C U R R I C U L U M V I T A E

Name : Edi Kurniawan

Place & Date of Birth : Lamongan, 20 October 1990

University/Major : Perbanas Institute / Management

GPA : 3.42

Address : Kepa Duri No. 96 C RT/RW 004/04 Kebon Jeruk

Jakarta Barat, 11510

Phone : 0857 – 55225786

E-mail : acw60d@r.postjobfree.com

No

Formal Education

Years

Location

1.

Perbanas Institute Majoring in Management Marketing (International Class Program)

2010- 2014

Jakarta

2.

SMAN 23 Jakarta

2006-2009

Jakarta

1.Muamalat Consumer Center, Bank Muamalat (July 2012-August 2012)- Internship for a month - as Mortgage Loan Officer

Duties:

Checking and input the application form of credit mortgage. Like BI checking, bank statement, certificate of house, and payslips, etc

Conducting the process of taxation. Like visiting the house to check the legality and the current physical of building using guidelines 5C (character, capacity, capital, collateral and condition)

2.PT Mediatrac ( February 2014- May 2014) - Internship for 3 months - as Junior Social Media Communication

Duties:

Do research for social media communication content

Manage social media and offline communication for company product

3.InboundID ( November 2014 – March 2015) - As Social Media Specialist

Responsible for day-to-day social media channel management, on-going strategy

development, and continual measurement & analysis of social media initiatives for a local and global client.

Create strong campaign strategy, timeline and content for clients.

Developing monthly social creative content brief and implementing with the content team.

4.InboundID ( March 2015 – February 2016) - As Digital Marketing Specialist

Search for business industry insight / initial review.

Setup SEA, GDN & Facebook Ads campaign;

oResearch and analyze keywords, topics, placements etc.

oGrouping keywords and Writing Ad Copy

Optimize Adwords & Facebook Ads campaign

Update report ads performance (daily basis)

Provide key learning for campaign reports

5.Kawan Lama Sejahtera ( March 2016 – June 2016) - As Digital Marketing Strategist

As Digital Marketing Strategist I was accountable for all Digital Marketing campaigns including Paid Search, Display Ads, Video Ads, Social Ads and Email Marketing for all of Kawanlama products like, Ace Hardware, Informa, Toys Kingdom, Chatime and Ruparupa (ecommerce of kawanlama). My prime responsibilities the day to day is developing and analyzing the campaign performance to meet the goals (ROI and KPIs). And also I Researched consumer insight, evaluating market conditions and competitor data to create more acquisition, retention and engagement.

6.Bilna (July 2016 – Present) – As Digital Marketing Lead

I have responsibility for managing whole online marketing activity in Bilna (Orami). The whole process like setting up the objective, creating strategy, controlling and executing are my routine activity. At the end of process reporting and analyzing also becoming my responsible.

1.2011-2012 : Chief of International Division in BEM Perbanas

Be the creative committee in ORDIK/OSPEK Institute Perbanas. The duties like, deciding the theme, create a rundown, invite the public speaker, etc.

Held a half day seminars with topic “The Role of Foreign Language in Economic Market”

Represent the Perbanas Institute as a group to join the marketing debate competition (Se-Indonesia

2.2012 : Join charity event GBPAPI (Gerakan Bikin Pintar Anak Pesisir Indonesia)

Teaching the elementary school in beach coast during a week

Living in the home of native people in beach coast for a week while help, study and teach them about literacy

No

Non Formal Education

Years

Location

1.

Course in English Village’s Pare

2010

Kediri

2.

Course in ILP

2013

Jakarta

3.

Mobile Leadership Program Google

2015

Jakarta

4.

Google AdWords Advance GDN Training Class

2015

Jakarta

5.

Google AdWords Advance Search Training Class

2015

Jakarta

6.

Google Analytics and Google Tag Manager

2015

Jakarta

7.

Doubleclick Search

2016

Jakarta

1.Aku Anak SGM (Danone)

2.Parkway Hospital

3.Ministry of Tourism (Wonderful/Visit Indonesia)

4.Dokterku Apps Install

5.BTN Property

6.Mobil 123

7.Aryaduta Hotel

8.Small Medium Business

9.Ruparupa.com

10.Ace Hardware

11.Informa

12.Orami (Bilna)

1.Language Spoken : Indonesian (Active) and English ( TOEFL ITP : 503 )

2.Computer : Ms. Office, Word, Excel, Power Point

3.Digital Marketing : Adwords, Social Media Marketing, Doubleclick Search, Acqusio, Retargeting Platform

Energetic person with strong passion in marketing, especially digital marketing.

Getting excited with technology news. Loving to watch football and write football

article. Enjoying to read and travel.

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