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SAS Data

Collierville, Tennessee, United States
October 15, 2016

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Thomas Hockaday

*** ***** **** **** ****: 901-***-****

Collierville, TN 38017 E-mail: Cell: 901-***-****

Information Technology Analytics and Marketing Database Consultant with over 15 years’ experience covering marketing database development, demographic profiling, reporting and analysis. "Big Data" Experience with internal files and 3rd party data files. Managed all files utilizing SAS software in support of PhD Statisticians - Modeling, Regression, Look-a-Like, Customer Insight, Targeting, Segmenting, NCOA, Postal matters. Extensive Customer Service, Relations and Product Delivery. Interface with Internal and External customers from all levels to understand and anticipate requirements and information needs and convert requirements into technical specifications for programmers and support team. Career includes fast-paced environments at both fortune 500 companies and small companies. skills and expertise include:

SAS Programmer & Developer

Marketing Database Design & Development

Defining Requirements and UAT

Data Analytics, Profiling and Reporting

MS Office Skills - Excel, Word, Outlook, Etc

SAS Administrator – Enterprise Guide

Consulting – Data and Database

Database Testing and Development

Big Data Experience

SME on Data and Postal Issues


ServiceMaster Corporate BSC –, Memphis, Tennessee April 2007 to May 2016

A $500-million-dollar public company, SVM is a leading provider of residential and commercial services. Their portfolio of well-recognized brands includes American Home Shield, Merry Maids, ServiceMaster Clean, and Terminix.

Manager Customer Data Analytics / Customer Data Analyst

Recruited to an elite marketing team formed for the sole purpose of New Customer Acquisition for each SVM Brand. Team was made up of Experts from every Direct Marketing Discipline including Statisticians, Direct Marketers, Marketing Database and Internet including Direct Mail, SEO, Email, Social Media and Brand Web Portals. I was the Marketing Database, Data and Postal SME and supported Statisticians by building and maintaining the first ever Corporate Marketing Database along with building, maintaining, managing and archiving massive “Big Data” files for use in analytics.

SAS Admin for SAS Enterprise Guide. Frontline SAS user support.

SAS Analytic Database creation, and maintenance to support PhD statisticians.

Developed Technique for linking customer records between Brands and overlay of 3rd Party data.

Analytics, Reporting, Profiling and Direct Mail programs.

Expert with third party data like Experian ConsumerView file – 100M rows + Billion Data Pts.

UAT for Marketing Databases and Database Requirements. Creating Programming Instructions

Imported, Exported, FTP data as needed from Brands and Vendors.

American Paper Optics – Bartlett, TN August 2004-April 2007

A $12-million-dollar company, APO is the world’s leading manufacturer and marketer of 3D glasses. APO has manufactured over TWO BILLION paper 3D glasses for use with DVD versions of 3D movies, inserts to magazine special 3D editions and 3D TV events.

Director, Retail Marketing and Brand Manager Retail Lines

Increased product store placement 266%. From 3,000 stores in 2005 to over 8,000 stores in 2007.

Launched new brand and achieved 30% initial market penetration.

Acxiom Corporation – Conway, AR and Memphis, TN 2000-2004

A $2-billion-dollar company, Acxiom is an enterprise data, analytics and software as a service company. Acxiom is a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.

Database Consultant, Team Leader, Customer Relationship Manager

Provided leadership and direction that optimized business practices that generated customer satisfaction and optimal revenue.

Data Consulting – Advised customers on the value of their data including what to keep, what to buy and how to blend.

Customers included: ALSAC-St Jude, Walt Disney Company, John Deere, Crate&Barrel, American Skiing Company, CVS Pharmacy, American Eagle Outfitters, E&B marine, Wine Enthusiast, Ralston Purina, + more.


University of Central Arkansas – Conway, AR

Bachelor of Business Administration Degree - Business Management and MBA Program work.

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