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Sales Marketing

Santa Barbara, California, United States
October 19, 2016

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Creative and accomplished marketing professional and team builder with international business development, segment marketing, packaged goods and marketing communications agency experience seeking to leverage these strengths with a dynamic organization.

Specialties:Marketing collateral, branding and identity, new product development

Marketing Director

Community West Bank

July 2010 – Present (5 years 5 months)

Brand development, marketing strategy execution, media and public relations coordination, advertising and promotional strategy, printed and online marketing collateral.

Project Manager (Temporary Assignment)

Clipper Windpower, Inc.

February 2010 – July 2010 (6 months)

•Lead in the coordination and execution of tradeshow related activities (Annual Budget: $1.2MM).

•Actively oversee Clipper’s intranet site, responsibilities include management of 12 freelance writers, content selection/editing.

•Responsible for the development and management of Clipper’s corporate advertising and marketing campaigns.

•Media monitoring and reporting, competitive intelligence.

•Responsible for the creation of all internal documents and presentations.

•Manage inventory of all company promotional items.

•Responsible for SAP (accounts payable) and departmental budget tracking.

Marketing Segment Manager

World Minerals Inc.

March 2007 – September 2008 (1 year 7 months)

•Responsible for global marketing efforts supporting the sales of industrial minerals to the coatings, construction, insulation, and adhesives/caulks/sealants industries with annual sales of over $60 million.

•StageGate new product development lead for the aforementioned segments, which included market analysis, product roadmaps, marketing plans and launch kits.

•Directly responsible for $2.5 million in new product sales (2008), and a 12% reduction in new product time-to-market.

•Responsible for coordination of new business development efforts in the U.S., South America, Europe and Asia.

•Global P&L and budget responsibility pertaining to segments.

•Coordination, globally, with regard to marketing communications materials, trade shows, advertising, and industry organizations.

•Active in training global sales personnel, distributors, and customers on the proper use of products.

Marketing Product Manager

BEHR Process Corporation

July 2001 – March 2007 (5 years 9 months)

•Solid product knowledge, competitive product & industry awareness.

•Development and implementation of new products and coordinated marketing programs and promotions at the retail level.

•Responsible for the successful launch of 6 new products in the past 3 years, averaging $80 million in annual retail sales.

•Active in the creative development, production & delivery of product packaging, sales aides and innovative point-of-purchase materials.

•Coordination and delivery of advertising strategy and public relations initiatives in support of product lines.

•Maintenance of both exterior & interior stain line in US and Canada (roughly $200 million annual retail sales).

•Masco Corporation Innovation Award winner for development of an Exterior Wood Care Center, rolled out to 1800 Home Depot stores in the U.S. and Canada.

Account Executive/Director of Client Services

Korobkin and Associates, Inc.

June 1996 – July 2001 (5 years 2 months)

•Responsible for coordination and production of collateral for the Mighty Ducks of Anaheim and the Anaheim Angels, Behr Process Corporation, Sonnet Technologies, Arizona Cardinals, Ambassadors Performance Group, Arrowhead Pond of Anaheim, Ogden Entertainment, and others.

•Responsible for print management and ad space coordination.

•Integral in the development of clients’ marketing strategies.

•Responsible for the simultaneous management of multiple projects.

General Manager

Harbor Restaurants, Inc.

November 1991 – January 1995 (3 years 3 months)

•Supervised all operations of two restaurants with annual sales exceeding $6 million.

•Assisted in the development of annual sales, marketing, and pricing plans.

•Marketed, booked and organized special events for up to 250 guests.

•Generated daily sales reports and projected both long and short-term goals.

•Developed budgets based on projections and past expenditures.

•Organized promotional events with local businesses.

•Hired, trained, and scheduled assistant management and a service staff of 45.

•Ordered and maintained inventory for both restaurant bars.

•Opened, staffed, trained, and managed a new restaurant under Harbor ownership.

University of California, Irvine - The Paul Merage School of Business

MBA, Marketing, Advertising

1996 – 1998

University of California, Santa Barbara

English, Writing

1987 – 1991

Activities and Societies: Sigma Alpha Epsilon Fraternity

Senior marketing executive with over 20 years experience in business management, leadership, new product launch, brand management, customer program development, partner development, and corporate growth initiatives. Experience building teams, managing cross-functional disciplines, and guiding corporations and programs to target profitability. Experience working in technology and med tech industry.

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