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Marketing Sales

Saint Petersburg, Florida, 33701, United States
October 19, 2016

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Mark Butje

*** *** ****** ** **. Petersburg, FL


Vice President of Strategy

Marketing Review & Analysis Positioning

Executive professional with over 20 years of experience creating and implementing innovative marketing strategies focused on overall company growth and success. Adept at collaborating with senior and executive management motivated to ensure viable project conceptualization and implementation including modeling, analysis and research. Skilled at pursuing and developing strategic projects focused on preparing thoughtful analysis on targets, trends and optimization of resources.

Consultative Management

High-Level Marketing Proficiency

Strategic Planning & Analysis

Industry Networking

Portfolio Management

Executive Communications

Mentoring & Training

New Business Development

Process Improvements


Business Techniques

Corrective Measures

Project Implementation

Leadership Development

Public Speaking

Professional Experience

SAGE, St. Petersburg, FL February 2010 – Present

Senior Director of Product Marketing & Marketing, May 2013 – Present

Orchestrate in- and outbound marketing activities for launch of products. Develop and administer innovative marketing programs that increase demand. Collaborate with quality marketing team on positioning and messaging that focuses on product promotion. Optimize marketing ROI and timely corrections.

Streamline processes by introducing dashboards for Marketing, Product Marketing and Company performance assessments.

Plan, track and analyze product launches to include lead generations, product marketing and product strategies.

Increase quality lead generation by 30% with a flat budget thereby increasing overall productivity of department.

Review product specifications and requirements and appraise new product ideas to ensure market need.

Director of Product Marketing, February 2010 – May 2013

Administered expert assessments of market competition and provided source data for communications of objectives. Coordinated business solutions to ensure progression of strong product marketing. Introduced new process improvements to ensure successful business operations.

Spearheaded growth by creating and implementing innovative leadership strategies.

Recommended investment in broader portfolio of HR solutions to increase overall revenue stream.

Created unique positioning of HR software relevant to decision makers resulting in increased average selling price of solution by over 50% from 2011 to 2012 and increased new license revenue by 18% - 24% each year.

CORE STRATEGIES, Laguna Hills, CA December 2008 – February 2010

Vice President

Provided key leadership in development of global strategic marketing plans including overall business objectives and strategies for targeted markets. Drove efforts with business development to define operational goals and technology solutions. Ensured development of strategic roadmaps and corresponding action plans.

Created and implemented go-to-market strategies for next generation marketing research tool utilizing big-data analysis of social media.

Developed and employed value proposition for Wise Window allowing for marketing penetration of several fortune 500 organizations.

Coordinated overall business plan including three-year outlook for investors and venture capitalists.

DESIGN SCIENCE, Long Beach, CA July 2008 – December 2008

Director of International Marketing

Oversaw implementation of strategic international marketing plans. Served organization by researching and developing policies and procedures to enhance overall business relations. Offered recommendations to executive managers concerning sales and marketing activities of business partner organizations.

Identified and developed marketing efforts to help promote and sell software for scientific and mathematical notation.

Increased international expansion efforts by creating sales analysis reports focused on set priorities and expectations.

Created and implemented marketing plan for France, Germany and China and successfully expanded markets.

GATEWAY, Irvine, CA June 2005 – July 2008

Director of Segment Marketing of the International Business Unit, January 2006 – July 2008

Coordinated and executed international marketing initiatives focused on including strategies and communication activities. Oversaw development and implementation of support materials and services for marketing, communications and public relations. Assessed and measured success of comprehensive marketing program focused on facilitating internal and external communications.

Increased sales by 84% by creating unique positioning and implemented Notebook Acceleration plan for Japan within six-month period.

Expertly implemented SKU locking, marketing budget requests and margin control process improvements having a 25% productivity increase.

Led multifaceted teams in UK, Mexico and Japan and implemented Bowling Alley strategy for Europe.

Successfully implemented action plan leading to sale of 13,000 notebooks per month in China utilizing unique marketing and positioning strategies.

Senior Manager Capture Management for Professional Business Units, June 2005 – December 2005

Identified resources needed to pursue business opportunities. Planned, documented and managed internal and external efforts focused on achieving business objectives. Analyzed strategic plans and produced marketing strategy focused on competitive intelligence.

Revamped business Bids & Proposal processes by implementing new strategic opportunities resulting in over 1900 produced bids.

Restructured processes centered on daily progress reporting and implemented streamlined procedures.

Assessed and reviewed sales compensation data and proposed innovative solutions for inefficiencies, saving company over $1M.

LOS AMSTERDAM, Venice, CA September 2003 – May 2005

Owner & Senior Consultant

Owned and operated business development and marketing management firm focused on IT and technology companies.

Wrote and published book titled Product Marketing for Technology companies, published by Elsevier Science.

BRODEUR MARKETING EUROPE, Amsterdam, The Netherlands May 2001 – August 2003

Senior Marketing Consultant & Marketing Director

Researched market trends and data and provided expert information regarding marketing opportunities and initiatives. Guided implementation of marketing strategies for various companies focused on increasing revenue. Analyzed details of competitors to offer detailed reports with research findings and analysis to inform on marketing strategies.

Provided winning marketing strategies for companies focused on creating big impact on the marketplace.

Successfully assisted Wholesale Client business unit of ABN AMRO Bank to commercialize IT infrastructure department.

Trained and mentored staff at ABN AMRO to initiate change management concerning marketing and product marketing opportunities.

***Additional experience as Vice President of Marketing (RING! Rosa N.V.), Marketing Manager – Business Markets (Castel N.V.), Director of Sales and Marketing (Route 66 G.I.S.) and Product Marketing Manager (Apple Computer Benelux).

Information upon request

Credentials & Training

Lateral Thinking Dr. De Bono Paris

Finance for Non-Financials Active Listening Positive Negotiations

Pragmatic Marketing Leadership Coaching

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