a m a n d a h o r n

ARTISTIC COMMUNICATIONS PROFESSIONAL

e d u c a t i o n a n d t r a i n i n g

Graphic Design Certificate

George Brown School of Continuing Education

Present

Bachelor of Arts in Communications Studies and

French, McMaster University

June 2015

Achieved French certification from The Official

Languages and Bilingualism Institute and The

Government of Canada

2010

French Immersion Diploma The Halton District School Board

2010

p r o f e s s i o n a l e x p e r i e n c e

Bilingual Dealer Service Analyst Ford Credit Canada December 2015 to Present

Communicate and maintain strong relationships with Ford Motor dealers across Canada

Analyze and decision consumer and commercial credit applications

Daily practices in negotiations and risk management to best serve clients of Ford Motors, Ford Credit and Dealers across Canada.

Bilingual Marketing and Publicity Coordinator Canada’s Ballet Jörgen September 2015 to December 2015

As Canada’s most active touring performing arts company, Coordinate Ad bookings with major media partners to promote upcoming performances

Liaison between the company’s artistic staff, marketing reps and the media located in areas across Canada

Manage marketing reps in offices across Canada to manage tour details

Devise and implement creative, cost-effective social media campaigns and cross promotions to drive sales

Managing budgets and tracking sales

Prepare media kits, press releases, articles to promote the company to major outlets in both French and English

Design digital content for social media and media outlets including programs, advertisements and direct video content for YouTube.

Marketing Assistant, Brampton Transit

May 2015 to September 2015

• Managed and coordinated internal communications for the marketing department including preparing agendas, task lists and schedules on a weekly basis for members of the team

• Coordinated community outreach events and handled media and community requests

• Devised and proposed and implemented aspects of a social media plan to accompany the marketing department’s strategy

• Drafted several protocol documents and checklists as a way to standardize procedures and organize projects in the department

Public Relations Committee Member, Hamilton Hive

January 2015 to Present

Devised and implemented a creative campaign that centered around promotions for a t-shirt design contest involving the direction of video and print advertising

Create stories for the Hamilton Hive newsletter that promote various aspects of the city and engage the interests of young professionals

Event Coordinator, McMaster Communications and Multimedia Student Society September 2013 to April 2015

Coordinate several academic, professional development and social events for faculty and students of the communications department

a m a n d a h o r n

ARTISTIC COMMUNICATIONS PROFESSIONAL

Ballet Burn and Fitness Instructor, Brass Bombshells December 2013 to October 2014

• Developed and implemented a ballet inspired fitness class to add to the dance studio’s list of services

• Acted as the lead Ballet Burn instructor and taught classes on a weekly basis

• Trained other instructors and developed a class format Public Relations and Media Relations Intern, The Canadian Ballet Youth Ensemble September 2014 to October 2014

• Developed a strategic communications plan detailing strategy for promoting The Canadian Ballet Youth Ensemble’s Nutcracker production with the National Ballet of Cuba. Publicity Intern, The National Ballet of Canada

May 2014 to September 2014

• Worked directly with the Senior Public Relations Manager and Publicity Coordinator

• Assisted with research, assembled media kits, and updated dancer bios and CVs

• Established media contacts and updated Tessitura and other PR databases

• Assumed role of Social Media Analyst and perform Competitive Social media analysis comparing Canadian and International Ballet companies’ social media activity and strategy

• Assisted YOU Dance (Youth Outreach and Understanding) Coordinator to prepare workshops and performances for the upcoming season

Tour Guide and Media Relations Intern, The Residence of the Governor General of Canada May 2013 to September 2013

• Devised a Strategic communications plan designed to increase awareness of visitor’s services offered through the OSGG.

• Worked alongside the OSGG Communications department to coordinate the Governor General’s Official Visits and Media Appearances at the Residence including Order of Canada Investiture Ceremonies, State Visits and Galas.

• Responsible for guiding tours through the governor general’s second official residence at the Citadelle of Quebec in both official languages; educating visitors about the role of the governor general, history of Canada, political system as well as the art and architecture found in the residence. Support Officer, Scotiabank Dealer Finance Centre

April 2012 to September 2012

• Acted as a liaison between Scotiabank and various car Dealerships to process car loans.

• Required to contact dealership managers through phone calls and emails to confirm details of the customer’s vehicle purchase.

• Required to assist co-workers in the translation of French documents.

• Required to answer phone calls and emails while acting as a customer service agent. Tour Guide, Parliament of Canada

September 2011 to January 2011

• Responsible for the correct and accurate interpretation of Canada’s history in both official languages while guiding tours to Parliament Hill visitors

Parliamentary Page, House of Commons Canada

September 2010 to September 2011

• Responsible for providing efficient service to The Speaker, Clerks and Members of Parliament in both official languages in the House

• Acting as a liaison between Members in the House and their Hill Offices

• Answering phones in both official languages in Government and Opposition Lobbies a m a n d a h o r n

ARTISTIC COMMUNICATIONS PROFESSIONAL

RISK AND CRISIS MANAGEMENT

RESEARCH SKILLS AND ANALYTICS

MICROSOFT WORD, EXCEL, OUTLOOK

ADOBE PHOTOSHOP, InDESIGN, ILLUSTRATOR

TRANSLATION BILINGUAL PROFICIENCY IN FRENCH

PROFESSIONAL WRITING COPY AND EDIT CP STYLE

s k i l l s a n d t r a i n i n g

SOCIAL MEDIA

EVENT COORDINATION

CRITICAL AND CREATIVE THINKING

BRANDING AND CAMPAIGN CONCEPTS

BUDGETING, ADVERTISING AND TRACKING OF SALES

STRATEGIC COMMUNICATIONS PLANNING AND EXCECUTION

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