult personnel situations directly, using appropriate discretion, HR advice, and respect for the individual.

Technical Understanding: Assists in the evaluation and redesign of practice offerings. Possesses a thorough understanding of our service offerings, technical preferences, and technical direction.

KENKO FOOD MANUFACTURING and TRADING CORPORATION

September 16, 2013 to September 15, 2014

SALES and MARKETING CONSULTANT

Kenko Food Manufacturing and Trading Corporation was established in 2009. This little noodle shop supply’s to top Japanese Ramen houses most especially to Kenji-Tei our sister company over the years Kenko has provided the satisfying happiness of truly delicious and authentic Japanese tastes through a wide-ranging variety of noodle and wrapper products. In the face of increasingly sophisticated customer demands, our corporate obligation is to respond humbly with flexibility and mobility to problems that develop at the point of production in order to fulfil the requirements of our customers. Our closely integrated group of dedicated employees whose main goal is to produce premium quality noodles and wrappers for sale to well-known restaurants, supermarkets, caterers and distributors. In order to satisfy our customers and consumers, we have provided not only the most delicious tasting flavours, but also dedicated ourselves to ensuring KENKO products are of excellent, careful and safe choice of ingredients has allowed us to create high quality products to satisfy the needs and wants of our clients. WE WILL ALSO CUSTOMIZE, we will utilize our know-how from our experience in producing our leading products and combine it with our expertise in customizing tastes and flavours to adapt our products to meet the needs and preferences of consumers menu. With a strong reputation in the Food industry, the company would like to continue to create new business opportunities with other retail distributors, wholesalers, caterers and restaurants interested in collaborating with our company. We continually strive to provide our clients with excellent products and superior service. Our future goal is having KENKO become a well-known brand to Filipino families as well as to other nationalities and go into overseas market.

KEY REPONSIBILITIES: Directs and oversees an organization's sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

BRUNSWICK TRANSPORT SERVICES and JOFARCO TRADING COMPANY May 1, 2010 to April 30, 2013

GENERAL MANAGER and PART OWNER

Started its operations in 2001, Brunswick transport began operating with only five buses, a crew of ten and four partners, the first route was EDSA to Caloocan. The company grew with its franchise license being rented out from Ms. Claire dela Fuente who has the Franchise but has no more buses to operate. After three years we were able to grow the number of fleets to ten. Being busy with our own corporate lives we have hired an Operations Manager who have managed the bus company from day one of operation. The company grew the number of fleets to thirty two by 2012 and the partnership was down to three. By the rising cost of spare parts and the fifteen year ruling for busses to be operational the three of us owners decided to sell all the busses by year end strategic planning 2012. So, by first quarter of 2013 the sale of all busses were consummated as there were five buyers of our 33 fleet buses.

The Jofarco Trading Company were also part of five partnership of retirees from Warner Lambert Phils. Inc. also owners of the Brunswick Transport Services Inc. The primary business of the trading firm was to deal with the Local Government entities be it Provincial, City and Municipality on their needs and requirements for all their Medicines and Medical Equipment’s including the ambulances. Since the PDAF scandal sprout out, the trading company suffered with almost nil sales on a quarterly basis as the LGU’s have been cleansed forcing us to close shop as well in consonance with our bus firm, so there goes the 12 years of partnership in our transport and trading firm which has thought as out our entrepreneurship skills. The two companies has earned well in terms of profit after tax and has helped as out to put our hard earned retirement pay into good investment as it has tremendously had a good return.

KEY RESPONSIBILITIES: Obtains profit contribution by managing staff, establishing and accomplishing business objectives. Perform functions in the following; Performance Management, Staffing, Management Proficiency, Coordination, Coaching, Developing Standards, Financial Planning and Strategy, Process Improvement, Decision Making, Strategic Planning and Quality Management.

LAFAYETTE PHARMACEUTICALS INC.

