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Innovation and Product Management

Shoreline, Washington, United States
October 14, 2016

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Seattle, WA • 206-***-**** • •

Senior Product Management and Marketing Executive

Senior product leader with a proven track record of launching successful, market-leading products and building highly productive teams. Successfully delivered B2B software, technology and platforms that produced over $100M in revenue while maintaining high levels of customer satisfaction.

Areas of Expertise

Championing innovation; proven history of thinking out of the box, expanding products into new market verticals, consistently raising the bar on expectations, and introducing increased rigor, discipline, and business maturity throughout the product management function

Data driven product management; Skilled at researching complex technical market ecosystems in order to evaluate the competitive landscape, identify unmet customer needs and solutions, establish optimized product pricing tiers, and define the core value propositions behind new product offerings

Cross functional leadership; excellent communicator and relationship-builder with detail orientation who gathers and imparts information effectively across all management, department, and discipline levels, resulting in exceptional outcomes in product development and launch

Core Competencies

Product Portfolio Management New Product Introductions (NPI) & Launch Market Research

Pricing Strategies / Licensing Value Propositions & Positioning Competitive Intelligence

Product Design & Development Agile Product Development Business Case Development

Communication & Collaboration User Stories / Customer Reference Accounts Metrics / Analytics / KPIs

Team Recruiting & Leadership Pre-Sales & Post-Sales Support Voice of the Customer

Employment History / Accomplishments

WINSHUTTLE VP/Director of Product Management Bothell, WA: 2008-2016

Executive team member responsible for leading all of the company’s product strategy/execution efforts

• Key member of team responsible for growing WinShuttle’s portfolio from a single desktop tool into a robust cloud-based platform integrating SAP, Microsoft Office, Salesforce, Google and Oracle EBS

• Built the product marketing and sales enablement functions at the company from the ground up, increasing revenue from $5M to $50M+ and growing the customer base by over 500% to encompass more than 2,000 customers in 70 countries including 100+ Global 1000 organizations

• Recruited a top-tier global product team into the company, providing daily mentoring, motivation, and leadership as the company has expanded product coverage to include integration with Google, Oracle, and Salesforce as well as mobile and cloud offerings

• Deliver reports/presentations to the board and senior executive team, in addition to working closely on product development efforts with a rapidly-growing (400%+) engineering team, located across 3 global development centers, that has delivered over 10 major and 40 minor releases to date

• Lead evaluation of potential technology acquisitions and partnerships, conducting due diligence and assisting with post-acquisition integration of people, processes, technology, and intellectual property

QL2 SOFTWARE Director of Product Management Seattle, WA: 2006-2007

Recruited to lead product strategy for this business intelligence and Data as a Service (DaaS) provider

• Coordinated QL2’s retail and consumer market product launches from initial definition through final delivery in addition to managing all related sales, marketing and professional services activities

• Drove the move from a desktop development tool to a cloud-based data delivery platform, resulting in 200% revenue growth from new platform and 50% growth in recurring revenue from subscription fees

Scot Madill Resume, Page 2 of 2

Employment History / Accomplishments (cont’d)

• Managed the roadmap and lifecycle for the entire QL2 product line, making key decisions about where to concentrate organizational resources to maximize revenue from the product portfolio

• Introduced a new agile development framework into the organization that resulted in significant gains in scalability, predictability, and capacity being captured by the product engineering team

• Created a new pricing framework for both hosted and on-premise software/service offerings that led to 25% overall growth and 60% growth for the company’s retail and industrial distribution products

• Led continuous product innovation and expansion, including development of spin-off products for new vertical markets including Retail, Life Sciences, Financial Services, and Industrial Distribution

VYKOR Director of Product Management Renton, WA: 2003-2006

Developer and distributor of manufacturing supply chain and business intelligence software

• Successfully managed the end-to-end product release cycle for two major software releases, expanding the product portfolio to include a cloud-based supply chain collaboration portal that expanded number of users by over 300%

• Implemented the Pragmatic Marketing® framework to improve the company’s ability to collect, document, prioritize, and evaluate market requirements

• Developed, presented, and secured senior executive team approval for a 3-year product roadmap outlining the timeline and requirements for future products; additionally built and presented numerous other data-driven business cases to support strategic decisions and feature prioritization

• Collaborated with marketing/sales teams to provide critical customer feedback and product strategy input, leading to improved market positioning and go-to-market planning capabilities

NEXPRISE Director of Automotive Marketplaces Santa Clara, CA: 2000-2002

Cloud-based software company specializing in collaborative product data management

• Managed the product development/marketing steps to introduce a web-based collaboration tool into the automotive market; worked with industry analysts and customers to define requirements for the cloud platform, in addition to overseeing all related program management and market launch activities

• Conducted extensive market research, including identifying the secure data exchange parameters required by major suppliers and OEMs for collaborative product data management applications

• Served as business process lead behind a $6 million General Motors strategic sourcing initiative

• Led cross-functional team in recruiting and facilitating a customer advisory council comprised of key executives and early adopters at GM, Ford, Johnson Controls and Renault; this council provided the company with a critical edge in making key product positioning, development, and pricing decisions

PARAMETRIC TECHNOLOGY Product Lifecycle Mgmt. Specialist Needham, MA: 1997-2000

Enterprise software company providing solutions in the areas of Computer Aided Design (CAD), Product Lifecycle Management, Application Lifecycle Management, and Service Lifecycle Management

• Led a technical sales team that generated over $20 million in revenues among key accounts such as General Dynamics, Dana Corporation and Eaton Corporation

• Trained sales/technical teams in the company’s suite of data management and product lifecycle management solutions, in addition to providing customer-facing technical support following the sale

Education & Additional Data

MBA, Marketing Pepperdine University, Malibu, CA (1998)

MBA, International Graduate Exchange Program University of Antwerp, Belgium (1997)

BS Degree, Mechanical Engineering University of Colorado, Boulder (1996)

Professional Affiliations & Certifications

Member, Professional Pricing Society (

Member, Product Management Consortium Northwest (

Certified Practitioner, Pragmatic Marketing Framework® (

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