Business development, Analytics and Operation management

Bikramjit Ghosh

F-** Orchid White Field, Makarba, Ahmedabad, Gujarat, India-380051

Contact no.: +919********* E.mail: ***********@*****.***

PHARMACEUTICALS/STRATEGY, BUSINESS DEVELOPMENT, OPERATION MANAGEMENT

Strategic business development and managing key business functions

A highly experienced professional accomplished in business development and strategizing operations in midsized to large multinational organizations. A qualified Pharmacist with strong analytical and operation skills to successfully deploy new business models, effective go-to-market strategies, driving market awareness through activation programs with given flexibility of budget, timeframe, quality and resources. Have a proven track record of effective business unit handling and excellent project management skills- competently managing major changes, industry fluctuations, competitions and sales force effectiveness.

Core Qualification & Strengths include:

lStrategic plans and decisions

lBusiness development/New and existing markets

lCompetitive analysis/Channel partner identification

lPortfolio management/Customer retention

lROI/ Resource optimization

Bachelor of Pharmacy: Jadavpur University ((First Class Honours): 1996

PROFESSIONAL EXPERIENCE

Sakar Healthcare Limited

Vice President: Strategy & Business Development April 2015-present

lAs a member of senior management team, significantly contributing to the creation and implementation of company strategies for both domestic and international operations

lPresent periodic business analytics to Board of Directors, improvising on business plans, closing any tangible functional gaps

lActively involved in process to initiate inorganic growth through Market authorization, Merger & Acquisitions or Joint ventures

lEnsuring financial integrity of organization,maintaining proper cash flow through effective business plans

lPlay a pivotal role in signing business contracts and addendums post negotiating on operating terms

lFacilitating the key accounts management, remodelling internal operations to prioritize for long terms goals

lPerceived and articulated to switch business model deriving operational profit growth over 20%, generating revenue of USD 50 million

lGuiding a team of 5 General Managers to establish synchronized business functioning with growth rate +250% across international markets-covering 26 countries with +200 brand registrations

lEffectively negotiating business deals (B2B), with domestic clients and overseas alliances, recording business growth over 200% year on year

lGrown the clientele base by 25%, ensuring proper pricing structure, justified logistic supports, timely supplies and marketing supports

lFacilitated multiple audit processes conducted by Ministry of Health- EU, African & South East Asian countries for accreditations of manufacturing plant(Small volume parenteral,Cephalosporins,Oral liquid)

ManpowerGroup India Pvt. Ltd.

Strategic Business Unit Head February 2014-March 2015

lManaged responsibility of P & L,ensured ROI for outsourced business with a contribution margin of 22%

lOptimized medical detailing on behalf of GlaxoSmithkline Consumer Healthcare to 36000 Healthcare professionals (HCPs) Pan India- with a field force of 242, operation excellence team of 3

lExercised Targeting & Segmentation through team to identify the potential customers and ensured effectiveness of medical promotion and activation program with enhanced operating margins

lPrepared budgets and allocated funds to execute over 5000 Activation programs to maximize market development in a single financial year

lRemodelled Operation Excellence: introduced handheld online reporting for field force

lManaged client audits conducted by E & Y for business units handled, each quarter

Innovex(Quintiles)/PharmaLink/Invida/Menarini India Pvt. Ltd.

RBM/Project Manager/Strategic Business Unit Head July 2004-Feb 2014

lHave facilitated the processes for senior management to strategize and firm business goals.

lPresented business analytics periodically to update clients and senior management team

lExceeded the desired Key Performance Indicator (KPI) for the business units handled, maximizing returns with subsequent renewals of contracts/expansions for outsourced businesses of Expert marketing/Concept selling for GSK CH, Novartis, Pfizer, Unilevers, Depuy(Johnson & Johnson)

lRationalized business unit functions ensuring P & L–positive EBIDTA growth; contribution margin 24%

lStrong inter-personal skills helped in cross functional management of 2 promotional teams Pan India- targeted to promote Nutritional and OTC brands to Health Care Professionals, Pharmacists, Dieticians

lImplemented online reporting for field force and customized Sales Force Effectiveness (SFE) tool resulting in 100% deliverables for business unit and career progress to active contributors.

lExploited available database from IMS in allocating Resources- Team sizing and Business planning

lHave managed project on market feasibility studies for Takeda in the subcontinent. Organized process of Go-to market model to ensure brand equity to Physician, Surgeon, Orthopedic, Pediatric, Gynaecologist, Diabetologist, Dietician, Paramedics, Oncologist. Extensively travelled Pan India, covered key markets and customers (KOL) to analyze and customize marketing activities

lPlanned and facilitated KOL management programs through Continuous Medical Education (CMEs) and Round Table Conferences (RTC)

lSuccessfully assisted PricewaterhouseCoopers audits triggered through Regional Office-Singapore

Pharma Mission Pvt. Ltd.

As Entrepreneur February 2000-June 2004

lPlanned, Designed, Phased & launched a Pharmaceutical company- team size of 21 Medical Representatives, 3 Line Managers detailing 7 brands to HCPs. As key Pharmacist/Competent Technical person handled entire operation including cash flows, synchronizing production planning, inventory management, forecasting sales, budgeting, marketing, supply chain and sales

lCoached, Supervised, Coordinated and Motivated sales team to achieve business goals

lManaged Key Opinion Leaders (KOL) through CME and Round Table Meetings- achieved business targets 2 consecutive years

Wockhardt Limited

Territory Manager September 1996-Jan 2000

lEnsured 105% business targets- additional assignments received: 7 renowned corporate hospitals

lLaunched and established super speciality brands to HCPs

lSuccessful in competing MNCs for sales of premium class Nutritional brands in corporate hospitals

Rewards & Recognitions

lAwarded as most productive member in the operating pool territory in Wockhardt

lRewarded as best RBM-2006:exceeded project deliverables(GSKCH,Unilevers) followed by career growth

lGrabbed best Project management award for successive two years/ career growth (SBU-Head)

lUnanimously selected for spot incentive for designing campaign “Independence Day Activity” (GSKCH)

lEntrusted to launch the speciality division with task force for promotion of high grade nutrition range

lGrabbed Performance based incentive each year from Regional Office, Singapore-achieving KRAs

Associated skills

lAdept in Training new entrants and Refresher Courses for mid management level on Products, Soft skills, Business dynamics, Etiquettes, Sales Force Effectiveness and Compliance

lWell versed with Budgeting, Designing and shaping of promotional tools for brand promotion- includes Leave Behind Literatures, Table top reminders

lCompetent in operating with Microsoft Office (Word, Excel, Powerpoint) & Online/Handheld reporting

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