Feb 1, 2007 to April 16, 2010

ASSISTANT GENERAL MANAGER

Lafayette Pharmaceutical Laboratories Inc. is an all-Filipino company located in Pandacaqui, Mexico, Pampanga. It manufactures pharmaceutical products with the use of modern technology catering to both local and international markets. Its entry into local pharmaceutical industry has been inspired by a mission to help and rehabilitate victims of the Mt. Pinatubo eruption providing them continuous employment and in the process become their life-long partner in improving their standard of living. Lafayette is also engage contract manufacturing, research, analysis and development of pharmaceuticals. Moreover, Lafayette strictly adheres to the Current Good Manufacturing Practices (CGMP) and the standards set by the Philippine Bureau of Food and Drugs.

KEY RESPONSIBILITIES:

I oversee the overall operations of the company and the development and formation of the promotion and sales teams nationwide. Responsible for the overall development of the generics and branded products to be promoted and distributed nationwide to all medical profession and allied personnel on the other hand and product development for contract manufacturing amongst pharmaceutical distributors while improving standards of the manufacturing plant.

DIRECT REPORTS:

National Sales Manager

Marketing Manager

HR Manager

Finance and Admin Manager

Plant Manager

Office Manager

Total Corporate Manpower : 82

ASCENDE MEDZ PHILIPPINES INC. (a member company of Metro Convergence Holdings Company)

March 1, 2006 to December 31, 2006

CHIEF OPERATING OFFICER:

Ascende Medz Phils. Inc. is the newest mover in the pharmaceutical industry. It is set to market and distribute high quality pharmaceutical drugs, medical devices and equipments. The company was incorporated and registered with the Securities and Exchange Commission (SEC) on September 21, 2004. Its License to Operate (LTO) from Bureau of Foods and Drugs as importer, distributor and marketer was issued on November 12, 2004.

Ascende Medz's espouses the creed of "Living well with the right medical solutions." In this pursuit, the company is continuously building up linkages with international industry leaders in Asia, Israel, Australia, and Europe and in the United States of America. Ascende Medz has recently concluded and signed distribution agreements with Indian pharmaceutical companies, Asence Inc. and JF Draf, a local agent of Pharmatens-Greece, Katwijk-Pharma., Holland and CTS Chemical Industries Ltd., an Israel pharmaceutica company. The Company intends to participate in the following therapeutic categories: Cardiovascular, Anti-Infectives, Anti-Diabetic, Pain and Inflammation, Multivitamins, Psychiatry, Allergology, Endocrinology and Metabolism, Neurology, Gastroenterology. To support its endeavor towards industry leadership, Ascende Medz, Phils. Inc. has engaged Metro Drug Corp. to be its distribution partner to enable it to reach its customers nationwide.

KEY RESPONSIBILITIES:

I spearhead the development and formulation of the system's policies relating to the company wide development programs, research and product/brand activities, administrative and professional standards for sales, marketing, finance curricula and matters affecting the rights, privileges, responsibilities and welfare of the employees. I exercise primary authority and responsibility on development planning and resource allocation, external relations and public affairs including the formulation of integrated and comprehensive plans on strategic business, physical deployment and fiscal matters for the entire organization.

I developed a strong strategic business development and sales abilities built on a foundation of operations, product development, marketing, and management skills. I had a successful track record of business and personnel turnarounds, reducing costs, and employee turnover and project risks. I built focused teams, implementing rapid transitions, and positively impacting the bottom line as well as the corporate culture. I had implemented my extensive experience within Pharmaceutical environment for Philippine setting, with extensive multi-industry experience, assess new situations, identify critical issues, and formulate and enact solutions quickly and decisively for Ascende Medz Phils. Inc. to meet corporate objectives in all facets.

DIRECT REPORTS:

VP for Regulatory Affairs

VP for Finance

Sales and Marketing Manager

Sales Training and Development Manager

Mercury and Trade Accounts Manager

Total Corporate Manpower 50 people

UNIVERSAL CAPSULES PHILIPPINES INC.

