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Managing Director, Sales Director

Fife, United Kingdom
October 19, 2016

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Mike Horn

[Home] 015**-****** [Mob] 079**-******

An experienced Business Leader/Director with a proven track record of success with sales focussed B2B companies. A people person with an infectious ‘can do’ approach to life and business.

Strong leadership, strategic marketing, business development and change management experience.

Results orientated and profit focused with business infrastructure planning skills.

Experience of developing enthusiastic sales and business development teams, strategic planning, product launch plans, sales tools, marketing, branding and profitability initiatives.

Experienced in introducing new products and brands into various technology sectors and major retail markets across the UK.

Start up, business and product launch. Ability to commercialise Technology


Founding and trade sale of business

Built new start business to £3.6m turnover from a £6k investment.

Achieved high volume sales leading to specifics and blue chip customers.

Achieved high value repeat sales from major DIY retailers.

Successfully introduced new products and brands into the UK markets.

Led a successful new product launch with trials on main national motorways.

Specified and received order from Hinkley Point new build.


April 2012 – Present. GSI Corporation Limited. C.C.O and co-Founder.

GSI have the exclusive licence for sales and manufacture for Europe for continuous duct for fibre and copper cabling. Used extensively in the highways, nuclear, military, rail and construction sectors. The business has now gained first orders from Highways and Nuclear industries.

Key responsibilities

Business start up and launch

Raise Capital and form board of directors.

Prove concept and gain industry approval.

Develop sales and marketing strategy


Develop mapping profiles for industry leaders and build relationships.

January 2010 – Present Enduroshield UK Limited. Sales/ Commercial Director.

Enduroshield UK Limited markets, supplies and specifies Enduroshield Nano-technology protective coatings for glass, stainless steel and ceramics across the UK and Ireland.

Focussed on the glass processing, tile manufacturing industry, automotive and transport industry including emergency services as well as selected national retail outlets. The business is now developing a franchising opportunity for independent applicators.

Key Responsibilities.

Business Start- up and Launch

Develop, implement and drive sales and marketing strategy.

Sales management.

Develop brand awareness.

Develop and co-ordinate Franchising program

Run Franchise training program

Develop sales within glass processing industry.

Develop sales to auto and DIY retail outlets.

General business management.

March 2007 – Dec 2009 Mpower Data Ltd – Managing Director/Founder.

Mpower Data Limited was formed as a technology and service led distributor supplying high quality products into the data communications and telecommunications market, supported by close liaison with key suppliers, specifiers and data network consultants.

Key Responsibilities.

Manage capital investment and finance.

Full business management.

Develop new start business to become viable distributor in market sector.

Develop supplier alliances and partnerships.

Build customer base and relationships.

Oversee acquisition of company and facilitate merger.

Lead sales to build sustainable business.

September 1993-2007 Alphatec Electronics Ltd - Managing Director/Founder

Alphatec Electronics Limited was a specialist value add distributor supplying the complete range of infrastructure products for copper, fibre and wireless data and telecommunication networks. Contracts required involvement at every level from end user, architect and design consultant through to the installation M&E or data/telecom installers. The business started with a £6000 investment and grew to a £3.6m turnover.

Key Responsibilities.

Business creation and launch.

Be the focal point for and manage all sales.

Full business financial control including P&L and balance sheet management.

Develop strategic alliances and channel partners to maximise sales opportunities.

Formulated new sales strategies to grow business on sales success and profitability.

Develop and implemented sales plans and continuous improvement initiatives.

Responsible for the day-to-day running of the sales department and warehouse.

Manage purchase, supply and distribution of goods, quality and staff management.

Ensure diligent and accurate response of all sales enquires samples and estimates.

1989-1993 Alpha Wire Limited - Northern Area Manager

Alpha Wire Limited was the UK division of an American cable manufacturer supplying the cable assembly trade through selected distributors, supported by specification with end users and industry design teams. Success was demonstrated by exceeding sales target by 125% in first year.

Key Responsibilities.

Formulating sales plans and targets with distributors and owners

Organising training course sessions

Organising distributor’s promotions

Management of joint visits with distribution sales personnel.

Specification and sales of OEM accounts.

All sales within Northern England, Scotland and Ireland.

1988 – 1989 W.L Gore & Associates Limited - Distribution Manager

WL Gore used ‘Gore tex’ technology of expanded PTFE, to manufacture miniature or high temperature cables in their Scottish based factory. Almost all cables were individually designed to meet specific requirements in medical, computer or defence/military markets. Managers were trained in all the manufacturing processes and how to design and specify cables to customer criteria.

Key Responsibilities.

All sales through distribution partners for the UK and Ireland.

Responsible for the appointment and training of new distributors in the UK.

For setting targets and ensuring these were met or exceeded.

Major sales success was measured by winning large catalogue accounts.

Additional sales successes included R.S Components, Verospeed and STC Components.


Brand-Rex Ltd - Internal Sales Executive.


Selection Interviewing and Recruitment.

Leadership & Motivational Techniques.

Health & Safety Legislation/Employment Law.

Commercial Management

Budgetary Control.


Diploma of Podiatry

Effective communication and presentation skills

Team leadership & motivation techniques

MS Windows, Word Excel, Outlook & Explorer skills.


President of the Scottish Federation of Sea Anglers. (Governing body for sport).

Chair of the Sea Angling Liaison Committee of GB.

Represented Scotland for last 12 years as a member of the International Angling team.

UKCC Level 2 sports coach.

Current clean driving license.

Excellent references available on request.

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