Adhimas Faisal
PORTOFOLIO
(Job I’ve Done in Quipper Ltd)
Quipper Ltd
Job Summary:
1) Overseas marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. 2) Leader in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. 3) Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice for all channels: Quipper Video Website, Quipper Video Blog, Sales Brochure/Video, Social Media. Quipper Video Website (General)
https://video.quipper.com/id
Quipper Video Blog
https://video.quipper.com/id/blog
Quipper Video Social Media
Quipper_Video TW: Quipper_id IG: quipper_id
Responsibilities:
- Maintain users traffic
- Mapping out a content strategy
- SEO Content Strategy
- Gathering data and handle analytics
- Manage editorial plan
- Supervising articles from contributors
writers
- Submitted and scheduled articles
- Spread articles to social media
channels (FB, TW, IG)
- Campaign Blog activities
Visit: video.quipper.com/id/blog
Quipper Video Blog
Achievements
- Blog launched at December 2015 and until July 2016, it collected 116,507 traffic with 32,754 new users.
- Organic search is the highest traffic to blog (70,814). Because of great SEO and Keywords on each articles.
- Other is become a second largest traffic. It came from by Facebook Ads (PPE) and Instagram Ads activities.
- Those traffic is achieved 150% by first KPI for eight months: 50.000 traffic. Content Campaign Activities
Quipper Video Blog Writing
Competition
Responsibilities:
- Users Engagement
- Build brand credibility
- 108 Quipper Users has Joined
- It made viral in social media
- Became a quiz trend from education
segment
- Will make next series
Visit:
https://video.quipper.com/id/blog/lulus-un-dengan-belajar-menggunakan-quipper-video-yuk-ikutan-quipper-video-b log-writing-competition/
Content Campaign Activities
Quipper Infographic
Responsibilities:
- Build brand credibility
- 1015 Quipper Users has Joined
- Meaning Quipper users has achieved
highest score in National Examination
- Users testimonial about their succeed
- Will make next Infographic series for
Examination Entry for University
Visit:
https://video.quipper.com/id/blog/infografis-quipperian-pejuang-un- yang-lulus-dengan-belajar-menggunakan-quipper/
Social Media Progress
Quipper Video Social Media
Responsibilities:
- Ensuring all content is on-brand, consistent in terms of style
- Manage and concepting editorial plan
- Supervising Socmed Editorial Plan from agency
- Campaign Socmed activities
Mail Marketing Campaign
E-Mail Newsletter Subscribe
- Users Engagement
- Directly touch into users personal
- Most of E-Mail has been opened by
users
- Meaning Quipper users know about info
or activities that Quipper proceed
- We use Sendgrid for more effectively
users engagement
Marketing Materials Job
Sales Brochure
Responsibilities:
Create content, editorial copy text, and story board for marketing materials activities such as: Sales Brochure, Sales Video Promotion, and TV Commercial.
Sales Video Promotion TV Commercial