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Marketing Manager

San Ramon, California, United States
October 23, 2016

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Navid Rahimi

**** ********* ******

San Ramon, CA 94582



Five years of experience and knowledge in strategic and tactical implementation of broad-based marketing programs, with emphasis in strategic planning, research, marketing management, organization and product positioning, integrated marketing communications, Internet marketing and sales.


Bachelor of Science, Business Administration, Marketing

San Francisco State University, 1998

Professional Experience

Integrated Channel Marketing Coordinator – Dataprint Corporation

AEC Industry Retailer Distributor 2007-2008

Implemented integrated multi-channel marketing initiatives for a 3000 + product line - including direct mail, catalog, and e-commerce.

Developed strategic market analysis and generated marketing reports, in addition to assisting the VP with vendor and co-op advertising.

Proofed and updated all catalog and sales promotion materials in print and online, ensuring accurate descriptive copy and pricing.

Working with purchasing and customer service ensured product information and updates, in addition to developing a database for market segmentation strategies.

Assisted in the maintenance of the e-commerce channel, including search engine optimization program development for new website.

Acquired and tracked artwork for catalog, web, and promotional production.

Marketing Manager – BPS Reprographic Services

AEC Service Provider 2000-2001

Developed marketing, including industry and competitive analysis, target market evaluation, and internal assessment.

Managed marketing operational activities for eight Bay Area locations, and reported to the VP of Marketing and Sales.

Positioned product lines in accordance with marketing strategy, as well as segmentation, pricing, and promotion - maximizing revenue and brand equity, improved efficiencies, and customer satisfaction.

Working with the operations and sales teams implemented internal evaluation processes, and formulated future business strategies; ensuring customer loyalty, employee morale, and business effectiveness.

Advised management on marketing initiatives, and coordinated brand-driven advertising and proactive public relations programs with outside agencies.

Crafted marketing communications strategies, developed press kits, and created advertising campaigns; in addition to managing media relations, and securing placement.

Worked effectively with customers, channel partners, and vendors / suppliers - creating long-term value driven relationships.

Relayed vital industry data obtained through research and analysis - facilitating strategic decision-making.

Account Executive / Strategic Planner – Paige Warner Communications

Integrated Agency 1999-2000

Produced strategic marketing, analysis, implementation, and program evaluation - guaranteeing successful marketing, and communications for a variety of clients.

Recommended strategic communications solutions, executed tactics and evaluation, in addition to meeting ROI objectives and goals, per negotiated agreements.

Devised Internet strategy and end-to-end solutions; aimed at increasing efficiency, productivity, brand recognition, revenue, and customer satisfaction.

Working with the web developers and graphic designers, created print, direct response, and interactive advertising, including research, copy writing, and media placement.

Marketing Coordinator / Sales Representative – Nucleotech Corporation

Biotechnology Manufacturer 1998

Working with the VP of Business Development, Director of Marketing and Sales, and an international sales team participated in the manufacturing, and marketing of digital imaging instrumentation.

Implemented marketing and sales strategies including - cold calling, lead generation, evaluation, sales promotion, and presentation - directed at pharmaceutical companies and biology departments of major universities.


Proficiency in Marketing Operational and Database Reporting Tools

MS Office, Word, Excel, Access, PowerPoint, UNIX, & Adobe Illustrator

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