Jay Fenster

***** ********** **** **., *** Vegas, NV 89141 702-***-****

acw5wv@r.postjobfree.com jayfenster.com/portfolio

Summary

A versatile and innovative brand marketing, direct marketing, and interactive marketing professional with a decade of experience as a Las Vegas casino marketer. Deep strategic expertise in gaming, hospitality, travel and tourism combined with advanced skill in tactical areas of creative development and interactive marketing technology. Acclaimed for building Caesars Entertainment’s comprehensive citywide social media program from the ground up. Created a mobile application, CRM, and player acquisition platform for casinos as founder, CEO and president of casino technology startup PlayerMate. Proven track record of leveraging interactive marketing technology and creative best practices to increase revenue, improve customer satisfaction and build brand loyalty, both through traditional marketing methods and emerging channels.

Objective

My objective is to join an organization that shares my values of innovation and service, in a job where I can utilize the same creativity, dependability, and versatility I have demonstrated throughout my career, both in corporate structures and entrepreneurial roles.

Skills

Database/Direct Marketing: Database Marketing, CRM (Customer Relationship Management), Relationship Marketing, Loyalty Programs, Customer Segmentation, Revenue Management, Direct Mail, Email Marketing, Mobile Marketing, A/B Testing, SQL Database Design (Vertabelo), MySQL 5.5

Digital/Interactive Marketing: Digital Marketing, Mobile App Development, Web Content Development, Social Media Marketing, Social Media Management, Content Marketing, Content Management, Wordpress, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Web Analytics, Google Analytics, Kissmetrics, Hootsuite, Google AdWords, Facebook Ads

Product/Project Management: Product Management, Product Development Roadmap, Operational Review & Analysis, Market Research, Market Validation, SWOT Analysis, Use Cases, Customer Stories, Innovation, Lean Methodology, Scrum, Budgeting, Bookkeeping, Compliance, Governance, Microsoft Office, Technical Writing

Creative/Brand Marketing: Brand Management, Marketing Communication, Copywriting, Advertising, Partnership Marketing, Adobe Creative Cloud 2014, Dreamweaver CC 2014, Photoshop CC 2014, Graphic Design, Web Design, Travel Writing

Experience

JF Marketing Consultants Gaming & Hospitality Marketer

Las Vegas, Nevada February 2012 - Present

Established consulting practice to provide contracted professional services including marketing operational analysis, marketing campaign development and execution, direct mail copywriting, SEO, brand marketing, public relations, and social media marketing and management.

Analyzed marketing programs to maximize profitability, efficiencies and performance, identifying strategic needs and articulating best practice recommendations to marketers, departments, outlets, executives, and property stakeholders.

Produced, presented, and developed marketing strategy solutions and plans to align marketing operations with strategic objectives.

Identified potential obstacles and risks and made recommendations to mitigate.

Supported marketing and advertising initiatives and ad hoc analytics.

Managed and executed ongoing social media efforts including successful acquisition and engagement campaigns.

Demonstrated critical thinking and problem solving skills.

Served long-term and ad hoc clients in industries including gaming, hospitality, food & beverage, nightlife, healthcare, non-profit, and financial services, including Caesars Entertainment (2012-2013), Penn National Gaming (2013-2016), Potawatomi Hotel & Casino (2015, ad hoc), and Best Western (Feb. 2016-present).

PlayerMate Founder

Las Vegas, Nevada May 2013 - February 2016

Founded and operated technology startup to design and develop an innovative CRM (customer relationship management), marketing offer delivery, and new player acquisition platform for casinos, designed to reduce database marketing costs, maximize revenue, and improve guest satisfaction.

Conceptualized, designed & developed framework for mobile app/platform product with which casinos could optimize reinvestment to current customers and personalize incentives for new players while reducing marketing campaign costs and generating actionable business intelligence.

Researched, developed and wrote market validation analyses, customer segmentation reports, business case stories and brand profile. Conducted market research. Analyzed data on customer needs and published analysis in white paper.

Identified & validated requirements and KPIs to ensure product met business needs.

Developed mobile app prototype based on market validation.

Responsible for all corporate management, including strategic planning, financial management, budgeting, product management/roadmap, SQL database design, regulatory compliance and corporate governance, demonstrating strong organizational skills.

Caesars Entertainment Social Media Specialist

Las Vegas, Nevada February 2010 - February 2012

Built, managed, operated, documented, and institutionalized a comprehensive regional social media program from the ground up for ten Las Vegas casino resorts.

Developed, managed, and documented processes, procedures, relationships, and workflow infrastructure for ongoing content development and community management.

Managed and executed day-to-day operations of all social media channels, demonstrating ability to multitask and prioritize under pressure.

Responsible for creation, development, trafficking, and production of social content daily. Led development of social marketing editorial calendar, incorporating strategic partnerships and leveraging appropriate third-party Web content.

Established customer service framework for social listening, rapid response, and client service issue resolution; personally led those community outreach and recovery efforts.

Built online promotions to drive incremental business, strengthen brand loyalty, and use distressed inventory to generate income and goodwill. Created, executed and hosted successful on-property special events.

Drove over $1 million in ROI via incremental room bookings annually.

Collaborated with stakeholders to develop emergency response communication plan.

Oversaw one direct report.

Winner, Chairman’s Award for Guest Service. Regional Finalist, Chairman’s Award for Internal Service. Winner, AGA Voice Award for Best Social Media Campaign.

Caesars Entertainment Relationship Marketing Specialist

Las Vegas, Nevada May 2006 - February 2010

Responsible for writing all direct mail and digital marketing communications for all ten of the company’s Southern Nevada region casinos, executing from conception to completion on a timely basis, with little or no direction while demonstrating attention to detail.

Developed creative campaign concepts, coordinating with database marketers to align direct marketing reinvestment, offer and customer segmentation strategy.

Took disciplined approach to project management for numerous simultaneous tasks, supporting stakeholders across the organization.

Owned full project responsibility for locals’ database marketing business development campaign, which saw a significant increase in response rate under my program management.

Conducted, analyzed and regularly reported research of industry, market and competitive trends related to customer behavior and loyalty program reinvestment.

Responsible for accuracy of end product.

Winner, Romero Award.

Meridian Knowledge Solutions Strategic Marketing Manager

Chantilly, Virginia August 2001 - February 2006

Owned full responsibility for project management and facilitation of all marketing projects and tasks including advertising, marketing collateral, tradeshows, publicity, and event planning.

Planned, produced, developed and executed strategic initiatives and marketing campaigns.

Drove double-digit sales revenue growth each year.

Developed companywide and product branding and messaging.

Drove market research initiatives, conducting analysis and making recommendations.

Worked with vendors for bid pricing, specification and fulfillment.

Wrote all marketing collateral.

Served as site/content administrator for internal and client content management systems.

Oversaw two direct reports.

Education

University of Virginia McIntire School of Commerce

Charlottesville, Virginia September 1995 - May 1999

Bachelor of Science Commerce, Marketing

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