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Sales Marketing

Chicago, Illinois, United States
October 21, 2016

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Michael R. Gardner

**** *. ****** **. #*** Chicago, IL 60613 312-***-****


Elkay Manufacturing, Oakbrook, IL

Channel Marketing Specialist (April 2015- Current)

Prepare promotions to support growth and partnerships with wholesale customers and buying groups by establishing rules, guidelines, and reporting measures to ensure success.

Established launch campaigns for product initiatives including, promotions, print, web, and instructional training.

Develop verbiage,online tools and calculators to help customers understand benefits of Elkay’s products.

Build strong partnerships with all impacted business groups on projects to define processes, ensure success, and internal buy-in without additional workload.

Inspire the development of innovative creative executions by channel.

Developed brand presence for a new platform of the bottle filling station product portfolio developed in previous role as Product Marketing Specialist.

Tailored Elkay’s online presence to align with customer’s shopping habits to grow usability.

Product Marketing Specialist (November 2013 – April 2015)

Owned development of new product line and custom product orders through strong relationships with engineering, manufacturing, sales representatives, wholesalers, and end users.

Conducted field research to understand how customers interacted with product as well as defining desired features for engineering.

Maintained lifecycle and data for a product portfolio of 326 products.

Developed test cases and UAT testing for product’s cloud based technology.

Outlined messaging hierarchy of the product portfolio to align with various customer segments.

Streamlined the customer experience in understanding features and benefits when searching for, deciding on, and ordering of bottle filling station.

Dyson, Chicago, IL

Associate Trade Marketing Manager (January 2012 – May 2013)

Develop, monitor and analyze product mix execution plans to support continued sales growth.

Foster strong working partnerships with corporate level visual and buying executives.

Create and execute Dyson in-store presentation displays for National and Regional accounts.

Partner with retailers to create, execute and manage business development plans.

Project manage budgeting, creation, activity flow, and execution of marketing projects.

Manage the online and social media presence of the Dyson brand though collaboration with retailers dot com merchants.

Trade Marketing Specialist (June 2011 – December 2011)

Deploy sophisticated and engaging field training programs to support new Dyson launches.

Strengthen the Dyson brand image through the creation of compelling brand marketing collateral.

Improve sales conversion through leading key initiatives supporting the field sales teams.

Plan, execute and manage effective trade events supporting leading retailers training initiatives.

Create and lead field sales and sales team trainings for effective sell in of new products .

Marketing Coordinator (September 2010 – June 2011)

Perform market analysis of leading competitors and current industry trends supporting product marketing.

Perfect multi-tasking talents to support the VP of Marketing and her various assignments .

Oversee all marketing efforts and timely delivery of all point-of-purchase marketing materials.

Partner with public relations to enhance the brand's voice with charitable giving, magazine publications and social media management.

Hoover Music, Springfield, MO

Office Manager (December 2006- May 2010)

Designed budget guidelines to effectively manage inventory levels and monitor sales trends.

Managed the accounts payable and accounts receivable ensuring on-time processing.

Developed and increased brand awareness through in-home mailers and events.


Oracle, SAP, Salesforce, Constant Contact, Workfront, Excel, Word, Powerpoint, Publisher, Photoshop.


Southwest Baptist University – Bolivar, MO – Bachelor of Science, Business Administration with concentration in Marketing - G.P.A. 3.25


Photography, Painting, Physical Fitness, Exploring Chicago.

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