Yelena Dagaev

206-***-****; acw80s@r.postjobfree.com ; www.linkedin.com/in/yelenadagaev

OVERVIEW

Results driven Project Management/Marketing pro with extensive experience with highly successful consumer and business programs across industries such as Automotive, Financial Services, Telecomm, Tech and CPG. This includes multiple facets of program management and ideation with a proven track record of successful project/solution implementation. Has a deep understanding of the business with a combined ability to tie detail to big picture, and demonstrated consultative and cross functional team leadership skills, as well as proven strengths in influencing others across groups. Detail oriented with strong ability to multi-task in a fast paced environment.

CORE EXPERTISE

Project Management

B2C, B2B Marketing/Communications

Strategic Ideation

Communications/Interpersonal Skills

Brand Management

Market Research

Agency/Vendor/Financial Management

High proficiency in MS Word, PowerPoint and Excel

EXPERIENCE

October 2015 to date

Having spent the last several months caring for family medical issues, I am now available for new and viable opportunities.

Microsoft Corporation 2005– 2015

Market Research Analyst - Microsoft Advertising/Media Analytics Services (Full time, Consultant)

Nov, 2011-Sept, 2015

Performed in depth research to analyze and translate data into compelling and effective sales stories demonstrating differentiation and positioning within Microsoft’s offerings.

Research included audience and vertical based selling solutions for Automotive, CPG, Pharma/Health, Financial Services, Retail, Travel and Telecomm advertisers.

Highly familiar with 3rd party syndicated research resources such as Nielsen @Plan, Clear Decisions, Simmons, comScore, and Kantar Media.

Senior Marketing Programs Consultant - Microsoft Advertising/US Trade Marketing/Marketing Communications

(Full Time, Consultant)

Aug, 2010-Nov, 2011

Project managed Microsoft Advertising Cookbook, Recipes for Success, designed as a conversation starter for advertiser account transitions and for building advertiser relationships, requiring cross functional agreement between Emerging Markets sales teams. This effort won the Microsoft C&O Stretch to Greatness Award.

Partnered with Product Marketing to develop integrated marketing strategies to include product positioning, value propositions and Go-to-Market (GTM) plans.

Developed and program managed GTM campaigns for MSN website launches: Glo, Fitbie, and MSN Entertainment sites, generating product awareness through extensive internal and advertiser ready materials, internal and external marketing communications, Field Sales training and executive communications.

Created and owned campaign schedules and editorial calendars to ensure campaigns and communications were on track against key milestones, and ensured that key partners and leadership were informed on a regular basis.

Marketing/Marketing Communications Consultant - Microsoft Advertising/US Trade Marketing (Full Time, Consultant)

Sept, 2008-July, 2010

Acted as Project Manager in developing communications to sales teams through multiple channels such as newsletters, email alerts, designated Sales (Field) and Advertising facing pages and other creative efforts to increase product awareness and support productivity.

Reinforced Xbox advertiser offerings with creation of internal and external client ready materials, marketing communications and sales and advertiser website pages.

Drove internal communication strategy for MSN Entertainment, Lifestyle and Financial sites.

Effectively collaborated and partnered with key stakeholders to create and manage product related internal and external marketing collateral for sales in support of brand revenue, product growth goals and GTM launch initiatives.

Worked closely with third party research, Nielsen and comScore, to obtain and translate data in support of Sales readiness materials.

Program Manager/Product Planner (Full Time, Consultant)

June, 2007–April, 2008

Conducted extensive research and analysis with the objective of driving decisions on further product development for both Windows Live OneCare and new Microsoft SaaS product, Forefront Security.

This included competition’s current product line up and future roadmap, financial analysis, overall strengths and weaknesses and analysis with respect to current and future market trends.

Adoption Communications/Project Manager (Full Time, Consultant)

April, 2006-April, 2007

Project managed field and partner facing communications to promote and facilitate adoption of new Microsoft B2B application.

Direct Marketing Manager (Full Time, Consultant)

Feb, 2005- Feb, 2006

As primary point of contact into Microsoft CIQ facility, utilizing the consumer and Xbox databases, project managed and provided customer lifecycle expertise for Xbox 360 product launches and ongoing communications to the US, Canadian, European and Asian markets.

Analyzed existing and proposed direct mail/email campaigns to ensure adherence to both Microsoft and industry best practices, coordination of resources and program scope.

Xbox programs consisted of an average of 30 email launches per week, utilizing the database consisting of 200M+ records and 40M+ individual email addresses.

AT&T Wireless 1999 - 2003

Senior Manager – Marketing Communications/Direct Marketing

Led Direct Marketing communications efforts to the customer base to include strategic development, creative execution and delivery to customer. Efforts included service, cross-sell/up-sell, migration and general awareness messaging for wide range of products.

Launched 4 new data products – Text Messaging (TM), Ringtones, VoiceDial and Wireless Internet. For wireless internet, developed and implemented (to include project management) an automated, behavior triggered CRM communication strategy, designed to reduce churn and increase revenue. Included extensive market research to identify customer segment groups validated through segmentation testing -- offer, usage, cluster coding, messaging and vehicle (email/direct mail).

Launched and project managed the AT&T Wireless - FOX American Idol text messaging campaign to include sweepstakes – the first of its kind by a wireless carrier.

EDUCATION

B.A. Sociology, Clemson University

Manager Development, University of North Carolina, Kenan-Flagler Business School

AWARDS & ACCOMPLISHMENTS

Microsoft C&O Stretch to Greatness Award, Microsoft Advertising Cookbook, Recipes for Success

Circle of Excellence, Quality Team Finalist, AT&T Wireless 2-year Contract Program

AT&T Golden Boy Award, Breakthrough Direct Response Creative, ‘The Dog Ate My AT&T Offer’

Judge’s Choice, Postal Forum Awards, AT&T ‘Now and Later’ Direct Mail

Scholarship Judge, Direct Marketing Educational Foundation

Echo Award, Chemical Bank ‘Liberty’ Affinity Multi-Media Credit Card program

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