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Business Development and Strategy Executive for Automotive or Plastics

Ann Arbor, Michigan, United States
October 27, 2016

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Calvin C. Nichols, III

**** ******** *****, *** *****, Michigan 48108 734-***-****

Global Sales and Marketing Executive Leader

Sales, Marketing, Business Development, and Product Strategy

Over 20 years of experience in driving strategic growth and product visibility as a sales professional, marketing leader, and an engineer for large global corporations in transportation/automotive, consumer products and services, B2B, B2C, materials and plastics, and other diverse industries. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed not to be possible. Experienced in sales, marketing, strategy, business development, partnership creation, and product management.

Demonstrated success record in:

Sales growth through strategic planning

Building strong and successful customer relationships

B2B sales management

Software and services sales through both custom solutions and user based apps

Branding, managing and positioning product lines.

Distilling value, overcoming obstacles and securing hard to close deals.

Leading product creation and commercialization process targeted for new growth areas in a captive start up.

Motivating staff to peak performance levels through mentoring and guidance

Proven record of initiative and success in project management by cultivating C-level relationships within environments from small projects to large-scale corporate strategy.


Sales Strategy Negotiations Account Development

Market Research Competitive/Strategic Planning Trade Show Management

Benchmarking Partnerships/M&A Technical Education


Effective Marketing identified a new branding strategy through use of effective online consumer research polling. Led the team in establishing the criteria for the focus groups and leveraged those results to determine the best brand for the product. This brand now commands a 25% profit premium over a comparable non-branded product in the same market.

Market Penetration commanded a marketing strategy for a new product line that emerged with a highly profitable pricing plan and booked business that created a significant barrier to entry to outside competition. Volumes planned for over 1M units equivalent to $45M in revenue within 3 years of mass production.

Revenue Generation aggressively created new sales at three separate organizations of over 50% growth of business under my leadership.

Account Development led and managed a cross functional team in new product strategy initiative to create a customer business unit in a new industry. This business grew from $0M to $15M in less than 3 years.

United States Patent USPTO 6,413,460 Method of Forming a Partially Covered Panel


CLARION CORPORATION OF AMERICA, Farmington Hills, MI Jan2016–Pres.

Senior Vice President, OEM Sales and Strategy

Responsible for executive sales leadership while strengthening the company’s position in the domestic OEM imaging and camera systems for autonomous driving, infotainment, and telematics and communication systems and services. Leader of sales and strategy department of 35 associates providing overall guidance and key account relationship management for a combined $500M business unit. Oversee all commercial engagement with customers, including but not limited to: capturing product requirements; creating and refining key business case assumptions; and RFQ process through award of business. Led team to secure $100M in new business wins. Key OEM customers are Ford, GM, Nissan, Honda, Subaru, and others.

BASF CORPORATION, Wyandotte, MI 2011–2016

Global Market Segment Manager, Transportation

Performance Materials division leader responsible for leading and managing a team of sales managers, application development engineers, material scientists, and marketing staff in creating products ready for new transportation market applications. Key initiatives include lightweighting and sustainability in using engineering performance materials such as nylon, polyurethane, PBT, and Acetal. Responsibilities include market segment strategy originator, P/L responsible, analyzing profit and revenue generation through development, market forecasting, and consumer trending and research specific to transportation market specific to both automotive and non-automotive transportation markets.


Global Sales Manager

Managed global group sales force achieving sales and profitability goals for a $50 million business unit supporting a US based automotive OEM (Ford). Accountable for unit P/L and increased sales in a 5 year business cycle by 120% ($50M $110M) for 2015FY

PANASONIC OF NORTH AMERICA, Southfield, MI 2002 – 2010

Quickly accelerated through the organization in different capacities to utilize my strong technical education with my proven successful sales and marketing experience to create value in targeted corporate growth areas. Organic sales growth through product development with systematic strategy.

Positions held:

Director, Senior Business Unit Manager, 01/2009 to 07/2010

Senior Business Development Manager, 05/2006 to 01/2009

Lead Marketing and Product Strategist, 02/2005 to 05/2006

Business Unit Manager, Global Ford Sales, 04/2002 to 05/2006

VISTEON CORPORATION, Dearborn, MI 2001 – 2002

Managed product roadmap initiatives for advanced electronics and telematics services. Led market research and consumer focus groups to determine product futuring strategy and creation of a branding strategy. Responsible for the commercialization, negotiation, and product strategy plans for new technologies to key OEM customers. Added nearly $50 million in annual business of emerging technology products.

Positions held:

Manager, Marketing/Consumer Brand Development, 01/2001 to 04/2002

FORD MOTOR COMPANY, Dearborn, MI 1993 – 2001

Led advanced interior design engineering team to create new interior product technologies. Additional experience in assembly engineering, injection molding, and urethane reaction injection molding in a UAW manufacturing facility. Other responsibilities include assembly line layout; and supplier development for new engineering materials.

Positions held:

Account Manager (pre-Visteon as a division of Ford), 08/1998 to 01/2001

Advanced Engineering Supervisor, 06/1997 to 08/1998

Senior Product Design Engineer, 01/1995 to 06/1997

Manufacturing Engineer, 04/1993 to 01/1995

DENSO CORPORATION, Maryville, TN 1989 – 1993

Production engineer responsible for all of plastics processing operations in a new plant start up. Key areas of responsibility include, injection molding, painting, and sub assembly of plastics components. Responsible for equipment management and installation of injection molding and support equipment.

CRANE PLASTICS, Columbus, OH 1988 – 1989

Staff engineer responsible for customer projects in areas of custom extrusion, sub assembly manufacturing, and cost estimating


Certificate in Post Graduate Studies, Executive Management, University of Notre Dame, 2004

MBA, Marketing and International Business, Eastern Michigan University, 1998

Bachelor of Engineering, Mechanical Engineering, Polymers/Material Science, University of Toledo, 1988


French (conversational)

Japanese (intermediate/elementary)

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