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Content Marketing, Writing, Editing, SEO Strategist, CRM

Special Capital Region of Jakarta, Indonesia
October 19, 2016

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Adhimas Faisal


(Job I’ve Done in Quipper Ltd)

Quipper Ltd

Job Summary:

1) Overseas marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. 2) Leader in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. 3) Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice for all channels: Quipper Video Website, Quipper Video Blog, Sales Brochure/Video, Social Media. Quipper Video Website (General)

Quipper Video Blog

Quipper Video Social Media

Quipper_Video TW: Quipper_id IG: quipper_id


- Maintain users traffic

- Mapping out a content strategy

- SEO Content Strategy

- Gathering data and handle analytics

- Manage editorial plan

- Supervising articles from contributors


- Submitted and scheduled articles

- Spread articles to social media

channels (FB, TW, IG)

- Campaign Blog activities


Quipper Video Blog


- Blog launched at December 2015 and until July 2016, it collected 116,507 traffic with 32,754 new users.

- Organic search is the highest traffic to blog (70,814). Because of great SEO and Keywords on each articles.

- Other is become a second largest traffic. It came from by Facebook Ads (PPE) and Instagram Ads activities.

- Those traffic is achieved 150% by first KPI for eight months: 50.000 traffic. Content Campaign Activities

Quipper Video Blog Writing



- Users Engagement

- Build brand credibility

- 108 Quipper Users has Joined

- It made viral in social media

- Became a quiz trend from education


- Will make next series

Visit: log-writing-competition/

Content Campaign Activities

Quipper Infographic


- Build brand credibility

- 1015 Quipper Users has Joined

- Meaning Quipper users has achieved

highest score in National Examination

- Users testimonial about their succeed

- Will make next Infographic series for

Examination Entry for University

Visit: yang-lulus-dengan-belajar-menggunakan-quipper/

Social Media Progress

Quipper Video Social Media


- Ensuring all content is on-brand, consistent in terms of style

- Manage and concepting editorial plan

- Supervising Socmed Editorial Plan from agency

- Campaign Socmed activities

Mail Marketing Campaign

E-Mail Newsletter Subscribe

- Users Engagement

- Directly touch into users personal


- Most of E-Mail has been opened by


- Meaning Quipper users know about info

or activities that Quipper proceed

- We use Sendgrid for more effectively

users engagement

Marketing Materials Job

Sales Brochure


Create content, editorial copy text, and story board for marketing materials activities such as: Sales Brochure, Sales Video Promotion, and TV Commercial.

Sales Video Promotion TV Commercial

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