August 28, 2004 to February 28, 2006

MARKETING DIRECTOR

In a little over a decade, Universal Capsules Limited has grown to become Asia's largest manufacturer of empty hard gelatin capsules, producing over 30 million capsules a day. The company has its plant at Dahanu, India's single largest manufacturing facility spread over 22 acres with infrastructure for regular, large volume supply. Constant value is added to customer requirements with research-based upgradation of manufacturing processes and also with a wide choice of features such as printing and coloration. UCL has a client base consisting of multinational companies worldwide and all major Indian pharmaceutical companies. Service personnel are technically trained to provide interactive and consultative services based on client specifications and delivery schedules. UCL is ISO Certified and its products and procedures comply with IP, USP and BP regulatory requirements.

KEY RESPONSIBILITIES:

Responsible for the effective and efficient management and direction of UNIVERSAL CAPSULES PHIL., INC. relating to demand creation and sales ensuring overall achievement of objectives by territory within set performance standards, budget and consistent with the corporate objectives.

Responsible for the overall development of Business of the Empty Hard Gelatin Capsules (EHGC), PAM-PACS punches and dies, PVC and PVDC and all other

PAM-PACs machineries and the implementation of promotional action programs which include specialized activities such as, product demonstration, events and sales generating activities.

DIRECT REPORTS:

3 Sales Specialist

1 Customer Representative

1 Administrative Officer

1 Warehouse Personnel

1 Accounting Manager/Accounting Officer

1 HR Personnel

KEY ACCOMPLISHMENTS:

Have created the comprehensive Business Plan for Philippine Affiliate for both fiscal years 2004-05 and fiscal year 2005-06. From Marketing Vision Values, Principles, Vision-Mission, Marketing Strategies, Position Statement, Product Offering and Target Market Segment per product categories.

Have institutionalized professional selling skills to the whole team of the Philippine affiliate.

Formulated the different Sales Organizational and administrative user-friendly forms for better monitoring and tracking of performances.

Introduce the performance based appraisal based on the position description and goals to be met with its CRITICAL INCIDENCES and/or unplanned accomplishments.

Have professionalized the whole UCPI organization in preparation for its global marketing of its parent company ACG Worldwide.

Have penetrated and was able to achieve 100% market share of the biggest local pharmaceutical company United laboratories in span of four months.

Was able to penetrate local toll manufacturers and had a stunning growth of 200% since its operation in the country.

Philippine Affiliate was the awarded the # 1 affiliate in the Pacific Southeast Asian region.

AMA EDUCATION SYSTEM

January 6, 2003 to July 6, 2003

ASSISTANT VICE PRESIDENT FOR MARKETING OPERATIONS:

AMA Computer University, Asia’s first and largest IT University, with an annual college population of approximately 150,000 students in 24 undergraduate courses in 43 campuses nationwide, the universities maintain its leadership in IT-based university level education. AMA has its international partners in education, the AMA-Microsoft Premiere Education partner, the NCC education of British Commonwealth IT accrediting body, the CISCO Systems Networking Academy, world leader in LAN and WAN technologies with globally sought-after certification programs. The AVAYA certificate programs for wiring, cabling and hardware systems are recognized for employment worldwide are also one of AMA’s partners, the other is the SmartForce largest IT learning resource in the world, 2000 plus course tracks accessible on demand to every AMAer through the AMA broadband information highway. AMA likewise has the BASIC EDUCATION that provides pre-school, elementary and secondary education to the youth. AMA had ACLC or AMA Computer Learning Center also a member of the AMA Education System that offers a comprehensive ICT curriculum with two-year diploma courses that are globally recognized. We also have ABE International college of Business and Accountancy. The Norwegian Maritime Academy offers in-depth maritime training programs and facilities with the support of the latest innovations in technology. The AMA School of Medicine and St. Augustine School of Nursing, to satisfy the current demand for professional training in care giving, nursing and medicine.

KEY RESPONSIBILITIES:

Responsible for the effective and efficient management and direction of AMAES marketing, positive image, identity and personality ensuring overall achievement of objectives by business units (AMACC/U, ABE, AMABE, ACLC/AIIT, SASN,NMA, ASM) within set performance standards, budget and consistent with the corporate objectives.

