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Business Professional

Coeur d'Alene, Idaho, United States
October 24, 2016

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Matt Kramer, MBA

*** * **** ******, ***** D ALENE, ID, 83814


Professional Experience

Marketing Manager, Verizon AOL

New York, New York 10/2015-5/2016

Member of the Customer Experience Marketing team.

Working with the sales automation tool Marketo and the CRM Salesforce, I created an efficient, smooth and effective experience with our online B2B customers and clients

Program Manager, Microsoft

Seattle, Washington 2008- 10/2015

Member of the United States Microsoft Advertising (MSN) group focusing on search and display digital marketing.

Managed a development team to create an automated reporting system providing metrics for utilization of marketing collateral and assets for the over 500 United States sales and marketing operations team members

Provide KPIs and reports for management that track effectiveness of marketing materials, electronic newsletters, sales alerts and web pages

Directed marketing operations, deployed electronic communications, created

GTM sales presentations and maintained research with a variety of vendors including Nielsen, comScore and eMarketer

Marketing Analyst, Hewlett Packard Company

Vancouver, Washington 2007

Member of the core global imaging and printing group (IPG) solidifying a long term strategy for the Deskjet printer platform in the emerging markets.

Created a master forecast for all regions of the developing world, focused on projecting product splits and growth rates by regions

Designed a marketing requirements document intended to shepherd the introduction of a new product feature for the emerging markets including messaging, value proposition, customer experience and financial assessment

Formulated customer profiles for emerging market regions analyzing customer behaviors, buying patterns and characteristics utilizing both quantitative and qualitative data

Sr. Product Marketing Specialist, Danaher Corporation (Fluke Networks)

Everett, Washington 2003-2007

Supervised the product cycle and marketing for our Gold program, an international support and maintenance offering generating over $20M annually in service revenue contracts for all product lines.

Realigned the product mix and marketed an improved program that offered additional features, services and value to our customer base while doubling sales by adding $9M in revenue in three years

Directed a worldwide staff dedicated to exceptional customer service

Assisted marketing product managers in our core products group dealing with LAN/WAN, enterprise and distributed analysis software and cabling test products

International Product Manager II, Telect

Liberty Lake, Washington 1998-2002

Senior member of the Copper products division, dealing with a multitude of active and passive digital/analog/fiber optic telecommunications equipment.

Responsible for market pricing, margins and costs associated with three of the product lines worth over $50M per year to customers such as Verizon, Lucent and Nortel

Recommended new markets, customers, strategies and products for expanding business opportunities internationally and domestically

Supervised all aspects of the product lifecycle, new product development, manufacturing and directed technical and engineering recommendations within the PSTN, including broadband, xDSL, wireless, frame relay/ATM and analog technologies

Worked to increase sales over 300% with a staff located in all regions of the United States, South America, Africa, Europe and Asia

Product Manager, KeyTronic Corporation

Spokane, Washington 1995-1997

Managed the product lifecycle for a variety of computer input devices, worth over $50M of revenue, for a Fortune 5000, publicly held corporation.

Supervised developing new products for the OEM and retail computer channels, working with customers that included HP, Microsoft, IBM, Toshiba and Digital

Created corporate business plans and marketing requirement documents for products and packages that would ultimately become major revenue producers

Analyzed and tracked the total available international market and customer base for hardware working with IDC, Dataquest, Dun and Bradstreet and others

Managed all aspects of the product line regarding engineering, operations, technical support, lean manufacturing and quality assurance

Directed focus group testing and new product development research


Masters Degree in Business Administration, 1996

Gonzaga University, Spokane Washington

Focus: Information Systems and Marketing

Bachelor of Arts, Class of 1993

Gonzaga University, Spokane Washington

Communications/PR and Business Administration

Skills and Personal

Strong communication, presentation and writing skills

Basic ability to speak, read and write Spanish and German

Advanced skills in Microsoft Office suite and numerous PC applications, operating systems and languages including Oracle 9/11i, Onyx, Act, Salesforce, Siebel, Microsoft Dynamics CRM, SFDC and Marketo --as well as a basic understanding of SQL, C++ and Java

Proficiency in data analysis and Sharepoint

Six Sigma and TQM focus

Seasoned international and domestic traveler

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