Christopher Y. Chang Denver, CO 801-***-**** acw5kq@r.postjobfree.com

http://www.cyfchang.com/

Marketing Advertising Public Relations

Enterprising and determined marketing professional with both an MS in Marketing and an MBA degree, skillfully implements innovative marketing strategies that drive organizational success and encourage audience response. Highly adept at organizing and collating customer data for future reference and analysis. Possesses stellar understanding of business strategy and use of marketing to differentiate a brand’s products. Excellent ability to organize events and communicate with stakeholders in support of marketing initiatives.

Core Strengths & Technical Skills

New Business Development Marketing Strategy Trend Analysis Marketing Analytics Marketing Copy Product Launches Event Planning Relationship Building Strategic Planning Networking Customer Service

Print Marketing Social Media MS Office: Word, Excel, PowerPoint Dreamweaver Qualtrics

SPSS Analytics Wix Web Design

Education Certification

MBA, Daniels College of Business, Denver, CO, 2016

MS in Marketing, Daniels College of Business, Denver, CO, 2016

BA in English / Music, Colgate University, Hamilton, NY, 2011

SPSS Analytics Certification

Experience

Consultant Team Lead Qdoba 2016

Served as consulting team lead to evaluate consumer behavior.

Analyzed metrics, statistics, and surveys and advised company in best actions to obtain goals.

Researched and recommended the stance Qdoba should take towards health and nutrition and if it played an important role.

Consultant V2 Wine Group 2015

Directed business development efforts to enhance brand within the beverage industry.

Recommended growth opportunities to facilitate doubling the business’s size and revenue in five years.

Communications Associate Nu Skin Malaysia 2011-2013

Contributed to expansion of brand awareness through social media content, marketing strategies, and preparation of a post-event summary to discern market response.

Created and designed marketing materials and edited emails, magazines, and corporate speeches with a reach of 13,000 views monthly.

Engaged in Corporate Social Responsibility by organizing an event that grossed $5000+ each day during a company convention.

Led a blood donation drive resulting in double the previous year’s participants.

Marketing / Communications Intern Nu Skin Enterprises 2009

Created copy material for new products displayed on company’s website; efforts enhanced market awareness and increased effectiveness of marketing techniques.

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