DIRECT REPORTS:

Six Marketing Managers

2 for AMACU

1 for ABE

1 for ACLC, SASN, ASM

1 for Basic Education and NMA

1 for AMA Group of Companies

1 Advertising Manager

1 PR Manager

KEY ACCOMPLISHMENTS:

I was able to develop a comprehensive Tri-Media Campaign for all member schools of AMA Education System that was able to boost high brand awareness and product recall that resulted to increase enrollees for both new and old students.

I have conceptualize an in-depth training program for all School Directors and Admission Managers of the whole AMAES member schools, that were able to improve their skills, attitude, working habits and decision making processes professionally and personally.

I was able to formulate a comprehensive Field Activity and Training Report to be utilize by all Marketing Managers in their work with visits to all Admission Managers Nationwide, relative to which is the Appraisal Report of the AM’s in which they are assess according to standards set by the management, from achievement of objectives, planning and organizing skills, presentation and selling skills, market development skills, implementation and control, general administration, communications and personal development.

I pioneered the conceptualization, realization and implementation of the bi-yearly Performance Evaluation Process, looking on the CRITICAL incidences that were not included in your goals for the year. The results orientation includes the innovation and creativity, sense of urgency and focus. The organizational leadership includes vision, business ethics and compliance, managing performance, developing colleagues, valuing and leveraging diversity, building team spirit and interpersonal effectiveness. Business acumen that includes customer focus and professional development. This has created a morale building, improvement of skills and more concern for the welfare of the company.

WARNER LAMBERT PHILS. INC.

May 1982 to Dec. 2000

DISTRICT MANAGER

Warner Lambert primary business is health care, prescription drugs, hospital products and over the counter products. WL has become a respected manufacturer of pharmaceutical products, such as Lipitor (the # 1 anti cholesterol product worldwide), Accupril (ace inhibitor), Dilzem (calcium channel blocker), Lopid, Ponstan, Benadryl, Chloromycetin, and Dilantin. WL products for consumer range from a wide assortment of chewing gums and breathe mints to personal health items such as mouthwashes, dental care products, cough syrup, and antacids. Because of its growth and diversity, Warner Lambert has become one of the most broadly based health care companies in the Philippines and in the world.

KEY RESPOSIBILITIES:

Responsible for the overall attainment of assigned objectives related to Demand Creation of the different Pharmaceutical Product Lines implementation of Detailing and non-detailing Promotional activities and the development of opinion leaders within my area of jurisdiction.

DIRECT REPORTS:

Reports directly to the National Sales Manager.

Subordinates:

8 to 10 Professional Service Representatives

2 to 4 Product Specialists

KEY ACCOMPLISHMENTS:

Number 2 in the District Manager of the year contest year 2000.

3rd placer District Manager of the year contest year 1999.

Increase major cardiovascular product lines market share of Warner Lambert by as much as 50% for the whole of Visayas Region for the year 1999 and 2000 respectively.

Consistent sales awardee from 1982 to 1991 as a PSR, Senior PSR and Field Training Coordinator.

Consistent Best-Detailer of New product launches during my stint as a PSR and Senior PSR.

As a Cardiovascular Product Specialist and Antibiotic Product Specialist, have bagged numerous awards from sales, detailing contest and market shares.

TRAINING AND SEMINARS ATTENDED:

Marketing Management July 2009

Warren Buffet’s Management Secrets July 2009

Salesmanship and Effective Closing April 2004

Leadership Management Development Program Aug 2000

8 steps coaching July 2000

Train the Trainers programs for DISTRICT MANAGERS Jan. 2000

Ahead of Change/Making the Merger work May 2000

Interaction Management Seminar Sept. 1999

District Managers Development Program Feb 1999

Responsible Decision Making Workshop April 1998

Managing the Team April 1997

Strategic Customer Alliances Feb 1997

Implementing Total Quality Management Dec. 1996

Seven Habits of Highly Effective People July 1994

PERSONAL DATA:

Date of Birth: July 10, 1961

Height: 5’6” Weight: 165 lbs.

Citizenship: Filipino Religion: Roman Catholic

Civil Status: Married Children: Four

Sex: Male

HOMER R. BAYABORDA

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