Cheryl L. Henderson

Tampa, FL *****

(c)703-***-****

acw9xc@r.postjobfree.com

ACCOMPLISHED MANAGEMENT PROFESSIONAL WITH FOCUS ON CLIENT RELATIONSHIP MANAGEMENT, BUSINESS DEVELOPMENT AND INTERNATIONAL PRODUCT MANAGEMENT

● Dedicated, results-focused, and accomplished trade executive with extensive experience in relationship building, product management and business development.

● Proven competent in handling international relationships combined with effective and productive working performance.

● Proficient in identifying and capturing market opportunities to accelerate expansion and improve profit contributions including Sales enablement.

● Utilized product management experience and effective methods for maximum profit while achieving project delivery goals within budget and time restrictions.

● Ability to direct cross functional team across organizations within to develop, test, and launch products.

PROFIT BUILDING CAPABILITIES

Account Management

Social Media/Digital

Client Relationship and

Development

Product Management

Entrepreneurial Spirit

Leadership and Supervision

User Experience

Strategic Planning

Agile/Scrum

Cross Culturally Savvy

SDLC PROCESS

CAREER OVERVIEW

MERCURY NEW MEDIA TAMPA,FL 2015-Current

RELATIONSHIP MANAGER/PRODUCT OWNER

Provide strategic and tactical leadership across multiple client engagements. Responsible for providing solutions by working with key client contacts to identify needs through business discussions regarding their objectives and future needs. Create proposals, manage resources, track projects and ensure overall customer satisfaction through delivering projects on time and budget. Key Accomplishments:

● Responsible for managing and launching website redesigns for 6 different key clients within first 8 months at Mercury.

● Successfully won additional revenue of $150k through key client needs within first 8 months at Mercury.

● Successfully led, as Product Owner, small Agile teams in the build out of websites, data applications and SharePoint sites by writing user stories, acceptance criteria and managing the project.

● Became a Certified Telerik Sitefinity Business Consultant. ACCUDATA INTEGRATED MARKETING CLEARWATER, FL 2014-2015 PRODUCT MANAGER – DATA ACCESS SOLUTIONS

Managed the data access technology suite of offerings through product planning and execution throughout the product lifecycle. To include, gathering and prioritizing product and customer requirements. Key Accomplishments:

● Responsible for revitalizing existing data solutions to drive new business through client and sales surveys, competitive analysis and industry overview.

● Owner of the Product Requirements, overall launch plan and direction for new build out of AlumniFinder.com online donor database search tool site using a vendor API as the data source.

● Created internal documents and processes for Product and Project Management as well as Development to adhere to, including Product Requirements Documents, Launch Planning tools, and Technical Gate review submission and approval process. Page 2 of 3

BAUER CONSULTING GROUP TAMPA, FL 2013-2014

DIRECTOR, IT RECRUITING (CONTRACTOR)

Executive search consultant specializing in IT and Technology. Operate a full recruiting desk. Market to potential clients, building a strong base and client relationships. Recruit, interview, evaluate and place highly skilled technical professionals on a contract, contract to hire or permanent basis. Key Accomplishments:

● Successfully built up the IT and Technology team from the ground up.

● Increased the IT database by 100% in a year.

● Increased revenue and job orders by 50%.

CATALINA MARKETING ST. PETERSBURG, FL 2012-2012

DIRECTOR, PRODUCT MANAGEMENT DIGITAL SOLUTIONS

Led the Digital Solutions team in growing the retailer network for Load to Card (ability to add coupons directly to the consumer’s loyalty cards). Interfaced with stakeholders to drive product direction and ensure market needs are met.

Key Accomplishments:

● Added over 10 retailers to the Catalina L2C network in just a couple of months. Ran weekly touch bases with internal teams as well as the retailers to ensure smooth integration. Enablement of Sales team selling directly to their advertisers.

● Took on product owner role of Mobile Rewards, the newest product in the Catalina digital organization.

● Wrote high level requirements and use cases/stories for a Q1 2013 launch. Collaborated with several internal teams to understand Catalina’s personalization capabilities to create product definition and roadmap.

TRIAD RETAIL MEDIA TAMPA, FL 2010-2012

DIRECTOR, BUSINESS DEVELOPMENT

Owned the overall relationship within assigned client(s) to grow production and media sales revenue. Led internal team in providing value add digital solutions and services to assigned client(s). Key Accomplishments:

● Responsible for managing a 1.5million revenue stream associated with media and production sales for assigned client.

● Successfully managed and launched over 25 projects, creating new business opportunities and increased sales, including a Printer Selector Tool, Consumer Electronics Center, a complete redesign of a Food & Recipe center, including Social Media integration.

● Successfully led a large cross-functional team on a massive project that involved the widening of client website.

AMERICA ONLINE (AOL) Dulles, VA 2004-

2009

PRINCIPAL PRODUCT MANAGER, INTERNATIONAL PRODUCTS

Key contributor to the success of multiple projects throughout the organization that generated profitable results.

Key Accomplishments:

● Successfully built, localized, and launched Messaging, Community and Social Media products including AIM in 8 countries, Toolbar in 15 countries, Community Products in 6 countries, and 15 international AOL portals.

● Collaborated with all key Product groups and AOL International teams to develop a bottoms-up Page 3 of 3

International Product plan of record for 2008.

● Managed a team of developers and QA engineers in Beijing, China to establish widgets for AOL channels in support of gaining new UVs/PVs and international efforts.

● Successfully increased recirculation and monetization of widgets by incorporating recirculation links and sponsorship/ad opportunities within the widget. OTHER POSITIONS HELD

AOL - ASHBURN, VA

PRINCIPAL PRODUCT MANAGER, AOL KIDS AND TEENS

SR. PRODUCT MANAGER, AOL CLIENTS

MCI/WORLDCOM - Ashburn, VA

PRODUCT MANAGER, MCI Internet Dial Products

CABLE AND WIRELESS - Vienna, VA

BUSINESS DEVELOPMENT MANAGER, Cable and Wireless Global Operations Service Manager, Cable and Wireless USA/Cable and Wireless Global Markets Global Accounts Manager, Cable and Wireless Internet Exchange (CWIX) Circuit Design Engineer, Cable and Wireless

EDUCATION

MASTER OF BUSINESS ADMINISTRATION FOCUS ON INTERNATIONAL MARKETING UNIVERSITY OF MARYLAND, College Park, MD

BACHELOR OF SCIENCE IN INTERNATIONAL BUSINESS MINOR IN SPANISH KUTZTOWN UNIVERSITY OF PENNSYLVANIA, Kutztown, PA

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